Ep 162: Automate Your Media Marketing with AI

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Join the discussion: Ask Mark and Jordan questions about AI automation

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Connect with Mark Savant: LinkedIn Profile

Overview

In the fast-paced world of business and marketing, staying ahead of emerging trends and technologies is crucial for maintaining a competitive edge. The integration of artificial intelligence (AI) into media marketing strategies has become a transformative force, offering businesses the opportunity to streamline operations, personalize messaging, and enhance overall efficiency. In today's episode of the Everyday AI podcast, industry experts delved into the practical benefits and applications of AI in automating media marketing processes, offering valuable insights for business owners and decision-makers looking to adapt to the changing landscape.

Unleashing AI's Marketing Potential

AI technology has rapidly evolved to offer solutions that revolutionize traditional media marketing approaches. With the ability to generate custom messages, automate scheduling, and create content from various media sources, AI tools have emerged as powerful allies for businesses seeking to optimize their marketing efforts. The podcast discussion emphasized the impact of AI on human-to-human interactions and highlighted how personalized outreach using generative AI has already become prevalent across various industries, including creative agencies, marketing firms, sales organizations, and customer service departments.

Streamlining Tasks and Efficiencies

One key focus of the conversation was the significance of leveraging AI tools to automate and streamline essential media marketing tasks. The guests shared practical examples, such as using AI-powered transcription and analysis tools to extract key insights from conversations, particularly during sales calls. The episode also highlighted the value of using AI for efficient note-taking, transcription, and interpretation of spoken words from podcasts and videos. The integration of AI in remote work and hybrid team environments was underscored as a means of saving time and increasing productivity, ensuring that businesses can operate at optimal efficiency in the era of digital transformation.

Tools for Transformation

The episode shed light on a variety of AI-driven tools and platforms that enable businesses to harness the power of automation in their media marketing endeavors. From utilizing advanced AI models like ChatGPT to create personalized messaging and employing platforms like Zapier to automate scheduling and communication, the conversation emphasized the importance of selecting the right tools to drive impactful results. Specifically, the mention of tools like Cast Magic, Riverside, and Avoma highlighted the diverse array of AI-driven solutions available for simplifying media marketing processes, demonstrating the potential for businesses to unlock newfound opportunities for growth and success.

Navigating the AI Landscape

Embracing AI in media marketing requires a strategic approach, recognizing the need for adaptation and the integration of cutting-edge technologies. The podcast emphasized the necessity for business leaders to stay ahead of the curve by embracing AI-powered solutions designed to address specific stages of the media marketing process. As the conversation revealed, AI presents a means of maximizing efficiency, reducing operational costs, and capitalizing on the dynamic nature of digital media marketing. Business owners and decision-makers are encouraged to explore the transformative potential of AI tools, strategically incorporating them into their operations to position themselves at the forefront of innovation and relevance in their respective industries.

The wave of AI-driven automation is reshaping the landscape of media marketing, offering businesses unprecedented opportunities to optimize their strategies, personalize customer interactions, and drive sustainable growth. By embracing AI and the multitude of innovative tools at their disposal, business leaders and decision-makers can unlock new pathways to success, effectively navigating the evolving demands of the digital age.

Video Insights

Topics Covered in This Episode

1. Importance of leveraging AI for media marketing
2. Impact of AI on human-to-human interactions
3. Efficiency and cost-saving potential of AI
4. Tools and Software for Media Marketing


Podcast Transcript

Jordan Wilson [00:00:18]:

Automation. It's one of those things that if you're not in marketing or advertising or IT, A lot of times when you think automation, you're like, okay. What is this, and is it for me? And then when we throw in AI into the mix, it seems Almost kind of confusing or kind of daunting. But today, we're gonna change that. We're gonna talk about some simple ways that you can automate your media marketing with AI to grow your company and to grow your career. So hey. Welcome. This is Everyday AI.

Jordan Wilson [00:00:50]:

This is your daily live and podcast and free daily newsletter, helping everyday people like you and me learn generative AI and also how we can leverage it To grow our companies and to grow our careers. And, hey, I'm excited for today's guest because we're gonna be able to dork dork out a little bit, on on different ways that you can use Gen AI to help really automate your media marketing so you can create more and better content, for your current clients to get more customers, all those great things. So, stick around for that. And if you are new here, thanks for joining us. If you're joining us live, get your comments in. What do you want to know about how to use AI to automate your media marketing? Let us know, and we'll tackle that. If you are joining us on the podcast, Thanks as always. Make sure to check out your show notes.

