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Enterprise AI ROI: Why 74% of Companies Are Realizing Tangible Value From Generative AI
The conversation around enterprise AI often seems split between stories of unprecedented growth and dire warnings of imminent failure. In reality, recent data paints a much clearer — and actionable — picture for business leaders seeking practical answers. Drawing directly from a rigorous three-year study of 800 U.S. enterprise decision makers, here are the key insights that set apart winners from laggards in the race for AI ROI.
AI Return on Investment: The Wharton Study’s Definitive Insights
Unlike viral studies with questionable methodologies, the Wharton Human AI Research report analyzed implementation and outcomes of generative AI across organizations with over 1,000 employees and $50M+ in revenue. Findings reveal that 74% of enterprises surveyed already report a positive return on generative AI investments — specifically in large language model applications. In sectors like tech and banking/finance, ROI figures soar as high as 88% and 83% respectively. Usage rates have skyrocketed, with 82% of leaders now relying on generative AI weekly, and nearly half using it daily.
Measuring AI Success: Formal Metrics Drive Business Impact
Success is consistently tied to structured measurement. 72% of organizations formally track generative AI’s impact using concrete, business-linked metrics. This discipline separates genuine ROI from anecdotal productivity claims. The study signals that without clear measurement, value attribution remains murky — especially as companies struggle to distinguish between superficial boosts and sustainable gains.
Productivity Gains: The Unsexy Tasks Powering Enterprise AI ROI
The highest returns aren’t coming from headline-grabbing moonshot projects. Instead, “boring” productivity wins — such as data analysis, process summarization, legal contract review, and HR recruitment — deliver the bulk of ROI. Specialized applications of AI for labor-intensive but routine tasks scored highest in tangible time savings and accuracy improvements.
Conversely, more speculative deployments, such as deploying multiple AI agents without proper workforce training, showed limited ROI with index scores lagging far behind the back-office automation efforts.
Training Crisis: The Bottleneck to Scalable AI Value
A sharp paradox emerged: while nearly half of leaders cite the recruitment of advanced AI talent as their top challenge, internal training investment has declined by eight points, and confidence in training effectiveness dropped 14 points. Too many organizations have rushed to implement AI tools without equipping staff to use them effectively, assuming ease of adoption. The ongoing underskilling threatens even well-funded enterprises; those failing to invest in robust, hands-on training risk losing momentum to better-prepared competitors.
Culture & Execution: Bridging the AI Perception Gap
A critical culture gap persists. The optimism surrounding AI is strongest in the C-suite and VP ranks, where 56% anticipate positive impact, compared to only 28% of frontline managers. This disconnect reflects stalled adoption, friction, and declining morale at the operational level — where implementation must actually happen. Organizations that view AI rollout strictly as a technical upgrade, instead of a people management challenge, see lagging results and failed projects.
Preserving Human Expertise: Addressing the Skills Paradox
AI is advancing so rapidly that it threatens the traditional “ladder” of skill growth within organizations. 43% of survey respondents fear “skill atrophy,” as AI automates baseline and junior-level tasks critical for employee development. While 89% agree that AI augments skills, unchecked reliance may erode essential human capabilities. Enterprises must now balance leveraging AI for immediate gains with ongoing development of expert-level human skills to ensure long-term competitiveness.
Action Plan: Five Steps for Sustainable Enterprise AI ROI
The Wharton study highlights a practical playbook for companies seeking lasting value from generative AI:
Mandate Formal ROI Metrics: Eliminate vague goals and consistently measure business-linked outcomes.
Prioritize High-Value, Routine Tasks: Focus investments on proven areas such as back-office automation rather than speculative moonshots.
Solve the People Problem First: Invest in ongoing, practical workforce training before scaling adoption.
Bridge Hierarchical Divides: Align strategic optimism in leadership with operational realities among managers and staff.
Preserve and Rebuild Human Expertise: Encourage skill development alongside AI deployment to avoid long-term talent erosion.
Conclusion: Why Execution, Not Hype, Differentiates the AI Winners
Technology alone isn’t the answer. The real differentiator is how organizations manage change, train their people, and tightly measure the impact of AI. Those investing in the “human transformation” side of the equation — with clear ROI metrics, practical education, and cultural alignment — are already separating themselves from the pack.
