Ep 57: LinkedIn + AI – How to make it work to build authority


Join the discussion: Ask Joshua and Jordan questions about LinkedIn and AI
Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineup

More about StandOut Authority: standoutauthority.com


LinkedIn has evolved from a traditional job search platform into a valuable resource for both businesses and professionals seeking to establish authority in their respective industries. As a business owner, decision-maker, or professional, leveraging the power of AI on LinkedIn provides unparalleled opportunities to build authority, engage with your target audience, and generate meaningful business connections. In this article, we will explore key strategies and tools discussed in the Everyday AI podcast episode on LinkedIn AI and how to effectively utilize them to maximize your presence on the platform.

Understanding Personal Brand:

An essential aspect of utilizing LinkedIn's AI effectively is understanding your personal brand. Unlike a mere online resume, your LinkedIn profile should tell a compelling career journey or story. Showcase your expertise, values, and achievements to align your personal brand with your professional identity. Remember, personal branding is not just about how the world perceives you but also how you perceive yourself. Being authentic and true to your professional narrative helps you connect with like-minded professionals and build your authority.

Optimizing Your LinkedIn Profile:

AI-powered tools like Jasper can assist in creating a captivating bio for your LinkedIn profile. Crafted with precision, your bio should provide a concise overview of your unique value proposition, highlighting how you help others achieve specific outcomes in an engaging manner. Utilize powerful keywords in your headline, using the format "I help X to achieve Y so they can have Z." This creates a memorable and impactful first impression for potential connections and clients visiting your profile.

Creating Engaging Content:

Content creation is key to building authority and gaining visibility on LinkedIn. Gone are the days of copy-pasting generic posts. Instead, focus on providing value by offering educational and insightful content that resonates with your target audience. To augment your writing efforts, AI tools like Merlin can facilitate content creation and engagement. Engage with influential content, add value through meaningful comments, and actively participate in discussions to establish credibility. Remember, it's quality over quantity, so strive to post thought-provoking content multiple times a week, but don't compromise on value.

Building Authentic Relationships:

Gone are the days of cold pitching and spamming. To build meaningful relationships on LinkedIn, prioritize authentic engagement. Tools like Sales Navigator can help you strategically engage with your target audience, avoiding the perception of solicitation. Show appreciation for others' content, sparking genuine conversations and creating a stop pattern that encourages reciprocation. Remember, the human element is vital; make connections as you would in real-life networking, adding a personal touch to every interaction.


In the ever-evolving landscape of AI-powered LinkedIn, business owners, decision-makers, and professionals have a unique opportunity to establish authority, engage with their target audience, and generate meaningful business connections. By understanding your personal brand, optimizing your LinkedIn profile, creating engaging content, and cultivating authentic relationships, you can effectively leverage AI as a powerful tool to propel your professional growth and create new business opportunities. Embrace the evolving LinkedIn AI landscape, be strategically authentic, and position yourself as an influential thought leader in your industry.

Topics Covered

- Importance of personal brand and understanding identity
- The overlap between personal brand and how the world sees you
- The need to feed algorithm and AI with relevant information
- Shift in LinkedIn's algorithm towards educational and value-driven content
- Importance of authenticity and avoiding reliance on AI-generated content
- LinkedIn profile should tell a career journey or story, not just read like a resume
- AI tools like Jasper to help write LinkedIn bios
- Importance of a strong headline on LinkedIn
- Focus on outcomes rather than services
- Using tools like ChatGPT to create a standout statement
- Importance of creating content, engaging with people, and building relationships
- Caution against copying and pasting content for authenticity
- AI as a resource, not a replacement
- Emotions in decision-making and the role of AI lacking emotions
- Content quality over quantity
- Using AI as a tool to design content with a personal touch

Podcast Transcript

Jordan [00:00:17]:

AI and authenticity: Should we use it everywhere?

If we use AI to write, are we losing our authenticity? Should we be using it everywhere? That's one of the things that we're gonna be talking about today on everyday AI. This is your daily live stream podcast, free newsletter, everything. Just to help everyday people, people like you and me, to keep up with AI, because there's so much going on. So make sure if you're hearing this on the podcast, please join us live because we bring a guest on almost every weekday, 7:30 AM, Central Standard Time. So so make sure to come join the conversation.

So before we have a conversation today, which I'm extremely excited about, to talk about AI and LinkedIn, let's actually talk about what's going on in the world of AI news. There's a lot. So I'm gonna go I'm gonna go a little faster today. So quick hitters. Here we go.

Google announced a new AI app called notebook LM. So it is an AI powered note taking assistant. So this is gonna be interesting to check out. You know? I don't know if it's gonna be kind of a replacement for Google Docs or, you know, if it's gonna be competing with Notion. So we'll we'll kinda see, and we'll be previewing that in the newsletter as well, so make sure to check it out.