Daily AI news


Jordan Wilson [00:01:35]:

There's always more information related episodes as well as a link to our website where you can go sign up Or our daily newsletter at your everyday AI.com. Alright. Before we get in today into today's discussion, Let's first do what we always do and talk about what's going on in the world of AI news. So pretty big thing. So the EU over the weekend reached A deal on its landmark AI bill. So the European Union officials have reached a deal on the most ambitious law to regulate AI, setting a global standard to manage risks, enforce transparency and penalize noncompliance. The AI act will require tech companies to disclose data and undergo rigorous testing For high risk applications. European countries and parliament representatives had contentious debates over exemptions for security Forces and the use of facial recognition technology, 2 big things in that bill, leading to compromises in the final deal.

Jordan Wilson [00:02:30]:

Also very noteworthy, these regulations will not come into effect until 2025. So that's leaving room for other countries to potentially undercut EU plans and to be kind of the 1st, country or the 1st group of countries to have a major AI built. Alright. 2nd piece of news. Mistral AI, Mistral AI has reached a 40, a four and $1,000,000,000 valuation in a very interesting release of their new model. So Mistral AI is a Paris start up, and they raised in $415,000,000 in funding. And sorry. That was a $2,000,000,000 valuation for its open source approach to building chatbots in other AI driven products.

Jordan Wilson [00:03:12]:

So this new approach, essentially, what they did is they released their Mistral AI, their new model, which is, m o e 8x7 b. That one doesn't really roll off the tongue, but they released it with a guerilla marketing style tactic of simply sharing their model Through an o through an open source torrent link. So they just shared their model online, no fanfare. And this approach is being praised by investors and experts, Although it is being countered by companies like OpenAI and Google who are taking a much more traditional, and, non, gorilla marketing approach to their releases. And then last but not least, Spotify has cut its staff and is focusing more on AI, and its investors are happy about that. So Spotify is a leader in the audio streaming business and known for its personalized user experience. And they've been implementing changes such as AI to recommended podcasts and expanding into new markets. So the company has gone through 3 rounds of large layoffs, yet its stock Price as reported today is up more than a 135% year to date.

Jordan Wilson [00:04:18]:

So despite facing all of these layoffs and financial challenges, The company's investment in AI and podcasting are predicted to drive engagement and potential future success. And, hey, hot take here. You're going to see a lot of this going into 2024. I think a lot of really big layoffs with big companies say that they're focusing on AI, And their stock prices are going to reflect that and actually go up. Wall Street hates employees, y'all. But that's not what we're here to talk about. We're here to talk today About how to automate your media marketing with AI. I'm extremely excited for today's episode.

About Mark and Mark Savant Media


Jordan Wilson [00:04:51]:

So if you are joining us live, thank you. Make sure to get your questions in, for my guest today. So as as I bring him on, very excited to have on the show today. There we go. We got him live. Mark Savant, who is the founder of Mark Savant Media. Mark, thank you so much for joining Everyday AI.

Mark Savant [00:05:07]:

Jordan, thrilled to be here and talk about the most important consequential Technology of our entire generation stoked to be here.

Jordan Wilson [00:05:15]:

Yeah. Absolutely. As am I. As is a lot of our audience already joining us. So Brian's saying good morning from Minnesota. Tara joining from Nashville. We have people all over the place joining us, you know, woozy from Kansas City. Thank you all for joining us.

Jordan Wilson [00:05:28]:

What questions do all of you have. If you're joining us live, what questions do you have about automating your media marketing with AI? But let's start at the top, Mark. Maybe just tell everyone a little bit about what it is you do, with your company, Mark Samant Media. Yes. So I launched an automate podcast for businesses, And I had my first taste of AI about a year and a half ago.

Mark Savant [00:05:51]:

I had a key team member come to me in the morning, Monday morning, busy, say, Mark, I quit. Client work became overwhelmed immediately, Jordan. It was terrible. I was, like, not getting sleep. I'm, like, jumping from project to project to project, trying to manage sales, HR, CX, all of it. And I said, well, you know, there's gotta be a better way. I started using AI in some of my workflows, And I saved up to 90% of my time, specifically in the copywriting field, and I was blown away by how it changed my business. I trained my whole team on it.