By 2026, Wharton predicts, the gap will be permanent: the companies with actionable, measured ROI from generative AI will leave the rest behind. For business owners and decision makers, now is the time to shift strategy from chasing the latest AI trend to building measured, people-centric foundations for long-term success.
Topics Covered in This Episode:
- Wharton Three-Year GenAI ROI Study
- 74% Enterprises Achieve GenAI ROI
- Enterprise AI Success vs. Failure Narrative
- MIT Viral Study Debunked (95% Failure)
- Productive AI Focus: Boring Tasks Win
- Enterprise AI Training Crisis Analysis
- Executive vs. Manager AI Optimism Gap
- Skills Paradox: AI Use vs. Atrophy
Keywords:
AI ROI, enterprise AI success, generative AI, return on investment, Wharton study, 74% of enterprises, AI failure narrative, viral MIT study, 95% AI pilots fail, enterprise transformation, productivity gains, large language models, AI agents, back office automation, executive alignment, moonshot AI projects, specialized killer apps, legal contract review, HR recruitment, agentic AI, algorithmic trading, DeepSeek saga, OpenAI business customers, Nvidia valuation, technology adoption, formal ROI metrics, business linked metrics, top down AI implementation, training crisis, investing in people over technology, human potential, skills paradox, skill atrophy, people management issue, perception gap, VP optimism, manager skepticism, culture divide, organizational change, AI native organization, reverse engineering workflows, measuring boring tasks, bridging friction, unlearning and rebuilding, upskilling with AI, reskilling with AI, human in the loop, expert driven loops, career path redesign, recruiting advanced AI talent, legacy IT cuts, internal R&D budgets, measuring tech sector AI impact, public company AI adoption, AI implementation challenges, competitive leapfrogging
Podcast Transcript
Is it AI failure or AI success? I mean, yesterday, OpenAI announced it has 1,000,000 business customers, making it the fastest growing enterprise platform in history. Also this week, AI bedrock Nvidia became the first company ever to be valued at 5,000,000,000,000. But, but a few months ago, a viral MIT study claimed ninety five percent of all AI pilots are complete failures. And this week, a famous investor predicted that the AI world would bust, which sent global stocks tanking due to AI fears. So enterprises are left scratching their collective heads because both of these things can't be true. So which is it is enterprise AI, a massive success or a catastrophic failure waiting to bust? Well, a new three year AI study out of Wharton looked at 800 companies, and it just gave us the definitive answer. And it reveals a truth almost no one is talking about, and that's exactly what we're gonna be talking about today on Everyday AI. What's going on y'all? Welcome.
Jordan Wilson [00:01:27]:
If you're new here, we do this every single day. Everyday AI is an unedited, unscripted, live stream, podcast, and a free daily newsletter helping everyday business leaders like you and me make sense of all this AI, this dichotomy, all these, studies and stats pulling us in different directions, and it helps us grow our companies and our careers. So if that's what you're trying to do, it starts here with the unedited, unscripted livestream podcast. But to to take it to the next level, go to our website, youreverydayai.com. There, make sure to sign up for the free daily newsletter. We're gonna be recapping the highlights from today's podcast as well as all of the other AI news that you need to get ahead. But let's just get straight to the good stuff. New Wharton study showed that 74% of enterprises are getting a real return on AI when it comes to generative AI.
Jordan Wilson [00:02:17]:
So on today's show, we're gonna spill the brutal honest truth about how those 74% of winners are getting a real ROI. We're gonna explore the massive disconnect between the AI failure narrative and the AI boom narrative, and we're gonna go deep, on that new three year Wharton study of 800 liters that cuts through the noise. So, yeah, we shared about this in our newsletter right when it came out last week, but you need to go read it if you haven't already. If you're listening to the podcast, feel free. Put me on pause. Come back. It takes, I don't know, maybe an hour to read. It's not too long.
