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Leveraging AI Avatars: The New Frontier for Business Growth and Revenue
There's an ongoing revolution in the business world. It's the era of AI avatars and its usage in tech news and company operations. Tech companies are discovering the benefits of leveraging AI avatars for their minimal cost and constant availability, an innovation that can greatly reduce operational expenses and mitigate availability concerns. This tremendous break with tradition draws significant parallels with the YouTube era itself, where user-generated content transformed media creation.
Avatars as Value-Adding Tools
AI avatars can act as value-adding tools that enhance content, populate new digital channels, or even create new products up for sale. They aren't solely about replicating individuals but can function as versions of creators that are capable of reaching new market segments. One way of doing this is by tapping into AI avatars' unique feature - language translation - to extend content reach to multiple languages for a global audience without doubling workload.
Ethics and Practicality in AI Avatars
Increasing comfort with AI integration in daily life due to advancements by key tech companies such as OpenAI, Meta, and Microsoft is paving the way for acceptance and utility of AI avatars. However, it's critical to address the ethical concerns of AI, especially in relation to deep fakes and the need for explicit consent and publication rules when creating custom avatars. The debate around generic stock versus custom avatars is ongoing, yet it's clear that the current cultural readiness leans towards the more practical and beneficial custom avatars.
The Business Case for AI Avatars
AI avatars can significantly enhance content and add video elements where it was previously not feasible. They can assist busy leaders in communicating efficiently and in the language of their choice, thereby improving existing processes and expanding their reach. For businesses struggling with problems of scale, AI avatars can be the game-changers that save time and redirect focus from logistics to content creation.
Future of AI Avatars in Business
AI avatars are making waves in learning and development within companies, increasing engagement over traditional static content without replacing the human touch. They're also making headway in customer-facing roles such as product explanations on e-commerce listings, leading to digital transformation and improved customer engagement. The widespread application of AI avatars is indicative of their potential to transform business operations, providing real solutions for customer needs and market positioning while taking into consideration crucial aspects like ethics and strategic partnerships.
Final Takeaway
AI avatars, with their ability to remain consistently available, to communicate in multiple languages, and to enhance businesses' digital presence, represent valuable allies for businesses on the cusp of digital transformation. They offer innovative business solutions without replacing human roles. By utilizing AI avatars, business owners can improve existing processes, extend their reach to new audiences, and accelerate digital innovation for significant revenue growth. In the words of key decision-makers, it's time to "embrace the avatar".
Topics Covered in This Episode
1. Discussing AI Avatars & Hour One's Role
2. AI Avatars in Content Creation
3. AI Avatars for Revenue Generation
4. AI Avatars and Enhancing Existing Processes
Podcast Transcript
Jordan Wilson [00:00:16]:
Whether you realize it or not, you're going to be spending a lot of time in the near future talking to AI. Both AI agents on your phone, but also probably AI avatars. I mean, look at literally in the past 5 days, we've seen big announcements in this from Meta, from ChatGPT and open AI in their advanced voice mode, and even Microsoft Copilot. They are all bringing lifelike AIs, and they're kind of expecting us and the world to just be interacting with, smart AI assistants and AI avatars in the future. So whether you want to or not, I think this is the future of not just how we work in business, but how business gets done. So today I'm very excited, to be talking with someone from one of our partners in Hour One about how you can actually unlock revenue growth and grow your business by using AI avatars. Right? It's all the rage now, but Hour One's actually been at this for like 5 years. Alright.
Jordan Wilson [00:01:26]:
So I'm very excited for today's conversation. If you're new here, thank you for joining us. My name is Jordan Wilson. I'm the host of Everyday AI, and we do this every dang day. At least Monday through Friday, bringing you a live stream, podcast, and free daily newsletter, helping us all understand what's going on in the world of AI, because it seems like there's way too much. But not just understand it, but how we can all actually use it to grow our companies and to grow our careers. So if that sounds like you, you are definitely in the right place. So make sure you go to your everydayai.com.