Mark Savant [00:06:36]:

I developed a new onboarding system for new team members, getting them trained on it, and I was like, this is gonna change the world. This is going to change the world. And, since then, about 3 months after that, I quit my day job, went all in, and now I, again, am am committed to helping, business owners launch an automated podcast with AI.

Starting with AI automation


Jordan Wilson [00:06:56]:

I love that. And, you know, probably like something even what Brian right here is saying in the comments saying, yeah, can relate to that, because that's very relatable because, Mark, I think, you know, what you just described there is something that a lot of maybe especially small business owners, you know, entrepreneurs, solopreneurs are going through right now where they're maybe on this, on this fence, kind of like what you said. Maybe, You know, they're they're losing a team member or maybe wanting to grow, and they're and they're having to go through that thought process of, okay. Am I going to go about this the traditional way? You know, hiring more staff, Or am I just going to maybe instead invest in different processes, different, you know, marketing, automation or marketing standards with with the current team? What was it maybe that that you said? Obviously, getting to that 90% is shocking, but maybe what was it? You know, going through that process when you've lost a a a key employee and, you you know, when you're trying to work in generative AI into that system, what was it that made you say, oh, okay. This could work with with just, you know, diving in deeper into AI versus, you know, diving in deeper with with more more team members.

Mark Savant [00:08:05]:

Well, a a year and a half about a year prior to that, I had started to hear some rumblings in the podcast industry about using AI To expedite certain processes like writing show notes, emails, blog posts. And I was just kinda like, it's not there yet. It's not ready yet. It was still very clunky. But, you know, this world is moving really fast, really fast, like crazy fast. And, you know, every day new stuff happens, which is why, you know, newsletters like what you're doing is is is important. You know? The the EU thing is is pretty wild. And, you know, I don't wanna go too far off the wall onto this, but, you know, when I hear major consulting companies like McKinsey saying, you know, Within the next 7 years, 30% of the workforce is gonna be display displaced.

Mark Savant [00:08:51]:

And we hear the World Economic Forum say, yeah, within about 12 months, 70,000,000 jobs are gonna be Obsolete. I'm thinking like, well, what do we do? Do we slow this down? The flip side though is, you know, regulating technology is is only gonna hurt your admit on a global scale. The world is is really changed. So, I I think that now more so than any time I'm 40 years old. I know. Don't don't boomer me. Don't boomer me. I'm 40.

Mark Savant [00:09:18]:

But now more so than any time in history is the time where you cannot afford to be complacent. If you were complacent, that apathy is gonna really hurt you, when you when you are replaced by software and businesses that are trying to find ways to streamline operations.

Jordan Wilson [00:09:34]:

So you you bring up an interesting point there, Mark, and I wanna I wanna do the same by kind of also aging myself because I'm in I'm in a similar age group as you. And it seems like, normally, you might see these these innovations getting, you know, kind of in place in a company by a younger Generation. Right? Or sometimes it's it's the generation with the most experience. But at least in in my experience so far in talking with, You know, more than a 100 different people on the everyday AI show. It almost seems like it's it's those in our position. Right? Those in in their mid thirties To to mid forties that are really pushing, Gen AI forward at companies because it's people that have enough, you you know, a decade or two experience, you know, going through that kind of quote, unquote old school traditional way of working, yet they have enough of their career ahead of them where they know it's worthwhile to invest. Is that something that that you've seen as well, or would you say that's more of just like a case by case basis in In terms of the people that are really pushing generative AI forward.

Mark Savant [00:10:36]:

I I mean, I think so. You know, the younger generation, You have people in their twenties in in early thirties, I think, are the ones who are are are building out a lot of this a lot of the actual software itself. Right. You see people like Sam Altman, you know, for example, over at OpenAI, but what what entrepreneurs would what business owners know is, like, Once they once you've tasted it like I did saving 90%, you're like, woah. This is wild. This is crazy. I mean, you look at animation, For example, animation is a very laborious job. It takes a lot of time.

Mark Savant [00:11:12]:

But now you do have companies like Pika Labs and Runway ML where Or you can just type in some text, and it's generating spectacular results very, very quickly. So every industry is gonna be changed dramatically. And, again, once you've tasted it, then you're like, wow. You know, this this software never sleeps. It never gets tired. It never needs to go on vacation, never gets sick. You know, running a large organization becomes very challenging because People are people are challenging. Mhmm.