Probably, the loudest AI news at the last couple of hours is Elon Musk has officially unveiled his new company, AXAI. So, obviously, Elon Musk is the former cofounder and board member of OpenAI, tried kind of a little bit of a, you know, taking it over, didn't work out. So He has started X AI. So a lot of eyes on what Elon's gonna be doing at Xai after, you know, taking over Twitter, But he's already catching a lot of heat for the early formation of this company, mainly because it is all male staff. So, yeah, catching a lot of heat. So make sure to stay tuned because we'll be sharing about that a lot in the newsletter.

2 other quick things before we bring on our guests. 1,  just an overview on Meta. So Meta behind the scenes, I don't think a lot of people are paying attention. to what they're doing with all of their different AI models, but they did just kind of release word that they are going to be soon releasing commercial versions to rival, you know, OpenAI's check GPT to open Google to to kind of go against Google Bard, Microsoft, all these other big companies. So Meta, Facebook, Instagram, you know, threads. You know? So they're gonna be rolling that out pretty soon.

Last but not least, we have some news from China, some AI regulation. But I think it's something that the US could actually benefit from. You know? As here in the US, we're talking about how do we govern AI, but China just released kind of its first AI governance, you know, something we actually talked about on the show yesterday. But, essentially, generative AI services will need to obtain a license with the with the country's government in order to operate. So it's not gonna be the future of regulation or Is that just going to be one other step of a of a country wanting to, you know, get its share? I'm not sure, but it's gonna be exciting to see how that plays out. So

Joshua [00:03:24]:

We already have some comments coming in. Very excited for all of you to join us. And I'm very excited to bring our guest in. So let's talk LinkedIn and AI. with Joshua Bead Lee, the founder of standout Authority. Joshua, thank you for joining us. Jordan, good to be here, man. I'm I'm just sitting here. I'm writing notes of, like, what you were just going over to because I'm like, 100%. Get it. You know, you and I talked about Elon before. you know, you're talking about what Google's with notes. I'm like, Evernote just went down, and then you're going China. I'm like, oh, yeah. You know what? Most wouldn't pay attention to the Vatican actually releasing a whole AI standards. Right? Yeah. A couple weeks ago. So it's just

Jordan [00:04:01]:

I'm loving it already. I'm already excited for the conversation. We haven't even got to the LinkedIn side. So oh, so Joshua, so much. Like like, the all the big names are have come out the last week. Right? So we talked about you know, meta going commercial yesterday, anthropic released Cloud 2, which is supposed to be the biggest and best competitor in OpenAI. so much going on. But let's let's actually turn to to LinkedIn. You know? One of those social media platforms, I always joke. It's like, I'm not on. social media except LinkedIn. But, I I mean, just tell us, how have you used LinkedIn? Not even talking about AI, but, you know, you've been working with big brands for many years, how have you used LinkedIn to kind of grow your business and to grow your reach?

LinkedIn is a powerful human-to-human platform for business growth

Joshua [00:04:38]:

Yeah. Man, Jordan, look, here's the whole thing. I think Most people continue to be able to sleep on LinkedIn. They forget that it's one of the longest running social media platforms out there. They just hit 20 years. Right? So they've been around. They stood this test of time. So there's massive opportunity, but it shifted. Right? It used to be the platform. You need to go to find a job, post a resume, you know, it's a b to b platform, but I think most people forget about and this is why we leverage it so much. It's not b to b or b to c. Business business or business consumer. Right? That's just ways to diversify ad spend. I mean, I I had mentioned before when my first clients is MySpace. So I've been in this space for a long time watching these things kinda go around But the biggest thing is everything's h h human to human because every company is run by another human being. Most marketers forget that. And so that's why LinkedIn's so powerful. You have a massive platform of human beings that are well educated have a higher income than most other social platforms, and 4 out of five people on that platform are business decision makers. So that's why the opportunity is when you're going in there to be able to not only connect with the right people for your products or services. But at the same time, where they're going and what they're doing with AI, I mean, Microsoft owns if people are listening right now, if you don't realize that Microsoft owns LinkedIn, and Microsoft invested $13,000,000,000 in OpenAI, do where they're going is insane. And so that's where we've started really kinda going through there and going, how do we not sell people? because that's what the biggest thing with most of you on LinkedIn. They go in. They go, dude, I get pitched every day. They're like, oh, hey, Jordan. You wear a shirt. Me too. Let's connect. And then 2 seconds later, 2 seconds later, you get pitched. And it's like, No. Shift that. People don't wanna go in and be sold anymore. Right? I mean, I'm not sure if they ever want to be sold. They wanna you wanna educate Inspire and drawing your audience and have them choose to work with you and now more than ever with what they're doing with AI, man, there's so much, so much opportunity for all of us to be able to leverage it as human beings and stand out better than ever.

