Ep 84: How a father-son duo is using ChatGPT to educate others


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AI has become a key player in shaping the future of many industries, and business education is no exception. Today we explored the amazing story of a father-son duo who utilized ChatGPT, an AI language model, to start an innovative business education venture. This article will delve into the potential applications of AI-powered chatbots in business education and how they can transform the way we learn and teach.

The Power of ChatGPT in Business Education:

ChatGPT is an AI tool that leverages cutting-edge language models to generate human-like responses to user queries. Its capability to understand and respond to natural language has opened up a multitude of possibilities, particularly in the realm of education. Businesses and educators are now starting to harness the power of ChatGPT to create interactive learning experiences for their employees or students.

Enhancing Learning Experiences:

With the rise of remote work and distance learning, creating engaging and interactive learning experiences has become crucial. ChatGPT enables businesses to provide personalized, on-demand assistance to learners, simulating one-on-one interactions that enhance understanding and knowledge retention. Through chat-based interfaces, learners can ask questions and receive real-time feedback, making the learning process more engaging and efficient.

Empowering Educators and Trainers:

Beyond its role as a learning support tool, ChatGPT can empower educators and trainers to deliver high-quality, accessible education. By incorporating AI-driven chatbots into their teaching methods, educators can scale their expertise, allowing them to reach a wider audience without compromising the quality of instruction. This opens up new opportunities for business owners and trainers to monetize their knowledge and expertise.

Enabling Peer-to-Peer Knowledge Sharing:

ChatGPT can also facilitate peer-to-peer knowledge sharing by allowing individuals to become trainers or mentors themselves. This creates a collaborative learning environment where learners can access a diverse range of perspectives and expertise. By democratizing knowledge and providing opportunities for everyone to become trainers, AI-powered chatbots like ChatGPT are reshaping the traditional paradigm of education.


The story of the Gen AI Academy demonstrates the incredible potential of AI-powered chatbots in business education. By utilizing ChatGPT, businesses and educators can create personalized, engaging learning experiences, empower trainers, and facilitate peer-to-peer knowledge sharing. As AI continues to evolve, it is essential for business owners, decision-makers, and educators to embrace these technological advancements and harness their transformative power in the world of business education.

Topics Covered

- Brief overview of AI news, including Khan Academy's AI tutor, AI system that reads minds, and the IPO of Arm, a chip-making company
- Introduction of Sam and Kaz Keller as the father-son duo behind Gen AI Academy
- Conversation with Kaz about his company and how it started
- Kaz's inspiration for teaching people about ChatGPT
- Sam's reaction and support for Kaz's idea
- Success of Gen AI Academy and Kaz's earnings
- Discussion of Kaz's teaching methods and the use of Eventbrite to sell tickets for classes
- Kaz's experience teaching in a boardroom at a local community center

Podcast Transcript

Jordan Wilson [00:00:17]:

Can you use ChatGPT to start a business? Something we've talked about many times on the show before, but most of those times we we have an adult who has a lot of background experience. Come talk to us about how they use ChatGPT to start or grow a business. Today is a little different. Today I'm excited because we're going to be talking to a twelve year old who hasn't even started 8th grade yet about how he's using ChatGPT to start a business. I'm excited for this one. I hope you all are too.

My name is Jordan Wilson. I'm the host of Everyday AI. This is your Everyday Livestream podcast and free daily newsletter helping everyday people like you and me learn what's going on in the world of AI and how we can actually use it in our day to day lives, in our careers, in our jobs, in our companies. All right, so we have a fun story to tell today. We actually have a father son duo joining the show. It's our first time that we had a duo joining us. So as a reminder, if you are joining us live, say what's up? Where are you joining us from? Let me know. Love to shout you out here live on the show.