Mark Savant [00:11:41]:

Right? That's, I think, what makes it special. But if I know that I can start to, automate parts of my process, to technology, to AI, and it's gonna save me huge percentages of profit and and hassle. It's it's it's gonna happen from the top down. And what's gonna happen? You're gonna start to see this. You could fact check me, Internet. I know you love to do that, YouTube. In the few within the next several months, you're gonna see huge organizations start to have these training AI training days. Okay? And what they're gonna be doing is separating the wheat from the chaff.

Mark Savant [00:12:14]:

They're gonna be saying, who is who is this person that actually gets in and is on board with using AI in their daily workflow? Let's push them up the corporate ladder. And who are these people that are that are averse, and they kinda wanna do it the way that they've always done it, and they believe that, quote, unquote, human to human connection is king? Let's let's shift them out. And so I think, you know, for me, personally, I don't know about you, Jordan, but I think that, like, that age bracket of 45 to 55, 45 to 60 is probably the most at risk, to this new tech coming out.

Balancing human interaction and AI


Jordan Wilson [00:12:44]:

Yeah. It's, it's interesting because and and I do wanna follow-up on that, Mark, because you mentioned something That I think is key when it comes to not just leveraging generative AI, but how to actually get it to work for your business. And I I I I wanna dive in a little bit deeper because you talked about human to human, right, which seems to be the new, like, hot marketing trend. You know, with with now that everything, generative AI is is starting Takeover. Is that a real thing? Right? Human to human, or do you think maybe that that's just a scapegoat for companies that maybe don't wanna Incorporate generative AI top to bottom, this this human to human. What's your take

Mark Savant [00:13:20]:

on that? I mean, human to human is everything. Human to human is everything, But AI allows for more human to human conversations, and I'll give you an example. I and listen. Y'all, I know this never happens on LinkedIn, but you get a DM from a random person With a very generic message, and you're like, great. Another one of these. Thanks, John Smith. Appreciate appreciate the spam in my inbox. Because it's it's it looks exactly like spam.

Mark Savant [00:13:45]:

You can see it. You know it as soon as you see it. Right? But what that person knows is that if they send out A 1000 messages a day that 10% of them are gonna lead to a conversation. Another 10% of those are gonna become clients. It's a formula game. Right. But what if that person started using AI? And I was speaking to a guy, David Awase, who developed this AI scraping program for LinkedIn. And what it does is it scrapes your entire LinkedIn profile so it knows where you went to college, it knows where you work, who your colleagues are, And then it could create custom messages.

Mark Savant [00:14:19]:

So once you start incorporating these custom messages at scale in those LinkedIn DMs, just as an example, Well, now all of a sudden your conversions go from 10% to, let's say, 20%. Right? You know, more people are like, okay. This is not just spam. This person actually took a minute to look at my profile. They know all about me. They didn't. They're just using AI to do it faster, quicker, smarter than the competition. And those are gonna lead, I think, to more of those human connections faster instead just random, and Worthless, useless, annoying DMs in the inbox.

Mark Savant [00:14:49]:

They're gonna become human conversations faster.

Automating media marketing


Jordan Wilson [00:14:52]:

Let's let's talk a little bit more about that, the the the faster, Smarter aspect of this. You know, when you look at all things generative AI, it almost seems overwhelming at times, right, because there's too many You know, it's every single day, there's a new large language model like we talked about today with $1,000,000,000 valuation, so it almost seems hard to keep up with. You know, in your experience so far, you know, when especially when it comes to, you know, getting more done faster, what are some of those those different ways to automate, those tasks. So, you know, whether it's is it using something like, you know, ChatGPT and and Zapier, or or what's what's kind of a good way to to start to automate, some of those tasks when it comes to, you you know, automating your media marketing.

Mark Savant [00:15:35]:

So, you know, from the top down, you know, podcaster to podcaster and, you know, I know when I speak to a business owner about using a podcast for media marketing, like, I don't want a podcast. That's no that's not what it's about. It's about turning a 15 minute Zoom conversation Into your entire digital media presence. It's it's from that 15 minute Zoom call into your blog, into your email, into your LinkedIn, your Instagram, your YouTube, your podcast. It's it's it's it's your onboarding networking. It's everything, but you need to have the right systems in place. Right? So, just as a simple kind of, like, 3,000 foot overview of how you can make this look either within your organization or working with a marketing company, You you record your 15 minute call. I've I I'm really loving are you familiar with Riverside? I know we're on StreamYard right now, but Riverside is a popular option.