Jordan Wilson [00:01:59]:
Sign up for our free daily newsletter. We'll be recapping our conversation, all the important insights and nuggets, that we are definitely gonna get over the next 20 or 30 minutes. Also inside that newsletter, you will see the AI news. Normally we bring this to you live. This is debuting live, but actually we're, like 12 hours in the past right now. We're 18 hours in the past. So we're still gonna have all the latest AI news, so make sure to go grab that in today's newsletter. Alright.
Jordan Wilson [00:02:28]:
Enough chit chat. Let's actually chat with our guest for today and how we can unlock revenue growth with AI avatars. I'm excited for this one, so please help me welcome to the show. There we go. I got it right there. Natalie Monbiot, the, head of strategy at Hour One. Natalie, thank you so much for joining the Everyday AI Show.
Natalie Monbiot [00:02:48]:
It's my pleasure. And just watching that intro, Jordan, I can tell you, you are definitely not an AI avatar because you're way too expressive for the standard that they are at today.
Jordan Wilson [00:02:57]:
You know what? It's it's funny, and we'll get into this. I have my own Hour One avatar. So, yeah, we'll have to talk about that later. But before we do, Natalie, can you tell us, just a little bit about what you do in your role at Hour One?
Natalie Monbiot [00:03:10]:
Absolutely. So, I'm Natalie Monbiot, and I'm part of the founding team and the head of strategy at Hour One. So being part of the founding team, I've been with the company since the beginning, which is about five and a half years ago. So if you can cast your minds back to way past, way before the jack ChatGPT moment, even before the metaverse moment, so it's been quite a ride. So my role with the company since the beginning has been kind of, you know, under so uncovering how this technology can be used commercially. So five and a half years ago, we were kind of in this era of deep fakes. Like, oh my goodness. Look, you can take a piece of video and you can manipulate it and people will end up saying things they they didn't intend to say or didn't give permission to say and, you know, to create disinformation.
Natalie Monbiot [00:03:55]:
So that's where we were and not to say that that doesn't exist today, but that's all that we would that's all that it was at the time. So, part of my role at the company was like, okay, wait. This technology exists. How can we harness it and deploy it in a commercial way to actually help businesses? So, it's been a really exciting ride, a very exciting problem right from the beginning. So yeah, so my, helping to, identify and establish our first customers, our positioning in the market, our ethics, strategic partnerships, all that kind of thing.
Jordan Wilson [00:04:30]:
Yeah. And it's actually wild to think about that. Hour One was before all those things. Right? Before the ChatGPT moment, before the the the metaverse, right? So maybe can you talk, like, let's rewind, right? 5, 6, 7 years ago, you know, being part of this founding team at Hour One. I mean, were people looking at you guys kind of crazy? Because it makes sense now. Right? It makes sense today in 2024 when all the big companies are are rushing to it. But what was this like, you know, coming up with this idea of AI avatars, you know, 5, 6, 7 years ago?
Natalie Monbiot [00:05:05]:
Yeah. I think it really depended on who you were talking to and how you were presenting it. If you were just sort of saying AI avatars, you know, just like, oh, that, you know, as a term just sounds a little unsettling. To some people intrinsically exciting and to some people intrinsically scary, and I think that's always been the case. But I found that actually very since the beginning, if you couched it in how AI avatars can actually help solve business problems, then people were paying attention because the business problems exist and people are constantly trying to solve their business problems. So if you're presenting them with a viable solution to actually overcoming these challenges, then you're in a conversation that's real and you're kind of getting past the kind of the weirdness of potentially of the technology.
Jordan Wilson [00:05:48]:
Well, let's maybe you know, speaking of those business problems and the technology, can you walk us through how are our one avatars actually used? Right? I'll I'll I'll talk a little bit about our use case because I like it, but tell us, like, how do these actually work?