Daily AI news

 But before we do that, let's take a quick run over the AI news as we do every single day. So let's start it off. Speaking of people in school, Khan Academy, their AI tutor, is it taking over? Well, we're going to find out. It's here. So the very popular online learning platform, Khan Academy has just started to roll out and test its AI tutor. So so far, more than 8000 teachers and students will be testing this new AI tutor from the nonprofit Khan Academy. So more in the newsletter on that. I think it's going to be extremely exciting. And also a lot of not confusion necessarily, but what does this mean for the tutoring world? Are things going to be just digital? I don't know. We're going to find out. 

All right. We always think, can AI read our minds? Well, some researchers from Singapore have developed an AI system that is actually doing that. So it is called Mind vs. Mind Vs. I think mind v eyes. So it is actually a system that is using brainwave patterns to visually recreate what the brain sees. Right. We've talked about something similar on the show, but this one takes it a little further. So make sure to check that one out in the newsletter as well. Extremely interesting.

And last but not least, the chip race. We talk about chips a lot on this show because I think it's important. It drives these GPU chips that drive generative AI. So important. So the news today is a SoftBank owned company called Arm. They make chips, and they are going to IPO. So they're going to be debuting, I believe, today on the Nasdaq. So the SoftBank group owns this Arm company, and they're going to be putting out their public offering today. So we'll see how this shakes things up with AMD and Nvidia and some of the other large chip makers here in the US. And chips, these GPU chips are actually so important with how we kind of power our future and with generative AI. So definitely keep an eye on that. All right. Good morning, Dr. Rastafa. Good morning. Checking in. Thank you for joining us. Dr. Harvey Castro. Thank you for joining us. Trevor. It's early today. It is early, Trevor, especially if you're on our West Coast, right? And that's actually where our guests today are joining us. So let's go ahead and bring our father son duo on. I'm excited for this. We have Kaz and Sam Keller joining us. Hey, all right.

Sam Keller [00:04:16]:

Great to be with you.

Kaz Keller [00:04:17]:


Jordan Wilson [00:04:18]:

All right. I'm excited. So we have Sam Keller and his son Kaz Keller. So, Kaz, thanks for joining the show. I'm excited for this. You got to be a little tired. It is 05:30 a.m In California, right?

Sam Keller [00:04:34]:


Kaz Keller [00:04:34]:

Yeah, I mean, I'm a little tired, but it's going to be fun.

Jordan Wilson [00:04:40]:

He's tired but ready to go. So really quick, Kaz, I'm going to throw something up on the screen here, but go ahead and tell people what you're doing because you started a company to help train people on ChatGPT. So tell everyone a little bit about kind of this project, Gen AI Academy.

Gen AI Academy: From teaching to empowering

Kaz Keller [00:05:01]:

Yeah, well, basically, Gen AI Academy is started as a company where I just started to teach people. So, for example, as you can see on the site, that's just me teaching people in that video. And then eventually after I taught over 20 classes, we came essentially at a fork. Like, we decided whether it should just continue being just me or if it could go or if we could start teaching others how to teach like me. And that's what it became. As you can see up there, it says, become a Chad GPT trainer. And that's basically just like how we're on a mission to kind of help almost anyone teach about this new AI, as long as they're willing to just put in their time, and then they can just start making.

Jordan Wilson [00:05:53]:

Sorry, I took away the wrong one there. So tell me a little bit, Kaz, where did you get this idea? How did it all start?

Kaz Keller [00:06:02]:

Well, I mean, honestly, we kind of like the idea really just started when I found out about Chach BT. I was sitting in the car to Tahoe, and I saw this video on YouTube about AI code a video game in less than 30 minutes. And so the video was really interesting, but I eventually just ended up using GPT to be the main AI that they use. So I'm like, okay, what's this ChatGPT?

Jordan Wilson [00:06:37]:

Right? Kind of like everyone, right? I think when people first saw ChatGPT, they're like, what is this machine? Is it a search engine? What is so so talk a little bit, Kaz. So you saw a video, you were interested, right? So how did it turn from you being interested into something you saw on YouTube to now teaching people about it? What was that process like?

