Ep 63: Apple GPT – Is Apple coming for ChatGPT?


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AI technology has witnessed remarkable advancements in recent years, revolutionizing the way we interact with machines and automating various tasks. Now, with Apple's foray into developing its own ChatGPT (Generative Pre-trained Transformer) system, we are on the brink of a new era in AI-assisted conversations. In this article, we will delve into the implications of Apple's entry into this domain and what it means for businesses seeking to leverage AI technology for enhanced customer experiences.

Apple's Ambitious Venture:

Apple's decision to build its own ChatGPT system reflects the company's commitment to staying at the forefront of technological innovation. By developing their own AI-powered conversational interface, Apple aims to provide users with more seamless and personalized interactions within its suite of products and services.

The Promise of Apple's GPT System:

Experts in the field predict that Apple's GPT system will be a game-changer, offering businesses new avenues to engage and connect with customers. With enhanced language understanding capabilities, Apple's GPT system can interpret customer queries more accurately and provide insightful responses, leading to a more satisfying user experience. This can greatly benefit businesses, especially those in sectors such as e-commerce, customer support, and content delivery, where human-like conversational interactions are essential.

US Agreement with AI Companies Promotes Responsible AI Practices:

Apple's endeavor coincides with a voluntary agreement spearheaded by major AI tech companies and the government. This agreement outlines principles aimed at ensuring transparency, reducing biases, safeguarding privacy, and employing third-party testing to build trust in AI systems. By adhering to these principles, companies like Apple aim to foster responsible AI practices and cultivate ethical AI development.

Questions and Open-Ended Concerns:

While the voluntary agreement signifies a step in the right direction, some industry observers have expressed concerns and open-ended questions about self-regulation by big tech companies. Is self-regulation enough to address the potential risks and biases associated with AI technology? How can we ensure that companies employ fair and unbiased algorithms? Exploring these questions further will be crucial to creating a responsible AI ecosystem that benefits everyone.


As Apple develops its own ChatGPT system, businesses can anticipate new opportunities and possibilities for enhanced customer experiences. With Apple's commitment to delivering cutting-edge AI technology, we can expect smoother and more intuitive conversational interfaces that engage users in unprecedented ways. Nevertheless, responsible AI practices must remain a priority, and ongoing discussions and collaborations between industry leaders, regulatory bodies, and society at large will be crucial to ensure the ethical application of AI technology.

Topics Covered

1. Introduction: Apple's Entry into the ChatGPT Market
- Apple's plans to build its own ChatGPT system
- Speculation on the potential success of Apple's GPT system

2. Voluntary Agreement Between Major AI Tech Companies and the Government
- Details of the agreement
- Areas of focus: transparency, content watermarking, bias and discrimination, privacy, third-party testing

3. Concerns and Open-ended Questions about the Agreement
- Speaker's reservations about self-regulation by big tech companies
- Questioning the effectiveness and potential loopholes of the agreement

Podcast Transcript

Jordan Wilson [00:00:17]:

Apple is building its own ChatGPT rival. That's right. Last but not least to the party, app Pole has built its own GPT system. We're going to talk about what that means, and I'm going to give you 2 billion reasons why it'll probably be more successful than you think. So thank you for joining me. My name is Jordan Wilson. I'm the host of Everyday AI. This is your live Daily Livestream podcast, free daily newsletter helping everyday people like you and me keep up with what's going on in the world of artificial intelligence because there's a lot and how you can actually understand it, right? That's the most important thing.

Jordan Wilson [00:01:00]:

That's what we're here trying to do. So if you are joining us live, please drop a comment, let me know what you think about Apple's new GPT. But even more importantly than that, we got some breaking news, right? So we always start the show with news, giving you the top three, four headlines that are going to affect you. But we're going to do something else today. We're actually going to talk about one big news piece. So let's talk about that right now.

Breaking News: AI companies and US government reach agreement - breakdown and discussion

Jordan Wilson [00:01:34]:

And yes. Good morning, Dr. Harvey Castro. Thank you for joining us. So, yeah, before we talk about Apple GPT, because I have a lot of thoughts on that, there are some literal late breaking news. When I went to bed, this wasn't a thing. I woke up and it happened about an hour ago. But there has been some initial agreements between the major AI tech companies in the US. And the government. So let's talk about what that means.

Jordan Wilson [00:02:11]:

Thank you for joining us, Nadia. Hello from Ann Arbor. As a reminder, if you're joining the live stream, let's talk together. Leave me a comment. But if you are listening on the podcast, click in the show notes. You can get a link to go check out more of the episode, but also a link to join us in the future here live on the show. All right, yes, good morning to Rastafa as well. So let's actually talk about this breaking news.