Jordan Wilson [00:02:54]:
But, this is the the name of the report is accountable acceleration, gen AI fast tracks into the enterprise year three full reports. This is from the, Wharton Human AI Research, and this is the third year that they've done this. So it is a three year tracking study, and that is important. Alright? And it is up 800 enterprise decision makers, and it reveals that 74% of those 800 enterprise decision makers have reported a positive ROI on GenAI. Alright. So I think we can put that piece to truth. Is there an ROI on GenAI? I think this is probably, at least a top five, top 10 study, of the last couple of years. Maybe one of the top studies of 2025 that definitively answers that question.
Jordan Wilson [00:03:41]:
Yes. Enterprise decision makers at a whole are seeing an overwhelmingly positive return on investment on generative AI, but there's a gap between the headlines and the on the ground reality that has never been wider. All right. And we're going to explore that, as we get into the details of this study, but why is it even a debate? Right? Why are we having a conversation on, is there an ROI on generative AI? I mean, you've used it, right? Like if you know what you're doing, right, if you're using the right model, the right mode, basic prompt engineering techniques, Right? You've seen large language models with, you know, 99.5% accuracy do the jobs that we humans do, but, like, 10 times faster. Right? And around the clock and without coffee breaks. So why is there still this this ongoing tug of war on is AI worth it or not? Well, I think there's money to be made. That's why. And the this failure narrative really took off with this MIT's, viral study, back in the, in the late summer that claimed ninety five percent of enterprise AI pilots fail.
Jordan Wilson [00:05:01]:
We're gonna pick that one apart a little bit more. So that's kind of the failure narrative, and then we have the success narrative that we just talked about. OpenAI just announced 1,000,000 business customers, which is a mind boggling, amount of business customers in an AI platform. And then we have this new narrative, the skeptic narrative. So, from the big short fame, Michael Burry is betting more than a billion dollars. Right? Putting up the cash, putting the money where his mouth is, that AI stocks are massively overvalued and betting against AI stalwarts like NVIDIA. So those are right. Michael Burry's well respected, investor.
Jordan Wilson [00:05:44]:
MIT is a well respected organization. So why the divide? Well, there's money to be made on the other side, even on the, on the, the, the big short side, right? After that story came out, a lot of these stocks went down two to 3%, which is a ton. And if you're putting money on it, right, there's money to be made there just by, you you know, causing a media firestorm. The same thing with the deep seek saga that wasn't, that was a big fluke, back in January. Right? The, the market cap of the top six, US companies, all AI companies, took a multi trillion dollar, valuation hit over the course of a couple of days. Just so happens, the, parent company of DeepSeek, specializes in algo, algorithmic trading, in kind of shorting stocks. So there's money to be made by being a skeptic. And even on the MIT side, I'm going to get to that in a couple of minutes, but we have to get down to this Wharton study.
Jordan Wilson [00:06:53]:
And yes, it's gotten to the point now where these majority of studies you have to ask who commissioned them, who worked on them and what is their methodology, right? Another one that's been making the rounds recently. Maybe I'll have to do a hot take Tuesday on this one from, Menlo ventures, right. Very well respected, venture, organization, but they did yeah. Everyone's you know, their their big finding, you know, was based on talking to a couple dozen people, and it showed anthropic skyrocketing, OpenAI dropping, and, oh, yeah. Menlo also has, I think, a $100,000,000 venture with Anthropic. So, yeah, it's gonna show that. But you have to always look at a study's methodology. And this Wharton study did it the right way.
Jordan Wilson [00:07:39]:
Right? It's a three year tracking study of 800 US senior leaders. So it's not a one time poll. And this is from companies that have at least 1,000 employees and $50,000,000 in revenue, and the work was conducted by Wharton Human AI Research and GBK Collective in July. But the top finding and what's grabbing headlines in all the right ways is that 74% of enterprises in this study are already reporting a positive ROI from generative AI. So from the use of large language models in their organization. And the other big one is usage has gone mainstream. 82% of leaders use it weekly and 46% use it daily. Right? And those numbers have more than tripled since the first year of the study.