Kaz Keller [00:07:03]:

Well, I'd say in the beginning, I'm like, I signed up for it. And I asked Chad, like, hey, Chad, what is Chad GPT? So it gave me this amazing description, and I'm like, it's a little too nerdy for me. Could you please explain it in an easier fashion? And that's really where it just started to basically already understand the parameters of ChatGPT. Like, how can you ask the right question and how can you tune an answer? And I was already doing that. So I told my dad and I'm like, daddy, you need to see this. Four months I have the idea, what if I start teaching people about AI and then we're right here.

Sam Keller [00:07:46]:

You've made over $4,000.00.

Kaz Keller [00:07:03]:

and a half thousand.

Jordan Wilson [00:07:49]:

Oh, yeah, don't forget that. Four and a half thousand, dad. Yeah. So, Sam, tell me a little bit. So when your son Kaz comes up to you and he's like, hey, I saw this video on YouTube, I want to start teaching people, what was your reaction? Because you have a tech background yourself. So what did you think when Kaz came up to you with this idea?

How Sam and Kaz started Gen AI Academy 

Sam Keller [00:08:12]:

Well, Kaz turns me on to various things, but I could tell by the tone of his voice that this was more serious, this was more significant. And so as he brought me into it, I saw too, that like, whoa, this is revolutionary. And as he taught me how to use it adeptly, then I could really see that, like, man, you've helped not only me and your mom, but then next it became grandma and some other relatives and sort of neighbors. And so then it became clear that there was real potential here. And we had the idea of just putting a message on Nextdoor, the online platform that connects neighbors. And we were flooded with interest. So we looked at a schedule, created a few dates. Chachi PT had advised us to use eventbrite to actually sell tickets. They sold out right away, just right over here in our living room. And so then he started using some of his proceeds to rent the boardroom at our local community center. So this little twelve year old has been running them in a big quintessential boardroom.

Jordan Wilson [00:09:15]:

Oh, wow. I love it. You know what, Kaz? You said something there that I want to call out to listeners, because we tell people this all the time. People don't know that you can just ask and talk to ChatGPT like a person, right? You don't have to have these long, drawn out prompts. You can go back and forth. So talk a little bit about that process because it sounds like you were not even not just teaching people about ChatGPT, but you were actually using ChatGPT to help you set it all up. So what was that like?

Kaz Keller [00:09:48]:

Well, I mean, in the beginning it was really cool because it's like, whoa, an AI is helping me with all this. That's pretty crazy. And then eventually it came up with the main questions that I demo on Chatpt, but I had to tweak those because I've got to say, ChatGPT is not the best when it comes to some things. That's why I start using GPT for. But anyways, it was really just amazing being able to see how it's able to help me write a slide, help me generate the main points that I'm going to put onto this slide towards. Instead of spending 10 hours on a presentation, you can end up spending one and probably get the same results.

Anyone and everyone can learn ChatGPT

Jordan Wilson [00:10:33]:

Yeah. Some comments and feedback from our audience. Juliet saying this is fantastically inspiring. I agree. Dr. Harvey Castro saying, loves the entrepreneurship here. Cecilia, great point, saying anyone can be a teacher and you can learn from anyone, but the young are especially great teachers. So let's talk about that, Kaz, because it's not your your buddies that are taking this course. You're teaching people from all over the country. I heard you've had people tune in from other countries as well, but talk about just the age range and just the different types of people that you're teaching ChatGPT to.

Kaz Keller [00:11:11]:

Yeah, well, usually on our first class, it was like usually I'd say one kid, like three adults, and then I think two seniors, two seniors. It's like you kind of forget. But anyways, so we have like, six people there and it's like, oh, that's a lunch. One more than we expected. One person got the dates wrong, so eventually we didn't really like it. I don't care, let's just do it. Anyways. So we ended up teaching the class and, I mean, everyone loved it, but.

Sam Keller [00:11:47]:

Then most of the people who buy tickets, of the over 200 people have been senior citizens.