Jordan Wilson [00:02:37]:

Don't worry, we're going to get back to Apple GPT because I think that's important. But this was just released, so here's what this new voluntary agreement is and what it means. So as a reminder, as of at least now, this is just a voluntary agreement between the White House. So President Biden is supposed to be meeting today is Friday, so he's supposed to be meeting with leaders of seven big companies. So the CEOs or presidents of these companies, google, Microsoft, Meta, Amazon, OpenAI, Anthropic, and Inflection. So those are all it's kind of know Apple's not on that list. So what's the difference between all of these companies? And Apple. Well, all of these companies right now, the seven that I just named, google, Microsoft, Meta, Amazon, OpenAI, Anthropic, and Inflection, they all have, I believe, except Amazon, now that I'm looking at this.

Jordan Wilson [00:03:43]:

But the other six all have publicly available AI chat. So you have your Bard, your Bing chat. Facebook just released their Llama Two, which is going to be kind of their kind of, quote unquote answer to OpenAI. And then you have OpenAI enthropic cloud in inflection Pi, which we talked about a little on the show yesterday. So what does this mean? And let me know what you guys think of this breaking news of AI companies and the government reaching a tentative agreement. A couple more details on this. Right? So what is the agreement? Number one, like I said, it's voluntary. It's going to be kind of released today.

Jordan Wilson [00:04:24]:

This is just breaking on a couple of news sites. But here is the information that we have so far on what this voluntary agreement is, what it means, and also how it's going to affect all of us. So the lead thing is it's based in transparency. So they want all of these companies to be more transparent with the data. They want them to be more transparent with the government and more transparent with you and me to say, hey, here's where we're getting the data, here's how we're using it when you tell us something, all of those things. Yes, and I agree, Nadia, with your comment. Llama Two, having an open license is a big move for Meta. Absolutely, we talked about that on the show.

Jordan Wilson [00:05:06]:

Yes, Meta is releasing in partnership with Microsoft Llama Two. So kind of their version of GPTs, open source, extremely important. So let's get back to this new agreement between big tech and the government. So transparency with the data, how it's being used, all of that also to denote when content is generated through a watermark. That piece is interesting. So it's obviously easier said than done with images. Right? And Google has talked about that in their Bar chat, but there aren't details on this yet. But I don't see how content will be watermarked.

Jordan Wilson [00:05:48]:

Written content will be watermarked, right? So maybe it'll spit it out as part of the response or as part of the output, like, hey, this was generated with AI, but I'm guessing content creators or anyone else is not going to include that little piece by not including it. Right, because some people will. But if you leave it out, all of a sudden you are saying like, oh, look at all this great content I am producing by myself. Right. So the advantage or the pros of including this if it is just a written watermark, it doesn't make sense to me because most people are not going to include it. The other kind of in this pledge, so to speak, right? Because this isn't legislation, this isn't a law, this is an agreement or this is a voluntary pledge by these companies that they are going to abide kind of by these rules. So we talked about information sharing, data privacy, watermarks, but also they said to avoid bias and discrimination. That one stuck out to me because it's very hard to do.

Jordan Wilson [00:07:00]:

It's very hard to do because even OpenAI. So the biggest company out of all these in terms of users for their large language model, Sam Altman, the CEO, has essentially admitted that there is bias in the models because they are trained by humans and all humans implicitly have bias and discrimination. So that is worked in there regardless of what you think or not. So that piece is interesting. Also, there's a pledge, quote unquote, to protect privacy. And here's the other big one is they are going to submit to all of their systems being tested by a third party before being released. All right, that one's interesting because what you essentially have here is you have self governance, right? And I can see the concerns that people might have with essentially big tech and AI regulating itself. But if I'm being honest, it kind of does make sense because it is the best way know, and some of the smartest people in the world have said know, Bill Gates said this recently, the best way to regulate AI is with AI.

Jordan Wilson [00:08:11]:

Right? So should these big tech AI companies be regulating and policing themselves? Probably, I don't know, maybe not. What do you guys think? There's so many big concerns and open ended questions with these seven companies. And I'm sure there's going to be more. I'm sure Apple will be thrown into the mix when they release their Apple GPT, which we are going to talk about here. But there's a lot to unwrap in this story. There's going to be more details being released over the next day after they officially have this meeting. This is just some initial kind of pre meeting reporting and maybe even by the time that you're listening to know if you're listening to this on your afternoon drive home, if you're here in the US. A lot of this may have already been settled.