Mark Savant [00:16:23]:

It's very similar to Zoom. Right? Remote video calls, but after you finish recording your call, you can fill out a quick Google form, which can be connected with Zapier to somewhere like Google or to your WordPress site. It'll automatically start to write out your blog. It'll start to write out your show notes automatically. Riverside specifically will actually identify key points in the conversation and will create short clips That can be clipped out. So even if you're a novice when it comes to video editing, it can identify that that stuff. You know, you talk about LL lens. I just wanna, again, just kinda Actually, back up.

Mark Savant [00:16:59]:

I'm getting a little bit too far ahead of myself. I'm getting excited. I'm so, you know, I'm always satisfied

Jordan Wilson [00:17:02]:

with that. Happens when we dork out over over, you know, marketing and automation. Right?

Mark Savant [00:17:06]:

It's crazy, dude. Once you once you taste it, it's like, oh my gosh. It's like you know, I feel like I found Christ. It's, you know, not to be sacrilege. But it's it's so so powerful. And, you know, because you talk about an LLM. Every single word that you hear on a podcast, every single word that you see on a YouTube video is transcribed. It's all transcribed.

Mark Savant [00:17:27]:

And so what AI is really proficient at doing is taking those words and interpreting them, rearranging them, and predicting what the next word will So anytime anything anything that you see written in digital form, whether that's an ebook or a social media post, You know, AI is incredibly important at generating that, and you can do that automatically with certain systems like Zapier and and pulling the text From the, from the video.

Jordan Wilson [00:17:54]:

Yeah. And what Mark is saying so if if if you are listening to this show, right, and and maybe you're thinking like, oh, I don't I don't have a podcast. Right? That doesn't matter because what Mark's talking about right now, which is something I tell people all the time on the show is Especially in this new world of of, you know, remote work, hybrid teams. We are spending so much of our time on, you know, Zoom calls or Team calls or whatever. And what Mark just said right there, so much of what we do, it's either preparing for meetings, being in meetings, Or the work after the meeting, and and just using the right tool at the right time in the right way can save so much of your time, in in in doing this. And so with that in mind, Mark, like, it seems like there should also be, Somewhere in this process, room for for ChatGPT. Right? So whether it's taking those those transcripts and working with it or, you you know, maybe connecting with teams over ChatGPT, but what are some ways that you think businesses can really start to, automate their media marketing, whether it is a podcast like this or, you know, notes From, you know, a team meeting. What are ways that teams can use ChatGPT to get more done faster?

AI tools for media marketing


Mark Savant [00:19:06]:

Well so, I mean, One of the tools that I really like specifically in that context of creating tons and tons of piece of content off of 1, let's call it Zoom call, Is a program called Cast Magic. You may or may not be aware of it. Blaine Bocus over there. He was, received a lot of funding, lot of VC capital. He was featured on AppSumo. It's a great product because, it you just all you do is you upload your video, and it's gonna create all those things that we talked about, the blog, the email, the The the the post, and it's all built off that OpenAI software. OpenAI is is cool in that it allows you to kinda build systems on top of it, so that's a really easy way of of doing it. With ChatGPTs specifically, there's a there's a few cool things that you can do.



Mark Savant [00:19:46]:

1 is create custom GPTs, which maybe we'll get into. But Zapier. Zapier. If you're not familiar with Zapier, Zapier is a life changing software that connects softwares together that don't normally communicate. K. So, you know, I kind of alluded to this earlier, but I'll give you a perfect example for all you for all you podcast junkies people who are getting into meetings. You probably have some sort of app like Calendly that allows you to schedule out your, your your meetings, your conversations. Now but before your meeting, you probably need to do research on who this person does, what type of questions might I ask, how is this relevant to my business.

Mark Savant [00:20:21]:

Right? Well, what you can do is you can connect, that that that Calendly using Zapier to ChatGPT. ChatGPT will look at who you know, based on the questions this person asked or answered, you know, this is their bio. This is where they work. This is what they're interested in. You've already trained Chatt GPT to know what your industry is and what your business is. Okay? So it takes all the information, all that criteria that you've gotten from your calendar, that that person, that that new protective perspective, prospect client, maybe they're a guest on your show, And it's gonna interpret that and give you ideas on where to go from there. So for example, one of the things that ChatGPT might do is say, these are some potential ways you can work together. These are potential gaps in their business.