Kaz Keller [00:11:53]:

Yeah. Now we're definitely seeing that it's mostly senior citizens. The first class, I'd say, was maybe just like a difference. So mostly senior citizens because so many.

Sam Keller [00:12:03]:

Of the young people seem to just use YouTube to learn about it. But some of these older folks have.

Kaz Keller [00:12:08]:

Barely any time, so it's usually like, only seniors who have the right time and the right mindset to decide to do an in person class and want.

Sam Keller [00:12:16]:

The hands on support to access it and start using it.

Jordan Wilson [00:12:20]:

That's so cool. And we talk about this on the show, but whether you enjoy or want to use something like ChatGPT, that is the way of the future. Biggest the biggest companies out there that control search. So Microsoft, Google, they are starting to make their default search, more of this generative search. Right? So what Sam and Kaz are talking about here, if you're tuning in and maybe you aren't aware this is how that most people are going to have to be interacting with the internet in the near future. So Kaz, I love that you have so many seniors coming to your class, but Woozy's comment here, which I just had and kind of got it off screen, but he said that he felt kind of bad for your classmates because you're going to set the curve awfully high. But what do your friends and kind of classmates think about how you've used ChatGPT to start a business and you're making money off of it?

Kaz Keller [00:13:23]:

I mean, at first some of my friends taught, how are you doing that? How are you making that much money? It's like you got to be scamming them. But I'm like, no, I'm actually teaching them stuff. I teach them how you can use it. So at the beginning they kind of thought of it, they joked around about it, but eventually they realized like, whoa, this is an actual pretty cool thing and he's making bank from it.

Jordan Wilson [00:13:48]:

Yeah, I love it, I love it. And what have you been able to teach? Let's just say even younger students, maybe your own age, but what have you been able to teach kind of younger kids? And what has the feedback from them been? Kind of more of your peers, your age group? What do they say after you teach them ChatGPT?

Kaz Keller [00:14:12]:

Well, they'll usually be like, whoa, this is so cool, I have so many questions. And then usually sometimes we'll have people who have more complex things that they're wondering. I tried using Chad GPT Four to do this, but it said that is unethical, even though it is ethical for what I'm doing it with. So then sometimes if they ask questions like that, I will show them how you can write the perfect question to have it actually answer that and do it.

Should ChatGPT be taught in schools?

Jordan Wilson [00:14:43]:

Yeah. And here, let's just go ahead and talk about know we didn't really prepare for this, but I think you can handle this one. Dr well, two different things. So Brian Parton says this settles the debate about teaching ChatGPT in schools. I agree with you, Brian, I think it should be taught in schools. But I'd like to hear this from you, Kez. Like, do you think that schools should be teaching ChatGPT? Because a lot of them say, hey, you can't use ChatGPT, but what's your thought? Should schools be teaching it too?

Kaz Keller [00:15:20]:

Yeah, well, I mean, the main thing that I think schools are like, schools were initially designed to help you prepare for work, but nowadays it's more to just help you learn, but then you really think that when you're working, you're allowed to use chad GT. So, like, why can't you use it in school? And then, once again, schools are also helping you learn about new things, yet one of the most powerful new things, AI, and of that chad. Should we teach you one of the most accessible tools out there? You can't even use it in? Like, what kind of logic is that?

Jordan Wilson [00:15:54]:

That's what I'm saying. Hey, me and Kaz are on the same page here, right? Because to me, Kaz let me know if we're going down the wrong route here. But you can use the Internet to research something. You can use Wikipedia as long as you cite. Right? So I think a lot of people just have a misunderstanding of ChatGPT and what it can be used for. Have you seen that in some of your classes so far? Maybe people just don't really understand what ChatGPT is, and then when you can teach them, are they just blown away?

Kaz Keller [00:16:28]:

Yeah, once I teach them, they're kind of just blown away. For example, once my teachers heard about this, they were like, hey, Cass, can you do a private session at school in our school boardroom? Just like us teachers, your teachers have.