Jordan Wilson [00:09:03]:

But let's quickly take a question or two and then we are going to get into Apple GPT because I think it's important to talk about and it's exciting as well. So let's take a look. We have a couple comments. Yeah, sorry. It looks like there's an odd start to the show this morning. Yeah, live stream. Sorry. So thank you, Dr.

Jordan Wilson [00:09:28]:

Castro and Monica for letting me know about that weird start. Good morning to you too, Monica, from, you know, Harvey has a question here or a, you know, saying the human factor can make facts subjective. Absolutely. So that is one of the bigger concerns that I think myself and a lot of people are going to have with this kind of voluntary pledge between the US. Government and the big seven tech companies. So, yeah, if you're just joining us, tuning in a little late, just as a reminder, the big news here is there is a voluntary agreement between the kind of seven biggest companies that are providing generative AI. So these chatbots google, Microsoft, Meta, Amazon, OpenAI, enthropic and inflection So a voluntary pledge or agreement between all of these companies to essentially play by these rules and kind of govern themselves and to also submit kind of their newer offerings or new products to a third party before being released to the public and then communicating more and being more transparent with the government and with the public on how these tools work and how they use our data and collect data as well. So a lot to unpack there.

Jordan Wilson [00:10:47]:

So, yes, Will Santiago with the comment here. Thank you. Yes, Chicago does rock. Thank you for joining. All right, but let's talk if you guys have more questions about this big news between the government and the CEOs of these seven companies. That's happening today. This meeting is happening today. If you have more comments, still leave them because I'm going to make sure and go after we're done live here and give you my feedback.

Jordan Wilson [00:11:15]:

But let's talk about what we actually started the show. So Susan has a comment here that's actually a great transition because I said we're going to talk about Apple GPT. There's huge breaking news, but we're still going to talk about it. So Susan with a comment saying, why do I feel Apple GPT is going to be better than ChatGPT? All right, there's 2 billion reasons. I have 2 billion reasons. That's how many devices Apple has out right now in the wild. So now let's transition, guys, I know this was a lot. We're almost going to have two smaller shows in one today.

Breakdown of Apple's new GPT

Jordan Wilson [00:11:54]:

So let's talk about that. Let's talk About Susan's question. Will apple GPT be better than ChatGPT? So first let's go over the basics of Apple's new GPT, what it is, all of that. So it was first kind of leaked. So Apple hasn't said anything officially that's important to know. But this was originally from an exclusive Bloomberg report talking that Apple apparently has a working version of a GPT model, right? So a large language model that they are training on their own data and that they will eventually release to the public. All right, so there's a lot of different details here. Let me go through the important stuff.

Jordan Wilson [00:12:38]:

Right? So it's using a framework called Ajax. Also it's important to know that it doesn't have an official name yet. Some people are calling it Ajax, some people are calling it Apple GPT. I'm guessing Apple will call it something else. But for now, those terms are kind of being used interchangeably. The actual framework is called Ajax that it's built on. But yes, a lot of people are calling this Apple GPT. So right.

Apple adding GPT to Siri?

Jordan Wilson [00:13:03]:

Now, at least according to initial reports, internal team at Apple is using this and the expectation is that it will be released publicly sometime in 2024. The biggest use cases that most people are seeing or assuming, because again, this is all just reporting right now. There's no official details, but they are saying it will be obviously incorporated into Siri. That's huge. And I've talked about this on prior shows about the original AI smart assistants, your Siri's, your Alexa. Is there still a cortana? Is that still a thing? Here's the thing. If you've been using ChatGPT or Bard or anything else over the last couple of months and then you go back and talk to your Alexa or talk to your Siri, it is baffling how bad those are. Now.

Jordan Wilson [00:14:02]:

It sounds like so judgmental for me to say that, but if you're using GPT, Chat, GPT or anything on an ongoing basis, it is almost impossible now for me to get any value personally out of a Siri or an Alexa because we are so used now to these GPT products and offerings. Being so super smart and being great at responding to our queries. Right? So those 2 billion reasons why this will be more successful. And thank you again for that comment, because it is the perfect transition. Susan so will it be better than ChatGPT? I think eventually it will. It eventually will. Think of Apple's normal business model. Right, let's look at the iPhone.

Jordan Wilson [00:14:55]:

The iPhone was not the first smartphone. It was not the first internet connected smartphone. There was others that were to the party way before the iPhone. So Apple has a tendency, and we've talked about this on the show as well, right? We said how Apple is lagging behind and as other companies microsoft, I think, has been at the forefront of AI backing GPT products, they're obviously the largest investor. Microsoft is the largest investor in OpenAI. They're using OpenAI in their Bing chat. They backed other huge AI products. So Microsoft is, I think, leading, which is weird to say because you always think Google and Apple are leading.