Natalie Monbiot [00:06:05]:
Yeah. Absolutely. So, the first use case or established product market fit, which is established at this point. There's a stat, flying around that about 50% of Fortune 100 companies actually use avatars somewhere in their business, and that place is most likely in learning and development. So there's a few reasons for this. First of all, learning and development is an internal facing product or practice. Right? So it's like training your own employees. So you can just therefore, look at AI avatars and their practical application instead of having to kind of consider how your consumers are going to perceive the fact that you're using AI avatars.
Natalie Monbiot [00:06:48]:
So first of all, it's kind of a a safe, sandpit to work in. Right? So it's just your own employees. And secondly, it's proven very early on that AI avatars and video, generative video in which our AI avatars at least are encased, actually drive much greater engagement than what L and D content traditionally has been which is static PDFs, text based content that has very low engagement. So it's a problem getting employees to actually, you know, engage with this content. So this is a very easy, cost effective, and simple way to just upgrade that content that already existed and turn it into content like you're seeing here on the screen. So a lot of companies are doing that, but I think what the opportunity is, sort of as were as the industry, as the technology, and as culture is evolving and sort of societal acceptance of AI avatars and just AI in our lives, what we're seeing is that AI avatars are being used in context outside of the internal use case. So we have one client, for example, using, AI avatars in their Amazon listings to explain baby products. So, you know, ordinarily, it's small print.
Natalie Monbiot [00:08:11]:
Right? It's like, okay. So is this the baby formula for me as a mom, you know, as a parent? You know, you're kind of like trying to get some more information about it and you're kind of stuck in the small print, you might give up. That's not very helpful to the brand or to the parent. So what if we take that content and just channel it through a a a brand relevant AI avatar that can deliver this content in a more engaging, friendly way. We're seeing that happening right now. You know, these are brands that are, you know, seen as traditionally quite conservative, definitely not first movers that are using AI avatars kind of in their communications. So another thing, another area is that I especially love is where AI avatars can actually help a business digitally transform. So this is I'm gonna go back to an example from the very early days of Hour One, that's one of my favorite case studies still because we really helped a business do what it needed to do and it couldn't have done it any other way.
Natalie Monbiot [00:09:11]:
So this is a a language school, 150 year old, business and they were just a class you know, all about classroom learning and the the, instructor, experience, like learning from an instructor. But like all businesses, needed to scale, needed to digitally transform and create a product that was accessible, online to many more people. And they basically couldn't figure out a way to film their instructors at the scale that was required to create courses in different languages for different, different modules for different levels of learning, etcetera, etcetera. And so they actually turned to us and discovered us because they needed AI instructors, lifelike AI instructors, to be the backbone of, of, of this digital platform. And, you know, the the stats there are incredible that they bought back a whole year's worth of time, to reinvest in creative work, like, actually creating the content, like coming up with what it is that students should be learning as opposed to the really cumbersome work of trying to film people and, you know, manage, reshoots, the fact that people were coming back the next day wearing a different outfit or it spilled something on their shirt or you know, and then also the file management of it all. So you know, we handle all of that as well. So that's still one of my favorite case studies because of the transformation that this technology enabled for a brand that is, you know, very old school, and definitely not, you know, like, a first mover in technology.
Jordan Wilson [00:10:52]:
So, yeah, I think what you said there was, you know, really important because, you know, I think when a lot of people think of AI avatars, well, they go down 1 of 2 paths. Right? They either think of, oh, this is, you know, more of a, you know, templated, not a real person, and I can use, know, I can go in and, you know, like you could with a template for your business. Right? Going in Canva. Right? And say, oh, this is a great flyer. Let's personalize it. So similarly, it's kind of the same where you can go choose from the existing avatars or create your own. But that's where people start to think about, oh, like the the deep fakes and and the safety implications. Can you talk about those maybe those 2 different routes? Because I'm sure there's pros and there's cons, right, to just choosing, oh, this is going to be an AI avatar that, you know, is going to we're gonna use for our business versus companies that maybe want to, you know, a CEO.
Jordan Wilson [00:11:46]:
Like I know, you know, NVIDIA CEO, Jensen Huang has an Hour One clone that they use. So can you walk us through, Natalie, kind of those 2 different options and maybe the the pros and the cons or at least the considerations that you need for each?