Sam Keller [00:16:46]:

Bought tickets, your teachers have become your students.

Jordan Wilson [00:16:49]:

Yeah, that's the great part. I love that. So talk about that. So your teachers have actually taken your course, right? What was that like, having to teach your teachers about really like a teacher?

Kaz Keller [00:17:02]:

It was more like one of my main substitutes, but it was so like, oh, I'm teaching someone who usually teaches me. That's pretty darn crazy.

Jordan Wilson [00:17:13]:

Oh, gosh, Cecilia. Cecilia, with a comment, says, wait a minute. Kaz sounds just like Jordan. Cecilia, I couldn't agree more. I think if I was 25 years younger, I would hope to be in the position that Kaz is in now, taking this step as an entrepreneur to really teach people and make money at it. So, Kaz, I got to ask you this. You have a successful business, right? You're making money, you're helping people learn with ChatGPT, your friends, your neighbors, people at the community center. I love it. What's your next step? So obviously you're starting school soon, but what's your next step with this gen AI academy? What do you want to do next?

Kaz Keller [00:17:55]:

I think I really just want to increase my social media, like YouTube channel, and I also want to kind of help other trainers to really get the perfect training in it and how to really be able to help their community as well. Because when you're a ChatGPT trainer, it's just the best deal. You get to help your community and you get to make bank. Who doesn't want that?

Jordan Wilson [00:18:19]:

Yeah. No, I love it. Yeah, because you're also not just teaching people how to use ChatGPT, but then you're teaching people how to go out and teach others, correct?

Kaz Keller [00:18:30]:


Sam Keller [00:18:31]:

To do exactly what he's doing.

Final takeaway from Sam and Kaz

Jordan Wilson [00:18:33]:

So cool. I love it. I love it. So we'll end with this because Kaz and Sam, we've been all over. We've talked about how this started. We've talked about where it's going. We've got some of your hot takes about using ChatGPT in school, which I love. But what's kind of your one message to people listening out there and who maybe are thinking, hey, I've heard about ChatGPT, but I haven't used it. What's your kind of one message to encourage people to maybe learn this new technology?

Kaz Keller [00:19:02]:

I mean, that ChatGPT is here to stay. Where he like, I think you don't have to go for chat. It's mainly just generative AI is really going to be here to stay because you've got ChatGPT, bing AI. And those are like supercharged. Like, Bing AI can even now analyze images you take and then generate images, which is really making it insanely powerful, which is where you don't have to go for ChatGPT, just go for something, because this is not something you want to be left behind in. AI is getting used nearly everywhere now. When it comes to our phones, to our computers, it's everywhere.

Jordan Wilson [00:19:44]:


Sam Keller [00:19:44]:

And I would just add to that Jordan by saying that it's as easy as using Google. So if you're using Google, it's that easy, but so much more beneficial. So not only do you have the potential, no matter how much of a luddite you are or how non tech savvy you are, you have the potential to use it. And in fact, you have the potential to teach others how to use it.

Jordan Wilson [00:20:08]:

I love know like like Kaz said, and I think we'll wrap everything up with this. He said Generative AI is here to stay. And we couldn't agree more. So Kaz and Sam Keller, thank you so much for joining the everyday AI show. Appreciate it very much.

Sam Keller [00:20:24]:

All right. Love being on your show.

Jordan Wilson [00:20:26]:

All right, have a great day, everyone.

Kaz Keller [00:20:27]:

Thank you.

Jordan Wilson [00:20:28]:

And if you're listening in and you're like, that was a lot. I want to make sure I catch more. I want to learn more. Don't worry. Make sure to go to your everydayai.com. Sign up for the free daily newsletter. We're going to be recapping everything that we just talked about today on the show and more. So thank you all for joining us and we hope to see you back again on Everyday AI. Thanks.

Sam Keller [00:20:49]:

See ya.

Kaz Keller [00:20:50]:

See ya. Thanks.

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