Jordan Wilson [00:08:27]:
Right? So first year of the study. Are you still running in circles trying to figure out how to actually grow your business with AI? Maybe your company has been tinkering with large language models for a year or more, but can't really get traction to find ROI on Gen AI. Hey. This is Jordan Wilson, host of this very podcast. Companies like Adobe, Microsoft, and NVIDIA have partnered with us because they trust our expertise in educating the masses around generative AI to get ahead. And some of the most innovative companies in the country hire us to help with their AI strategy and to train hundreds of their employees on how to use GenAI. So whether you're looking for chat g p t training for thousands or just need help building your front end AI strategy, you can partner with us too, just like some of the biggest companies in the world do. Go to your everydayai.com/partner to get in contact with our team, or you can just click on the partner section of our website.
Jordan Wilson [00:09:27]:
We'll help you stop running in those AI circles and help get your team ahead and build a straight path to ROI on GenAI. Couple business leaders had their toes on it. Now 82% of those surveyed are using it weekly. And here's the interesting part. 72% of companies say they now formally measure generative AI's return on investment, which I found it actually a fairly high number. If I'm being honest, I thought these 76% was low, but I guess that makes sense. If 72% of companies can only formally measure it and 76% say they do find a positive ROI. Right? There's maybe a slight disconnect there.
Jordan Wilson [00:10:11]:
But I was actually shocked that I think 76% or sorry, 74% getting the positive ROI is a little low. And the 72% measuring, I thought it was actually high. Right. Maybe they're just, fibbing a little bit, but it's actually higher than that. When you start breaking it down by sectors, right? In tech, 88% saw a positive ROI in banking finance, 83%, right? Slower sectors like retail lag behind and I think brought the overall average down quite a bit, obviously. But there's a big perception gap. And we're going to get into that a little bit later when you talk about the C suite MVPs versus mid managers. Now let's get into it.
Jordan Wilson [00:11:00]:
Right? It's not Tuesday, but I might have a hot take in the tank, a hot take in the tank. That's hard to say, when the second coffee hasn't hit. You might be thinking 74% found return on investment. That seems to conflict with a study that grabbed way more headlights. And this is one of the reasons y'all why I'm doing a dedicated episode on a study that you probably didn't see here or read about aside from our newsletter, because almost everyone saw that MIT study. Right? And study is in quotes, right? That 95% of AI pilots fail ninety five percent. So how do those jive? Well, let's quickly debunk that. It was, hot garbage.
Jordan Wilson [00:11:56]:
So the ninety five percent failure stat from the MIT study went crazy viral. As a former journalist, if it bleeds, it leads. Right? MIT knew what they were doing. They were ultimately selling something, and they knew that that was gonna grab a lot of headlines. And a lot of this journalist fault. They didn't read anything. They didn't. Because if you read anything, if you have one, one hundredth of a brain, you know this wasn't a real study.
Jordan Wilson [00:12:19]:
So this claim was based on just 52 interviews. 52 interviews with authors calling it only directionally accurate. So that essentially, whoever was interviewing decided if it was accurate or not with 52 interviews, which I could do a more well rounded and scientifically, sound study, more sound study in ten minutes, literally. Right? Could send it out to our everyday AI, email newsletter audience, a real study, a real survey, and get something better than this. But it hey. You get a stamp from MIT, and MIT selling something, obviously, at the end. And the media just copied that big headline, without reading the fine print and the actual explanation and then panic outpaced the truth. And the truth was, well, the study's fatal flaw.
Jordan Wilson [00:13:08]:
It called it called any AI pilots failures if they showed no profit literally on p and l. No profit in just six months, which is no one measures any kind of pilots like that, let alone AI pilots that no one understands. And this ignores the real timeline, which is usually eighteen months to three years, and that is exactly what the Wharton study tracks. That's what enterprise transformation that's the road of travels. But, obviously, the MIT report had a hidden agenda. Right? Essentially, they said, oh, well, all these AI pilots are failing, and you'd actually need agentic AI. And, hey. MIT has that covered.
Jordan Wilson [00:13:51]:
Right? And so here, get get this membership, right to our to our, agentic AI offering here at MIT. So, yeah, it was a bad marketing study. It's enough on that. You can go. If you want more on that, go listen to episode six zero six inside MIT's Viral AI study. The reason why 95% of AI pilots do not fail. All right. So got that hot take out.