Natalie Monbiot [00:11:58]:
Absolutely. So first of all, we've got about a 100 and any one time, about a 100 stock avatars available on our platform. So if you just want a generic spokesperson, or actually, if you want a few different spokespeople, or representatives to your company to to reflect your customer base, which might be diverse, you can find a diverse range of avatars on the platform. So if you just sort of needed a stock character like you would use stock footage, then we have that available and you could just get started. Just log in. You can actually log in for free and and and have and do a little trial, then select from different avatars, create your content, super simple. The other route is you could actually create a custom avatar of yourself, or the CEO of your company or, you know, a a person a a spokesperson for your company And that process is well, with all of our avatars, the process is we do a shoot of some kind or we take some footage, and with the permission of the person who's being featured in as the avatar, we get their expressed consent, and then there are rules around who can, to that's consent to create the avatar, and then there are rules around who can actually publish content with that avatar. So it could be just that person, so Johnson Huang or more likely his team.
Natalie Monbiot [00:13:18]:
Right? So his team will be handling that and they are authorized, to make content with that avatar. So those are the kind of the two roots. I would say that, in general, our business was based mostly on the stock avatars because that people weren't necessarily individuals weren't necessarily fully comfortable unless they were AI leaders to kind of go out there and kind of present their AI avatar when it wasn't necessarily about the content wasn't about the fact that they were creating an AI avatar. But now I think we've kind of hit this inflection point with technology and cultural readiness are coming together, where people are sort of using their AI avatar in more practical ways, such as to speak to a global workforce and translate that footage, translate that avatar content into different languages. That so it's not just a convenience, like, oh, the CEO didn't have to sit in front of the camera in order to create this daily video,
Jordan Wilson [00:14:15]:
right, which is just not practical for a CEO who's super busy and
Natalie Monbiot [00:14:15]:
needs to run the entire company. For a CEO who's super busy and needs to run the entire company. So besides the time savings on that, there's also the ability to then do more with that content, more than that person is capable of in real life. So So you could speak any language. So then the doors start opening up, to different places.
Jordan Wilson [00:14:35]:
Yeah. And, you know, I think what you said there, as it becomes more technologically available and culturally relevant, and I think now's that time. Right? Like I I started out the top of this podcast talking about it. In the last literally in the last week, we've seen OpenAI, we've seen Meta, and we've seen Microsoft announce, you know, essentially big advancements in this space that is, you know, kind of encouraging all of us to start interfacing with AI. Right? Which I think is, you know, both exciting but also, you know, thought provoking. Right? And and kind of the, you know, is it kind of separating us from from humans and connecting? But I think with an AI avatar, especially one of yourself, maybe that's a little bit different. So could you speak a little bit maybe Natalie to some of those, benefits, right? And I'll I'll I'll talk about even the one that I did for everyday AI here in a minute. But what are then the benefits and can you actually build trust, right? Between, you know, a highly visible person in your company, and you know, your current customers, new consumers, etcetera.
Jordan Wilson [00:15:44]:
How can you actually use these to, you know, build trust and and ultimately grow grow your business? Mhmm.
Natalie Monbiot [00:15:51]:
Well first of all to build trust, I think you need to be transparent about the fact that you are or this is an AI avatar. And in the same breath, you need to be providing value that wasn't there before. It's not like, oh, I used to do this, but I can't be bothered to do this anymore, so my AI avatar is going to do it. Because better to think about the net new value that your AI avatar can deliver. I couldn't communicate with you every day because I'm just too busy, but I can now, it's important to me and now I can because I have this AI avatar to do that. I can't communicate with you in your language or I've never been able to do it before, but now I can, thanks to AI. So it's like, what is AI bringing to the table that that didn't exist before? Or I think another thing is, let's say, you know, how can you use an AI avatar to level up the content that maybe you're already producing, but you can't do it in video? So fantastic. You have a video based podcast that, you know, then becomes audio, etcetera.