Jordan [00:06:42]:

Yeah. And and, Joshua, it's funny. You know, you talk about just how how little effort a lot of people sometimes put on LinkedIn. Right? Like, hey. You and I both wear shirts now buying my stuff. Maybe AI will help that. But I think just AI in general. And, actually, before before I I I shift here, I wanna throw up throw up some comments because we already got people tuning in. So thank you, Val, saying good morning, Nancy, keeping up. Thank you. A lot of people, Doctor Ross Gero, thank you guys for joining us. If you have a question, for Joshua on how to use AI in LinkedIn. Please drop it. But let's let's quickly talk because I think It's a big issue, I think, about AI and LinkedIn. Because so many people say, hey. As soon as you use AI, you are losing the authenticity. What's your take on that?

Joshua [00:07:33]:

Here's the whole piece. Right? I think the biggest thing is if you're copying pasting, Yes. You're losing authenticity. That's that's a 100% doesn't matter if it's on LinkedIn or any platform, what you're actually going to to be able to do. AI is a resource as a tool. It's not a replacement. and this is the biggest thing that most people need to understand. If you're going through to be able to have it write your copy, AI doesn't have emotions. Right? As human beings, We make decisions based on emotion, and I'm I'm sorry, man. Like, people go in like, oh, I don't I'm I don't make decisions emotionally. No. We all make decisions based on some degree of love or hate. We do not make decisions based on being indifferent. And right now with AI, I mean, it was before, Jordan. I mean, like, content wasn't king anymore. Right? Like, we've all been like, on a Friday night, and we're like, dude, there's nothing to watch on Netflix. Man, there's there's no. There's too much to watch because there's too many shows to be able to go through. So content's not king and more quality as queen because that's what we're gonna see right now more than ever on these platforms is the people that are leveraging it the right way to be able to use it as a tool, as a resource to do to be able to help them design the content, but then also put their personal touch in there. Those are the ones that are gonna really stand out, and we're gonna start really drawing in that audience better than ever.

Jordan [00:08:46]:

And I think that's probably where a lot of people struggle. Right? Because they think of they do think of AI as as a blanket tool. Right? Let me put some AI on this. which, Ashley, you brought up a a a great point. You still need the personal touch. So how can you, you know, given your experience, how would you recommend that people can properly tip tow that line between between using these great tools that these companies are offering, but still giving that personal touch. How do people accomplish that?

Take time to understand who you are

Joshua [00:09:16]:

You know, you have to be able to take time to be able to understand who you are and what you stand for. Right? And this is the biggest thing. When we work with our clients over at San Antonio Authority, we spend the first month and a half just to understanding their personal brand, their who, their what, their why. Right? How do they actually go through? What are their what's their tonality? Right? Well, how do they what are their mannerisms How do we actually communicate? Right? And it's not just about who they are now. Right? Personal brands, and the biggest thing about this is it's not about how you see your how the world sees you. It's the overlap of how you see yourself and how those 2 overlap. That's what a true personal brand stands for. And when you take the time out to be able to do that. You can feed the algorithm and the AI, the information it needs Because, look, everyone listening here, I mean, some of y'all probably do, but I can go in and go. I put content out for the last 10 plus years. So I can say right like Josh will be Lee, right, and be able to go through, but not everyone can. So what are you feeding it to be able to understand? Like, I've got different prompts that I'll use, Jordan, you know, to really go through. And it's like, my like, one right here. Like, right you are Joshua Belier, social media pro and LinkedIn effort that avoids jargon and takes a more fine conversational tone. Right? Being able to feed those things now, what it gives me back I'm not just cut comedy based. Again, I'm adjusting it as well too to be able to read. And so that's what people need to understand them. It's not just about the content. LinkedIn shifting. So it used to be we were seeing a big thing, viral contents, you know, the the cat hang in there. Right? Like, Like, dude, you're getting a thousand likes, but what what is it actually generating? LinkedIn's just shifted to the algorithm a 100% to go We're gonna focus on not viral content. We're not giving visibility to that anymore. We're actually gonna give it to the people that are educating their audiences. Right? How are you adding value? How are you giving tips and education and really being able to provide value and then they're gonna go through that. And, like, that's where we can use AI. You can use it to be able to find that information, go through your current content. Like, we'll go through my past podcast, We'll go through content and written in the past to be able to go through or have conversations. But this is what the big thing is, Jordan. Like, I think people are gonna see this and go. Oh, cool. I'm gonna be an expert in AI. So I'm just gonna at ask Chat GBT to give me all this. Dude, if if I was on here with you, And I was the expert in AI, and I just had AI write everything for me, and I showed up on this conversation. You'd know really quickly that I was bullshitting. I mean, it it's like Yeah. Yeah. Absolutely, Andrew.