Mark Savant [00:21:08]:

These are some potential questions that you might ask that person to keep the conversation going. So instead of going in and High and dry. You're going in lubricated, ready to hit it, and, that's just a really powerful way. You can also like, I mean, this is just once you start looking at Zapier, you can Have it create own custom Google folders. You can, connect that to your CRM. There's just so many powerful ways To, to leverage Zapier and ChatGPT together in this way.

Audience questions


Jordan Wilson [00:21:35]:

Absolutely. Big big Zapier fan, you know, and, like like Brian said too, Task Magic. Yeah. We're gonna We're gonna have the task match team on the show because we use it daily as well, and we have been for you know, since the day we started. So great tools that, that Mark is mentioning here. And and, also, We will update the show notes because we did an entire episode on Zapier, which I think was, you know, really, really well received. So Couple couple questions I wanted to get from from the audience here, Mark. So Zane asking, former guests.

Jordan Wilson [00:22:05]:

So what's what's going on, Zane? So Zane asking, With personalization, I can see response rates go up in the short term, but what happens when everyone starts to use personalized messaging? Great question, Zane. Mark, what's what's your thought on that?

Mark Savant [00:22:19]:

I mean, you're leading from the front. Right? So by the time that I mean, listen. This 2024 is gonna move Really, really fast. Look. We're 2 weeks from Christmas, bro. Where did 2023 go? Who knows? You know what I'm saying? Where'd 2023 go? 2024 is gonna move way faster because by the time you figure something out, it's gonna you're gonna be on to the next thing. Right? So, Sure. You know, are you gonna be doing the same thing for 3 months? Probably not.

Mark Savant [00:22:45]:

You're probably gonna keep needing to adapt. You know, Elon a few months ago had said that, the New York Times is the Twitter example of verbal diarrhea. Right? Which, Okay. Great. Sure. Because what they were doing is they were posting all the time. You're starting to see this in the podcast world too. People are using these AI tools to create so much content.

Mark Savant [00:23:06]:

It's just completely drowning out the system. So, you know, the people that are are leveraging these tools the best, just like every this is not new. This is not new. The people that are using the tools the best, that have the best systems in place are going to rise the top, cream of the crop. But, again, that's gonna require you to lead by by lead from the front and start executing at the front. But I agree that when everybody is using these personalized messages, You're gonna stop paying attention. You're gonna look for what's that thing that's new, that's fresh, that's different. Maybe it's it's it's it's using those custom messages to implement some video Or to implement some some some audio using a program like 11 Labs.

Mark Savant [00:23:45]:

Right? So, ad Or this is another great I don't wanna go way off the rails here, but, you know, ChatGbt, for all you pro users, you can make your own custom chatbots, Which is really powerful at sharing tools to your company, which is really powerful for onboarding new prospects, Which is great value for new clients. They make great lead magnets. Yeah. I don't know. I don't wanna go way off the rails because I'd get I could start to really geek out on On chatbots.

Jordan Wilson [00:24:12]:

Oh, same. Same. Zane, you know, even to get to your question, and I'll say this. I think, personalized, You know, even with, quote, unquote, AI, personalized outreach has already been around for many years. Right? So, this isn't something that's new With, with AI, with generative AI, with the GPT technology. It's already been out for many years, but, you know, like what Mark is saying, when you're leading from the front, sometimes it takes A while. So I think that by the time that everyone else, quote, unquote, is is using the personalized outreach, I think those people that, you know, exactly what Mark said, those people that were already spearheading it or leading from the front. They're already going to be on to the next, innovation, you you know, per se.

Jordan Wilson [00:24:55]:

Another another great question here from Raul. So saying, are there any industries that you believe are more open to using AI in their marketing operations? Mark, what's what's been your experience so far? Are there certain industries maybe that you think are more apt to, you know, Running with generative AI and especially when it comes to, you know, automating their their marketing.

Mark Savant [00:25:16]:

I mean, honestly, I'd like to hear your opinion because, I mean, the reality is that When you start using programs like, I was in church this Sunday, and I was like, wow. I bet you could create some really good sermons With references, just using ChatGPT to build out your plan. I was hosting a panel for the Parkland Chamber, and we had the the Principal from Marjory Stoneman Douglas was on the panel, and I was like, wow. I bet you could create some really great lesson plans Using ChatGPT. I bet you could create some really extensive, experiments using ChatGPT, and it's it's easier to say, hey, ChatGPT. Write me out a lesson plan about Dissecting a frog or something. You know? It'll it'll do the whole thing. So, you know, I I just I just think it it applies just about everywhere.