Natalie Monbiot [00:16:48]:
But a lot of people just have a lot of audio assets or they're only set up to, you know, produce audio. Suddenly, you can create AI avatars and and something we're working on, which we're really excited about at the moment. It's not just creating AI avatars to be able to kind of present that audio, kind of like like we are right now, like talking heads on the screen, but to actually, like, you know, why don't we play with the medium of AI? Right? Instead of just replicating exactly what you and I are doing right now. Like, because it's AI, why don't we do more things? Like, for example, why wouldn't we share in it be sharing an environment? Simulating the fact that we're kind of, you know, in this I don't know. Like, yeah, a very cool on brand environment for for us both, something that people really wanna see that's immersive and creative and interesting. We can invent all of that and so that's what, we're focused on at Hour One right now is to create these new environments which are immersive and unexpected, like different capturing, capturing, people, I guess, as their AI avatars from different angles to create more of a cinematic experience. Some of the your audience may be familiar with Read AI, which is Reid Hoffman's AI avatar. Reid Hoffman is the cofounder of LinkedIn amongst many other things, and he had a conversation with with his AI avatar that he posted that, you know, got a huge amount of attention.
Natalie Monbiot [00:18:10]:
And suddenly, everybody wanted one of those. And what we discovered though is, like, you can have one of those, but it's not just the AI avatar itself that people are so intrigued with. It's also the fact that it's so well edited and put together and it's witty and the cuts are, you know, are great and all of this because there's a brilliant team of video editors behind it as well. Okay? But that's his team. Not everybody has that. So we've taken the bold step to try to actually automate some of those things that we've learnt, through through our projects with Reed, but also internal testing around what makes video engaging and basically automating that so that individuals that don't necessarily have this big production team can actually go in and create videos that are cinematic and immersive in a way that we haven't seen before.
Jordan Wilson [00:19:01]:
And, you you know, speaking of, you know, internal testing and, you know, having engaging content, that's something I'm always focused on, right, for for my company, Everyday AI. Right? I have a background in in digital strategy and marketing, so we do so much testing even on our own website. Right? And so sometimes you're just fighting for, you know, a couple more sign ups, a couple more email newsletters. Right? Like for a little bit of everything. So I'm just gonna share, you know, our podcast audience. I'll try to do my best to describe it, pretty straight forward here. But you know, here's how we're even using it on our website, right? So on different pages, we have a little, you know, kind of our AI avatar, and then you can, click on it and then there's a video. So the thing that I really like about using it and how we are, you know, making this more engaging for our audience right now is we have literally more than a 1000 web pages on our website, and I can't make a 1000 personalized videos.
Jordan Wilson [00:20:03]:
Right? And this is actually edited really nicely. Right? Like if I wanted to record this right now, I don't necessarily have the editing skills, but at least in Hour One, I can quickly go in there. If I want, I can get 10, 20, 50 videos up this week, all for different landing pages, speaking different languages. Right? So it gives us capabilities that we don't necessarily have even though I can at any time jump in front of a camera and talk. Right? This just gives us another way to to scale that engagement, and I think we're already seeing like up to 7% improvements on, you know, time on page engagement, which might not seem like a lot, but 7% when you've already clawed and fought and done all the testing, 7% is huge. So kind of with with my spiel and my little commercial in mind there, Natalie, because you know we're loving our, AI avatar. Can you speak a little bit to the scalability of this? And you know, even now, you know, being able to speak to new audiences and just being able to do more in more places.
Natalie Monbiot [00:21:04]:
First of all, I am pleased to see that your, AI avatar does have your expressive eyebrows, so I'm glad you were able to capture that. That is, essential. So I'm very pleased to hear how you're using it and then also the fact that you are seeing a lift, without having to invest the time to do it because really what we wanna be able to do is help you achieve more and buy time. So, so that's, you know, this is the perfect this is the perfect use case. And I think that you know, going forward, there's even more things that you could do like I think this is the perfect kind of approach like you've seen 7% lift with this stage like well, what more can you achieve? Like how are you gonna get your extra 7% And, and you know, you you're you're managing your your hundreds of, web pages there. Well, like, you know, what more can you do? Are there new formats that you can create? Right? Like how can you take a conversation and drop it into a different kind of scene? Is that gonna be engaging for your audience? Is that another way or another platform that maybe you can venture onto that you haven't even, you know, gone on yet because you just haven't got the time and it's not of absolute strategic importance, like but could you start experimenting with broadening your reach through, you know, video in in in different places?