Will Apple's GPT be better than the competition?

Jordan Wilson [00:15:40]:

Microsoft has been the leader in the AI and GPT space. Google has been kind of shortly following behind. And then you have these other companies anthropic cloud inflection some of these other kind of smaller, quote unquote, but still very powerful GPT models. So why do I think that Apple GPT will eventually be better? Well, that is Apple's business model. That's what's made them one of the best and most valuable companies in the history of our existence, is they aren't first. It might seem like they're first, right? Like if we think about the history of smartphones, it seems like the iPhone was first, but it wasn't. And even so many features of the iPhone or the iOS or the macOS that make Apple as successful as it is, very few times are any of those features or functions first. They don't play to be first, they play to be better than the rest.

Jordan Wilson [00:16:42]:

So with OpenAI as an example, if you've listened to the show, you know I'm a huge fan of ChatGPT. I encourage everyone to replace their Google.com or their default search with OpenAI. I encourage everyone to pay the $20 a month for ChatGPT. Plus, no, I don't get paid to say that. It's just foolish. I think that's harsh. But I think it's foolish if you're not paying the $20 a month for ChatGPT, because what it's capable of, it is astonishing if you use it correctly. Right? So we do a course on that.

Jordan Wilson [00:17:16]:

It's free, there's no upsells. Type in PPP, email me PPP DM me PPP, I'll shoot you the access. Right? But I think Apple GPT or HX or whatever it's going to be called, will be better eventually, because once they get it right, by not being first to the party, if they integrate it seamlessly into Siri, if you can also still quote unquote chat with it like you would an imessage, so a text message. I do think it has the capabilities, or at least the possibility to be substantially better. Because one of the things I've even talked about with ChatGPT, as great as it is, the user experience and the interface is a little clunky, right? It can be hard to find your previous chats only being able to have three plugins. It's even a little hard. They did make some improvements in the plugin store. The performance is a little better, but it's just a little clunky.

Jordan Wilson [00:18:20]:

It doesn't feel intuitive. Right? Where anything Apple, if you've used an Apple product, there's no learning curve, right? My mom has never needed, really, me to explain how to use an iPhone. My mother in law has never really had to have basic explanation on how to use an, you know, if you're teaching your parent or a grandparent out there, mostly anyone can pick up an iPhone or an iPad with maybe a minute of instruction. But ChatGPT is a little harder. Right? I think even Google bart is much better, it's much more intuitive than ChatGPT. So that's a long answer there on if it will compete, but I think it 100% will eventually, depending on how Apple releases this Apple GPT or this Ajax. Okay, a couple of other things, important things to keep in mind. This is not Apple's only AI play.

Jordan Wilson [00:19:22]:

If you're sitting back there and you're seeing everything that Microsoft and Google and all these other big companies are doing, and you're like, oh, Apple's just been sitting there doing nothing. Absolutely not. Right? It's been widely reported they are working on a self driving AI car, right? You have the Vision Pro headset, which they announced and will be coming out. I think that's also either late 2023 or early 2024. So the headset is their biggest, most public AI play, right? Being able to bring that mixed reality to a headset with essentially VR and AR capabilities. Right? Also, Apple has already announced their other big AI play, which is in health and fitness. So it's not like Apple has been ignoring kind of this new generative AI wave.

AI is driven by monetization

But so much of this is driven by monetizing, because what we've seen as companies like Microsoft, or if you get on the hardware side, Nvidia, some of these other companies that have been investing more publicly into generative AI have seen their stock prices.

Jordan Wilson [00:20:32]:

Know, I talk about it's crazy now how Nvidia now is probably one of the most important companies for the you know, they're one of the only companies, and they have such a disproportionate market share of being able to make these computer chips, these GPUs, which is know, the most important AI, they need this GPU. And Nvidia is the only one right now that can keep up with demand of creating a high quality GPU, right? If that goes away, so many companies and just the US economy could really start to slip. Right? But that's why I think Apple has continued to work on a GPT product, even in the background, even as they have the AI self driving car, the Vision Pro headset, all their new AI fitness and health initiatives. But you have to play to the crowd. And what we've seen is generative AI. AI chatbots are definitely not a fad. It is the way of the future. And so Apple knows they're smart.