Mark Savant [00:26:01]:

I think the big push in 2024, my prediction, will be lots more AI used in the sales process and in the customer service process. You know? That's so that's kind of what I see. I think that's the big trend for 2024 because salespeople are very expensive, customer service people Don't always get it right, but if you have the right systems in place with AI, I think that will, help you to go from a staff of 1,000 to a staff of maybe 100 or less. So that's what I

Jordan Wilson [00:26:27]:

expect. Yeah. And I'd I'd agree with you there, Mark. I I don't think, you you know, Raul, just to get to the specifics of your question, I don't know if there's any, certain industries per se that are maybe, more apt to taking on generative AI aside from, You know, those that are already in kind of creative. Right? So your creative agencies, marketing agencies. I think sales companies and and Sales, the sales industry, in general has been faster to adapt, you know, customer service as well. Just, you know, even what we're talking about with custom GPTs, I think you've already seen a lot of people, you know, build something like that for their customers or by using third party tools so they can, You know, kinda put that on their website. I think you've seen that a lot as well, and I think you'll continue to to to see that.

More ways to use AI automations


Jordan Wilson [00:27:14]:

You you know, Mark, let's let's talk real quick Just about what you think, is the next space. You know? So let's just say outside of podcasters because I think the podcast example It's almost too easy. But if we go back to, you know, any industry at all, right, and you do have this, you know, all of these meetings, all of these videos, all of these Transcripts. You know, aside from ChatGPT, which we kind of talked about, what are some different ways, that you can start to get more Out of this this knowledge base or this wealth of of conversation that that teams and leaders are having within an organization, What else can you do maybe outside of other mediums? You know? Is there anything text to video or, you know, text to presentation that that you think is worth, business leaders to to look at?

Mark Savant [00:28:02]:

Yeah. Well so one thing just, again, super practical. You know, if you're on all these a lot of Zoom calls, which I know we live in the the Zoom age, Zoom just launched an AI tool. So if you hop into a meeting late, it can give you some notes as to what you had missed so you can catch up right away. I use a program called Evoma, Which I think is super, super slick. You know, how often have you been in a Zoom call and you're like and afterwards, after that hour long Zoom call, you're like, I think who was it? Was it Jim or Jerry? Maybe it was someone said something. I don't remember exactly what it was, but what Evoma will do is, again, using this transcription technology. It'll highlight all the key points.

Mark Savant [00:28:38]:

It'll it'll it'll highlight everything that is said by a particular in person so you can kinda scroll back. Okay. This is everything that Jim said. It'll identify, where was the longest monologue. It'll identify Key points in the conversation. It maybe you're on a sales call. It'll it'll it'll pluck out that 2 minute objection that that person had. And so not only is this really powerful tool for kind of assessing your your own calls, like, don't know about you, but the best salespeople do more listening than talking.

Mark Savant [00:29:08]:

Right? And so you so I've had so when I started using this as a tool for my sales, I was like, wow. I'm spending 60% of percent of time talking. I need to get that down, and so I was able to be more I I was able to look at that study and bring it down to more like in the 30 to 35% range of of speaking. You know, you're also able to train your team members. Right? So if you see, wow, this team member this is where the objection was. This is how my team member handled that objection. We could use a little bit of coaching there. So that's another, I think, really practical tool.

Mark Savant [00:29:38]:

I've been I've been really impressed with what, Avoma Avoma's Avoma's tool is, is how you know what I think is also interesting? Just as a side note, what you're gonna see is you're gonna see certain ideas that are really, really good, like Like this EvoMA tool for Zoom, and you're gonna see other companies start to adapt it. You know? Not to go back to chat GPD and stick on that, but Now you can use text to text to graphics. You can create your own graphics inside ChatGPT. You can create your own chatbots Inside ChatGPT, which, you know, I had some friends that were developing chatbots, and when they heard this, they're like, oh, wow. My whole business model is doomed, so, you know, I I think there will be some consolidation, with with the best tools, but these are some of my favorites.