Jordan Wilson [00:22:20]:
You know, early on, you you know, you kind of started off today's conversation by walking us through where, you know, AI avatars have traditionally been most used. And you talked about that, you know, about 50% of Fortune 100 companies are using AI avatars, but maybe more in, training and, learning and development. But now you kind of reference that they're moving customer facing. Right? And I've already talked multiple times about all the biggest companies in the world now putting AIs right in front of us. Right? So how would you recommend to, you know, business owners and decision makers out there to best use these AI avatars for areas where it matters. Right? Like like driving revenue, creating relationships. What are some of your best pieces of advice on how to bring these AI avatars front and center?
Natalie Monbiot [00:23:13]:
Absolutely. So I think one thing actually, your example, Jordan, of how you're using it, to populate your web pages and drive more traffic and engagement, I think that's great. Businesses can be doing that on their websites, on their home pages. So for example, if you've got like q and a content, or you've got blog posts or you've got all of this kind you know, you've got this content that exists that's buried and is very low engagement, but you think the content is worth surfacing, you can easily transform that text into presenter led videos, which are on on brand, which can be on your website, but that also can be used to create a new YouTube channel if you don't already have 1 or at least populate your YouTube channel, get your reach and engagement up there and you know, start monetizing. For example, either grow your I think one one way of looking at it is like to grow your brand, right, to grow engagement with your existing, with your existing customers and, and and visitors. And another way is like, well, how can how can AI avatars actually help me to create a new product? So the example of the language school, how could it create a new digital learning product? We have another customer in the news space that actually only, existed in the age of, you know, in the age of AI because they their host, is an Hour One avatar. So they do news, capture the news or report the news every hour, okay, of the day. Like, you would never have a human being do that.
Natalie Monbiot [00:24:41]:
Right? So it's capturing the, it's like tech news every hour of the day, and then we even did this really cool thing where, a a known futurist, you know, we created his AI avatar and his AI avatar got employed by this news company for the fraction of the price of actually employing him and, you know, and, you know, and actually not having to think about his availability because he can kinda be in 2 places at once. So but all of that so the example there though to kind of, boil it down is a news platform. Right? Suddenly, you can have that with with with minimal setup. That's a news company without a new student without any studios, without any reporters, you know, like, you you can kind of the start up costs so think of it like the YouTube era. So suddenly, anybody could be a content creator because the cost of creating content and just the the, the barriers to creating it kind of load or, you know, disappear or at least lowered. So think about AI avatars in that realm, like, what can it enable me to do that I couldn't do before? Whether it's leveling up the content that I have into video, which we all know is more engaging, or can it create something new for you like a new populating a new digital channel, or could actually create a new product for you that you can sell.
Jordan Wilson [00:26:03]:
I love that example. Right? Like and I wasn't even really thinking about that. Just creating new lines of business. Right? Like, I always think, okay. How can an avatar, you know, help drive conversions or help drive your current business? But, yeah, maybe it's a whole new line of business or a whole new line of information to current and prospective clients and customers that you just didn't have anymore, which I think is is great. You know, maybe one other thing that we haven't focused on, but maybe talked about. And if if if you have any use cases, would love to hear them. But what about just culturally.
Jordan Wilson [00:26:37]:
Right? Like, I don't speak Spanish. I wish I did. Right? Like, we have a lot of, you know, people listening to the podcast from all over the world, but I'm sure, you know, so many so many big enterprises have customers and clients from all over the globe. How can being able to speak another language, right, like, how can that really change the game especially for driving revenue?