Jordan Wilson [00:14:17]:
So a little bit more about how this study actually has unfolded over the years and what they've found. So essentially they've labeled it, exploration 2023, 2024 was experimentation. In 2025, it's accountable acceleration. So like I said, in 2023, they found that only 30 it was only 30% usage. Right? Now in the 80%. And it's in back then, it said that leaders were fascinated but cautious and wondering if AI worked. Last year in 2024, they found a 72% usage. Spending was up a 130%, and they're asking where's the value or where's the ROI.
Jordan Wilson [00:14:56]:
Right? And then this year, they found it because they found 74%, reported ROI, 82% usage. And then they're asking, well, how can we scale what works? Spending is increasing. And here is the AI return on investment, true that no one talks about. Alright? Boring productivity gains are what wins. That is where you get return on investment. Alright? And I actually have a great, if I'm being honest, I've done this podcast six fifty plus times. I say probably one of my top five podcasts. I'm going to tell you at the end, that really breaks down this ROI myth in the steps that your organization needs to take.
Jordan Wilson [00:15:43]:
So make make sure to stick around to the end, and I'm gonna tell you which episode to listen to. But the Wharton study found that boring productivity wins that creates ROI on AI and moonshots fail. So it said that boring tasks like data analysis and summarization scored the highest. Essentially, they created this index, you know, looking at different skill types or different types of work, to simplify it. Right? And then they gave it a score. And the boring tasks, obviously had extremely high, productivity gains or time savings, which obviously leads to ROI. But the specialized killer apps showed huge value. So this is, numbers above a 100.
Jordan Wilson [00:16:28]:
So, you know, such as legal contract review and HR recruitment. But then there were certain AI tasks that didn't do too well and didn't have great ROI index scores, such as 58% for deploying AI agents. So, yeah, if you're shooting for the moon and if you're not, you're right and you're trying to deploy, you know, 50 AI agents, yet no one at your organization has been trained on LLM one zero one. Yeah. That's gonna fail. Moonshots are gonna fail, especially when ongoing training and development is plaguing the everyday enterprise. So here's kind of the, the gist of the Wharton findings. Well, money follows proof, not hype because they S they showed that 88 of leaders expect budget increases in the next twelve months.
Jordan Wilson [00:17:28]:
That to me comes as no surprise. Actually I would have expected low nineties on that. That's what a lot of other studies show. But it's working right. ROI is happening when you look at spending. And when you look at, unfortunately, hiring is going down across the board, not in every single, use case in this study. I can't write, this study is actually super in-depth. It is really good.
Jordan Wilson [00:17:54]:
Like I said, you need to go read it for yourself. It's, it's very visual, so it's longer, but it's visual. It's quick. It's a quick read, but they did see that critically 11% of organizations are now cutting legacy IT and HR programs to fund AI. Right? So, cutting from IT and HR, especially now, looking at today's business landscape, right, when a lot of companies are going through, turn a high rate of turnover, right, even when you talk about remote and hybrid work and, how that increases the need for solid IT departments, They're cutting IT and HR in investing in AI, but 30% of tech budgets are for internal r and d. Essentially, just trying to build proprietary moats that rivals can't copy, but it's not going to work. And here's why, because the data also shows that there is a enormous training crisis, which, oh, weird. I've been screaming about this from day one, quite literally screaming about this three years ago.
Jordan Wilson [00:19:11]:
That organizations would gladly, right, back in, early twenty twenty three, we're spending millions of dollars to try and fine tune, you know, GPT 3.5, but they wouldn't even, tell anyone how to use it. Right? And everyone thinks it's Google. Right? So you have, literally talked to so many companies back in, you know, early twenty twenty three spending $6.07, multiple 7 figures trying to fine tune, these these earlier models, you know, for tens of thousands of employees to use, yet they didn't provide any training. It's assumed everyone knows how to use these things. Right? And now when you stack on the agentic scaffolding and all of the tool use that these models have, and now the fact that these models are agentic by nature, right? And they're, models that can think and plan ahead. They, they reason. Right? There is a training crisis because investment in training actually dropped by eight points, which is not a good sign. Right? And leader confidence in that exact training also collapsed by 14 points.