Jordan Wilson [00:30:21]:

No. Apps that's a great point. And, you you know, I'll also leave the link to, kind of a just a huge rant I went on about that because yes. Like, especially if you're a business leader out there and you're making, decisions for the direction of your company, you can't, You know, go all in on a certain tool or software that doesn't really have you know, people like to use the word moat. But I just like to say that doesn't have anything unique, about it that just can't be replaced by 1 big update from OpenAI or Microsoft or Google. So, yeah, you really do need to be, very, Strategic on, you you you know, what kind of tools become a very important part of your workflow because, yeah, what happens if a big update Comes in and it makes that obsolete. You know? How how hard is that going to hit your company? But let's let's actually do this, Mark, because as as we wrap up the show, we've talked about a lot of Very, great, I think, takeaways for, you know, businesses or entrepreneurs, solopreneurs, that they can start to automate their media marketing Right now. Right? We've we've talked about Zapier.

Mark's final takeaway


Jordan Wilson [00:31:26]:

We've talked about ChatGPT. We've talked about, you know, being able to, you know, take video, transcripts or, you know, podcast transcripts and, You you know, make make more content with that. But what's maybe that 1, takeaway that you have for people that if you were to say, hey. If you want to start to automate your media marketing Right now, what would that one thing be?

Mark Savant [00:31:48]:

What would that one thing be? There's so much. What I would say is get a get a clear so this is a little bit 3,000 foot overview as far as as far as it goes, but get a clear vision Of all the steps in your media marketing process, and and then look at which softwares have been designed for these steps in the process, and how can I incorporate them? You know? Because there's there's just so many steps that you know, when I when I look in the context of podcasting, which is which is how I generate all the content is, You know, I need to research guests, bring on guests, respond to get or respond to guest requests, bring the guest on, prep the guest, do the recording, Process post post. How are they getting added into my CRM and retargeted and how is my team getting the information on what to edit and how to edit? How is it getting distributed? You can use AI in every single one of these points, and knowing where and how to use AI to still keep that personalized experience, how to enhance the experience, Not just detract from it, is is where I'd look at. And, you know, again, we we've talked about a bunch of tools today that we use in our workflow. But but I I I love that. I do. I will say I love that point of not being too comfortable in the tools that you're using. If if if if you walk away from this with anything, it's that A lot of stuff we talked about today might not hold up in 3 months because stuff is moving.

Mark Savant [00:33:11]:

It's moving fast. So I think it's really I think what's most important what scares me the most Is people being apathetic to what's happening, and they show up to a meeting one day and you're like, oh, crap. I'm competing against a 20 year old Malaysian kid that knows how to do this better than me. I'm effed, and I'm 50, and I don't have the time to learn all these new skills. You need to start learning now because whether or not you're an expert in this Particular topic or spear. You want people in in your within your organization, within your, Within your your industry to know, like, oh, you know, Jordan is I hear Jordan talking about AI a lot. He probably knows something about it. And that's gonna position you as someone who's irreplaceable because you've got your ear ear to the the pavement, and you actually know what's happening in your industry.

Mark Savant [00:33:56]:

That is That is how you're gonna, stay stay ahead of this tidal wave.

Jordan Wilson [00:34:02]:

Great great advice. Great advice there from Mark. Yeah. You gotta get your reps And you can either, you know, just be scared or you can either just read about AI and and try to observe it from afar, or You can start using it every single day so then that way when you or your company or whatever it is is experiencing that growth Or experiencing that first, you you know, company wide integration in generative AI, you can be ready to go just like Mark said. Alright. Mark, thank you so much for joining the Everyday AI Show. This was We could have talked for many hours on this about how to automate your media marketing with AI, but thank you so much for coming on and sharing your insights. We really appreciate it.

Mark Savant [00:34:41]:

My pleasure. Glad to be here.

Jordan Wilson [00:34:42]:

Hey. And as a reminder, everyone, there was a lot. We talked about so much in this episode, different tools, techniques, all of that. If you miss something, don't worry about it. Maybe you joined us live halfway through your workout on the treadmill or, you know, you're walking your dog right now listening on spot, on On Spotify, we every single day break down each episode, so you can read more about it in the daily newsletter. So make sure you go to your everyday AI.com. Sign up for that free daily newsletter. A little bit more about Mark and what his company is doing in there as well.

Jordan Wilson [00:35:11]:

So thank you for joining us, and we hope to see you back ad Tomorrow and everyday for more everyday AI. Thanks, y'all.

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