Natalie Monbiot [00:26:59]:
Right. I'll give you a very present example. So there's a creator in Mexico who's extremely popular and wants to break into the US market. So but doesn't speak English and isn't going to start even if he could surf like well enough, wouldn't be able to just like create double the amount of videos that he's already making. So how can he break into the US market without actually, like, having to do much other than roll out and create his AI avatar and translate his archive of content and then, you know, and then and then break into the US market that way or at least get his foot in the door that way. I would say just to kind of, you know, be realistic about things, like AI avatars can do a lot more than they could. And as you'll see, they can they're about to do more. But, you know and so I think it's like today, it's like it's not replicating you fully, but, like, how can it be a version of you to kind of, you know, appeal to new markets that you haven't been able to penetrate before? Yeah.
Jordan Wilson [00:28:01]:
It's such a good point. And then, like, I'm almost over here, like, Natalie kicking myself because I'm like, oh, yeah. That's probably like, someone literally someone that works at Microsoft in Poland tagged me, you know, on social media today saying she loved the Everyday AI podcast, and her post was in Polish. And I'm like, I should be doing these things. Right? Like, I should be putting out, you know, these videos and these episodes in all these different languages. I think it's such a, you know, a no brainer way to just, you know, open up, you know, both my, you know, everyday AI in the podcast, but just any business up to so many new markets that you can't get to otherwise. So But we
Natalie Monbiot [00:28:38]:
should definitely talk. Yeah. So so, Natalie, yeah.
Jordan Wilson [00:28:42]:
We've I mean, we've covered so much. Right? Like, we've talked about, you know, the the deep fake side and the ethics. We've talked about how avatars can, you know, grow your business in new markets like we just talked about, and also how there is this new push, right, of, hey. It's actually, I think, gonna become very normal talking to AIs and interfacing with AI avatars. But, you know, as we wrap up, today's show, maybe what is one of the most important pieces of advice that you have specific specifically for decision makers on how they can grow their business and grow their revenue with AI avatars. Mhmm.
Natalie Monbiot [00:29:17]:
So I'd say the most important piece of advice, is think about how AI avatars can add value. Right? Not kind of replace what human beings are doing. Particularly, I think this is a good, just a good pointer in general when thinking about AI, like, so especially generative AI. Not like what what human aspects can it replace, but what new value can it create. And I think that's especially true when we're talking about human presence. Where you've already got human presence and it's valued at your company, don't replace that. Right? But what more can you do? Can you, provide multilingual services? Can you provide more engagement? Can you provide, responses by AI avatars that might be more engaging and and and, joyful to receive than just like some text. So I think thinking in those terms, like, what what can you up level that you are doing that you want to get more attention on, and how can you use AI avatars to do that? And and and the plus is how can you use the kind of unique properties of AI like language translation in order to really kind of put the cherry on top?
Jordan Wilson [00:30:30]:
I love it. So many great even just yeah. Bringing an AI avatar is more joyful to receive than just text. Come on. Like, so so many good use cases. The use cases are endless, but our time can't be. I can't keep you forever. So, Natalie, thank you so much for taking time out of your day, to join the Everyday AI Show.
Jordan Wilson [00:30:51]:
We very much appreciate your time.
Natalie Monbiot [00:30:53]:
That was really fun. Thanks, Jordan.
Jordan Wilson [00:30:55]:
Alright. And as a reminder, everyone, we covered a lot. So if you haven't already, please make sure to go to your everydayai.com. Sign up for the free daily newsletter. But hey, as you're there, go go check out our episodes page. Go go interact with, you know, my AI avatar. Let me know what you think. Also, thank you to Hour One for sponsoring the Everyday AI, podcast and the show.
Jordan Wilson [00:31:19]:
So make sure if you haven't checked them out already, I mean, we already covered just so many great use cases on how you can actually use these AI avatars like I did to grow your business. So thank you for joining us. Please come back, join us tomorrow and everyday for more everyday AI. Thanks y'all.