Jordan Wilson [00:20:20]:
Essentially, AI developments are happening too quickly, and companies are too eager to spend money on the latest technology and spend time, you know, trying to implement it, but not actually training. So the more technology advances, Right? When you think of the first version of chat GPT or you think of, you know, GPT, 3.5. Right? Think of, or, you know, even before that or, you you know, early twenty twenty two, 2023 models. It was a simpler time. Right? And in theory, even though the, the technology was extremely groundbreaking in the, in the first couple of quarters, it was technically way easier for people to use. Because like I said, your enterprise data for the most part, wasn't connected. Obviously hallucinations were way higher and way more prevalent. So maybe it was a little more dangerous to use, but it was easier to use now, Right? When everything's agentic by default, tool use by default, your company's data in by default.
Jordan Wilson [00:21:26]:
Now it's harder and you know, now you have all these different modes and models. Right? But 49% in the Wharton study site recruiting advanced AI talent as their single biggest challenge, yet they aren't even training internally. Right? Talk about a paradox. You know, almost half of everyone says, yeah, we can't recruit anyone good at AI. Oh, yeah. But we're not training anyone. Right. We're not trying to learn.
Jordan Wilson [00:21:50]:
Right. Call us. That's what we do. Right. Get you get you. Like, I always tell people. Right. And I'm not, I'm not trying to say this in a like, oh, you need to hire, you know, hire us to train your company.
Jordan Wilson [00:22:01]:
It's what we do, but your team needs a bunch of me's. That's what they need. I like first thing when people hire, like hire me, I say, Hey, you need to find your people who are like me every single day. You need a team of people, especially enterprise organizations, those with, you know, thousands of employees. You need a team of people. All they do is they keep up with the latest AI technology, whatever you're playing with, right? Whatever you're using in production, need to have people, constantly, receiving, collecting feedback, from your frontline users. You need to have people testing fallback models. What happens if the next model comes out? Right.
Jordan Wilson [00:22:41]:
And let's just say you're using Chad GPT enterprise. Right? And, g b d six comes out and it stinks, and all your workflows are broken. Right? You need to be, having fallback, kind of AI operating systems in place. You need to be training people around the clock. Because if you're not one of your competitors is, and they're going to be the ones that are definitely going to leapfrog you. And the Wharton study actually says when more on that in a second, because there's actually another problem, which is maybe a little scarier. When we talk about, human potential. Well, that in a second.
Jordan Wilson [00:23:19]:
This is more on the, the hierarchy, kind of the perception gap that paralyzes action. So the study found a massive disconnect, said that 56% of VPs are highly optimistic about adoption, but only 28% of managers, half the percentage. The people that are actually using this on the front lines share that optimism. So there is friction, and friction kills momentum. And, again, literally had a whole episode dedicated on this back in 2023. Y'all, here we are almost in 2026. Hate to sound like a broken record. It's this is gonna continue that gap.
Jordan Wilson [00:24:00]:
This perception gap is going to continue to widen because so few organizations are taking AI implementation as a people management issue. Everyone's looking at it as a technical implementation. It is a people management, implementation. The reason why there's the gap, right? Because your VPs, your C suites, especially for public organizations, they see AI capabilities when they get their hands on it and experience it themselves. They think shareholder, they think boardroom, they think profit. That's why they're optimistic. Mid managers don't. They think this is my job.
Jordan Wilson [00:24:47]:
This is job security. This is my role. This will make me redundant. Right? Top down AI implementation is gonna fail every time. And the Wharton study shows this, that there is just friction and that friction is killing momentum. And maybe what's ultimately more troublesome is this skills paradox because this study found that 89% agree that AI enhances skills, right? It's going to make you better at whatever you do. So whether you're in, data finance, creative writing, advertising, a STEM related field research, it doesn't matter. AI, if you use it correctly, if you understand the technology, it's going to make you better.
Jordan Wilson [00:25:39]:
But forty three percent of people simultaneously fee fear skill atrophy. Right? So this kind of creates this vanishing ladder as AI automates the very skills baseline, sometimes junior level tasks needed for training and needed for individuals to practice their craft. And that brings up a new and tricky core challenge. Gaining productivity today by augmenting your skills with AI or augmenting your workflow with AI without sacrificing the human capability needed for tomorrow. I've talked about this at length. Sometimes the more you use AI, the dumber you might feel. Right? And especially if you are really good at AI, that's why I sometimes have to take a step back. Right? That's why sometimes I literally open up a blank Word document and I type.