Jordan Wilson [00:21:35]:

They knew that they would eventually have to release this project, release their GPT, kind of their ChatGPT competitor, and especially how it's baked into the iPhone is going to be paramount with its success. I've said this all along. I was talking to a small group of young entrepreneurs in Chicago here last night about AI, and I said we had a ten to 15 year grace period to kind of, quote, unquote, learn web two, right, social media, all these other things that we consider the new internet. We had a nice ten to 15 year time period where, as an individual in your career, you had time to figure it out as a company. Companies didn't have to rush online in the early 2000s, they had time. But now, if you're not generating some sort of business, it's hard to be successful. Right. With the GPT in this AI kind of wave, you don't have that long, you don't have 15 years.

Jordan Wilson [00:22:42]:

Apple knows that, Microsoft knows that. But I think it's important for the listeners of this live stream and podcast to know that as well. We talked about that yesterday with our guest Corey. He said, very smart guy who's been very successful in tech and AI over the last decade. He said companies have 18 months where if companies don't figure it out, there's a great chance they're going to get lapped by competitors or go towards shutting down.

Final Recap

All right, so to recap, we went over a lot today. I'm going to get to a couple of these comments and questions before we close out. Big, big news in the US Governance of AI.

Jordan Wilson [00:23:21]:

So the seven big companies Google, Microsoft, Meta, Amazon, OpenAI, Anthropic, and Inflection have submitted to this voluntary pledge, which we already went over. They're meeting with the president today, Friday, in Washington. So there will be more details on that. We'll see how it pans out. And then our other big topic, like I said, we almost did two shows in one today, apple GPT coming out, or Ajax, whatever you want to call it. It's going to be extremely interesting. I think the biggest advantage is they always, even if they're not first, they're usually the best.

Jordan Wilson [00:23:54]:

They see the mistakes everyone else is making. And they have that huge 2 billion reasons why I think they're going to really crush it is they have 2 billion devices out there. So whenever they do release this GPT, whether it's baked into Siri or whatever it is, sometime in 2024, it's going to be used by up to 2 billion people. All right, thank you for tuning in. I'm going to get to a couple of these comments here. And as a reminder, if you are listening to this on the podcast, this is live. Right? We go live. So in the show notes, make sure to click those and you can join us next time.

Jordan Wilson [00:24:36]:

Every weekday morning, 07:30 a.m. Central Standard will Santiago with a question. The best way to regulate AI is AI. Do you agree with that? Begrudgingly yes. Will. I know it's tricky, right, to have AI regulate itself. Here's what I think. I think it's smart, this first iteration of these companies voluntarily signing this pledge, because if we were to rate for regulation from the US.

Jordan Wilson [00:25:12]:

Congress, I don't think it would go well. Number one, it would take way too long, and I don't think the first attempt at regulation will be worthwhile. I've talked about this before, but go watch some congresspeople who have interviewed Mark Zuckerberg as an example. They don't understand the Internet. So many of them don't. That's not me being mean or passing judgment. Go watch the questions. They don't understand the Internet.

Jordan Wilson [00:25:42]:

So you can't expect Congress as a whole anytime soon to regulate AI. You can't. I'm sorry, you can't. So at least right now, I do think this is a good first step towards responsible and ethical AI usage. Is AI and the AI companies regulating themselves? There's no great way to say that. Question, Rastafa. What foundation is Apple GPT built on? Ajax. Again, there's not a lot of information, but, yeah, initial reporting is that they're building their own internal model, that they're not using OpenAI's API integration like Microsoft is.

Jordan Wilson [00:26:28]:

All right. Dr. Harvey Castro I predict this will create a new Apple iPhone that will have a small LLM on the you know, there's already been hackers in the AI and LLM space that have done this, that, know, essentially put an entire large language model on a phone, which is crazy to think about. So if you're not a technical user, think of the history of the Internet, which is huge when it comes to the file size on your phone, and you don't even need to be connected to the of and the ability to chat with it. So that's kind of what Harvey was saying there. Rastafa, when was the last time you Googled something? I cannot remember. I'd say most people are still using Google. Not everyone's like you and I, Rastafa, where we try know, start those searches first in a smart chat, I think.

Jordan Wilson [00:27:18]:

Yes, nadia with a great point that you don't have to be first to take a big market share. Yeah, Apple is a prime example of that. And also saying Apple will make GPT use seamless and will give users a good experience. Absolutely. Lisa dropping PPP, I'll definitely get that over to you. Let me see. All right, we have a bunch of other comments, but I hope this was helpful. We talked about a lot today.

Jordan Wilson [00:27:49]:

Thank you so much for joining us. And we're going to talk about this more Monday. All right? We're going to devote an entire show because all of this news was recent, it was breaking, it was an hour ago, so we didn't have enough time to really digest this. So we're going to talk about this again on Monday. So I hope you can join us there for another episode of Everyday AI. Thanks.

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