Jordan Wilson [00:26:39]:
Right? Yeah. Cause I I'm in, you know, using different large language models. I use them all all day, you know, eight to most days, six six to ten hours. Right? Sometimes I need to step away and use my brain without AI. I need to write down some strategies. I need to do some creative writing, some brainstorming, some problem solving on paper. If you're not finding that balance or your team or your organization, if you become over reliant, you're going to run into what the Wharton study found is this skill paradox. And what this all has led to is two different types of companies are merging.
Jordan Wilson [00:27:27]:
People are looking at it. That rhetorical question I started the show with is AI a failure or is AI a success? Well, you have your winners. They have clear metrics when it comes to ROI. They focus on back office automation, the boring stuff, and they have strong executive alignment. They're training their teams. They're not going top down implementation. The losers, they're chasing shiny AI objects. Every day, something new.
Jordan Wilson [00:27:57]:
New model, new goal, new priorities. They chase sexy, sexy moonshot projects, right? Trying different AI agents every single day. And all they're trying to do is chasing efficiency, chasing productivity at all costs, chasing shareholder value, chasing stock price. And that is going to create that cultural resistance. And the divide isn't about technology. It's about culture, execution, and people. And Wharton, the study said this, said 2026 is when the winners will permanently separate themselves. So in the case where the MIT study measured six month, movement on a profit loss statement, the three year study from Wharton showed a productivity transformation, and the data is clear.
Jordan Wilson [00:29:00]:
74% figured out what works while everyone else is debating what's real, what's fake. So those companies that have had clear data and they've been able to measure different tasks, different projects, different workflows, pre AI and with augmented AI, they've already got it figured out. So the question that you have to ask is how far ahead are that 74% gonna get in? Are you truly part of that 74%? Has your company actually found positive ROI on generative AI? And is it enough And and are you radically transforming the way that your organization does day to day work? Because let me tell you this. Let me drop, one of my little buzzwords and phrases, that I hate. I've I've rewritten it. Right? If your organization is talking about upskilling with AI and reskilling with AI, or if you talk about, you know, someone using AI won't take your job. Right? Or AI won't take your job. Somebody using AI will take your job.
Jordan Wilson [00:30:09]:
Right? It's all wrong. All that is wrong. Upskilling with AI, reskilling with AI, you're gonna fail. That assumes you are going through similar steps and just sprinkling in AI when it seems convenient or when something can do it faster. That's not becoming an AI native or an AI first organization. What's my word. Y'all If you've listened to the show, you know, you have to unlearn, you don't upskill or reskill you unlearn and rebuild as an AI native first organization, but it starts with ROI. It starts with reverse engineering your day to day tasks, your day to day workflows, your same SOPs that you've been running, your blueprint you've been running for five, ten, fifteen, twenty years that's been successful.
Jordan Wilson [00:30:58]:
You gotta be ready to rip it up because if you are not truly part of that 74% that has actually found return on generative AI ROI Wharton says, and I agree, You're going to get lapped. If you are just doing, table dressing AI, right? And you're like, oh yeah, we gave everyone licenses and yeah, you know, we're writing emails way faster. Here's some fake productivity claims. You're going to get crushed. So here's our take on the study. You need to be investing in people over technology, right? The winners of the next decade. Won't be the ones with the best tech or using the best best models. It's going to be a moot point.
Jordan Wilson [00:31:43]:
Right? What model, what tech? It's all going to be good. It's all going to be fractional of a percentage better or worse. What will be completely different is the amount of human transformation that you pour into your company. Those are gonna be the ones who are gonna solve the people problem the fastest. So it's a race to manage change, build new skills, and redesign career paths and redesign your team's literal roles for an AI first era. So here's kind of, my takeaway from the five step playbook of reading this Wharton study in looking at those companies that found ROI versus those that didn't or those that found higher in different sectors, etcetera. Like I said, the study is very granular. I'm trying to keep it high level, but here it is.
Jordan Wilson [00:32:35]:
Five things. Number one, you need to mandate formal ROI metrics. Get rid of vague goals. Right? The study shows that seventy two percent of winners formally measure Gen AI's impact with structured business linked metrics. Two, need to prioritize those boring wins. Forget about the moon shots. Focus on productivity. Focus on measuring those boring tasks.
Jordan Wilson [00:32:57]:
Number three, solve the people problem first. Don't buy the tech. Don't just give everyone, oh, here's Chad GPT enterprise license. Go. You need to train. You need to fix the training cost. The you need to fix the training crisis because the longer it goes unaddressed, the wider that gap is going to be. And you're actually just hurting yourself.
Jordan Wilson [00:33:18]:
You might be better off if you didn't even try to implement AI in the first place. Then if you're trying to throw it out throughout your entire organization, mandate its use and not actually train and teach people. Four, you need to bridge the perception gap. You have to align the optimistic c suite, VPs with those people who are actually doing the work. You have to have those courageous conversations about, hey, what happens when AI works? And then five last but not least, you have to fix the vanishing ladder. Human minds and human potential can actually be fragile. And I think right. People always think that I'm just like pro AI everything.
Jordan Wilson [00:34:02]:
I'm not. Sometimes you gotta turn the AI off. Right. And you need to practice and refine and sharpen those skills that humans are still gonna need. No one, no one knows what human skills are still going to be, important in five years. Right? When presumably, you know, we're all just orchestrating agents, but I assume we're still gonna have to be able to use our brain. We're still gonna have to have a certain level of taste, in our domain. We're gonna have to still be able to use our brains.
Jordan Wilson [00:34:36]:
Right? And we need to fix that problem. We can't just, kick everything and automate everything with AI. Right. And just be a passive human in the loop. I hate human in the loop. We need to have expert driven loops. Those are proactive. Those are ones where you're using your brain.
Jordan Wilson [00:34:52]:
Human in the loop implies that a lazy human is going to check an AI's work. You have to fix that. All right. And Hey, if you're feeling maybe inspired or you want to learn a little more, make sure go check out episode six twenty eight, Because, yeah, we go over what's the best LLM for your team, but the real gem, and I'll probably just create a dedicated episode on this sometime soon, the seven steps to evaluate and create ROI for AI. So, not trying to brag, but I'm pretty sure our list, we covered a lot of stuff that Wharton found in their three year study, and I think some things that are actually better and a little more refined. So make sure you go check that out. But that is a wrap. So let me just say this.
Jordan Wilson [00:35:39]:
If you're still scratching your head and wondering is AI a failure or is AI a success? It's a rhetorical question. The question's been answered. The question has been answered by any large scale enterprise study with solid methodology, right? That is put together in a way that any large scale study should be. You can't deny the impact both today, tomorrow, and next quarter, next year that AI will have. So ignore the pundits, ignore the, the marketing and advertising that's dressed up as studies to dissuade you, from following what you know to be true. Generative AI, if you invest in the people, invest in learning, it is a transformational technology that we've never seen ever. Right? There's a reason why the CEOs of all the big companies say it's as big as fire or electricity. It is absolutely transformational.
Jordan Wilson [00:36:44]:
So we laid out how to get an ROI. So no more scratching your head. It's time to roll up your sleeves and get to work. And how do you do that? Well, you keep tuning in. So thank you for tuning in today. If you haven't already, if this was helpful, actually, please repost this on LinkedIn. So if you're listening on the podcast, thank you as always. Please, if you're still listening at this point, do me a big favor.
Jordan Wilson [00:37:07]:
Click that follow button. Subscribe to the show on, Apple Podcasts or on Spotify. If you're listening to this live on LinkedIn, click that repost button. Share this with your network. I wanna keep this thing, always free, unbiased, and to help everyone, but I can only do that if you do those things. If you subscribe to the show, if you share this with others, repost this on the social, on the socials, and then you gotta go to our website, youreverydayai.com. We're gonna be sharing, the word and study, obviously, in today's newsletter as well as throwing a ton of more information that we couldn't get to that I think is gonna be really helpful. So thank you for tuning in.
Jordan Wilson [00:37:45]:
Hope to see you back tomorrow and every day for more everyday AI. Thanks, y'all.