Jordan [00:11:50]:

Yeah. Yeah. You bring up a good point, and I think it's important, you you know, for people to you know, because some people are saying like, hey. Can you share the prompt? But, you know, what's what's important, like like, Val, to answer that question? You know, you also have to understand the tool that you're using and the information that that tool has available to it. You know? So, you know, Joshua brings up a good point. He's he's been working in the online space since the MySpace days. So if he tells CHPT, which has a knowledge cut off of 2021 to write like Joshua B. Lee, there's enough information out there on the Internet that check to be taken away. But for most people, you don't have that that wealth of information. So something I I I do wanna talk about, Joshua, because I think you have -- Yeah. Some some insight that a lot of us don't have, you know, because we think of AI, and we automatically everyone shifts to, okay, what tools should I be using or can I use, you you know, like like Audrey has, like, what tools would you recommend? But I think -- Yeah. -- you have some insight into what Microsoft slash LinkedIn is actually doing because they are bringing AI tools to the entire platform. So talk talk a little bit about that.

LinkedIn integrates AI to index human interaction, optimize content, and enhance user experience

Joshua [00:12:53]:

No. And this is the whole piece, man. I mean, how they're integrating is is just phenomenal. I mean, like, you talked about Elon with his new company, Well, that didn't come out of nowhere. Right? Like, he bought Twitter not to own another social media platform, but to actually index the human algorithm of how we were actually inter interacting and be able to teach the new AI company how humans interact and how we actually go through them. guess what? That's what Microsoft and OpenAI are doing with LinkedIn. So, I mean, they're gonna start going through, and they're rolling out different tools from collaborative articles where they're having AI write these articles, hundreds of them being able to go through on the topics that they want content on. Right? They wanna be able to index. And Jordan, I mean, before we even get AI, like, LinkedIn was a powerhouse for SEO. Right? Like, people didn't understand that all those aspects of what was you were putting from profile to your content, to your comments now on LinkedIn. We're actually getting highly, highly indexed on Google. So, like, I could take your blog from your website put it on LinkedIn, and I actually I promise you, I'll be when I search on Google, I'll find your blog on LinkedIn before I find it on your own website. And so in that same scenario, that's what OpenAI and Microsoft are doing with LinkedIn. They wanna index all the amazing information and be very tactical on it. be able to grab that in and have human beings go through and add their knowledge to that article to be able to do an AI human integration. Right? So they can really be able to get that that side. So, yes, there's tools from being able to help post to right now what we're seeing, I think a lot of people that have been on the platform for a long time, they're using ad to be able to go through and find sleeper people on LinkedIn or fake followers. Right? So number 1, I'm losing followers like crazy. Guess what? They're trying to really be that platform that goes through and go, look. We want we don't need to know if you got a 1,000,000 followers and 900,000 of them are fake. Right? Like, we wanna see the real people what's going on and use AI as a tool to be able to help people really stand out. So from content to the con to the articles, writing your headline. Another tool they're coming out with or they're actually launched already is being able to help write your resume. All these things are kinda coming into play, Jordan. So, like, that's that whole piece of what LinkedIn's doing, and I was just at their New York offices here recently. And, I mean, like, dude, it's we're on we're scratching the surface of what what they're gonna be launching. And, like, their main focus, I've never seen LinkedIn the longest I've worked with them. They're taking people from all different departments and bringing them in under this AI to really make sure that it's front facing focus for them and where they're actually taking LinkedIn and AI integration.

Jordan [00:15:35]:

Yeah. There's I think there's so many ways, and I love that you brought up the the SEO piece. Right? Like, As as as someone that's been in and out of SEO for 20 years, I really I really appreciate that because people don't understand that, you you know, that if you Maybe don't have a website that's bringing you in a lot of new new business, new leads. If you are posting correctly on LinkedIn, that can help you. You know, it helps discoverability. I don't think people, you know, give give LinkedIn enough credit for that. So very important to know. So so I guess, you you know, a lot of people probably listening or or or maybe, you know, if they're reading about this, you know, as we recap it in the newsletter today, they're gonna be saying, oh my gosh. this is so much happening on LinkedIn. Right. You know, a lot of people which is it's funny. A lot of people don't even know the the whole Microsoft LinkedIn. And, you know, and then you throw in OpenAI. So it is really kind of a a trio of of different teams or platforms moving in unison. But a lot of people are gonna say, okay. I I wanna be doing more of what what Joshua was doing at at standout Authority. I wanna be using these platforms to get more, but it's it's so much you know, all of this AI these different ways they're integrating it. So what's what's your recommendation on how people can actually use all of these different tools and features to grow?

LinkedIn profile -  AI tools that help

Joshua [00:16:49]:

1st 1st and foremost, Jordan, it starts with your profile. Right? Like, people build unless you're looking for a job, your pro LinkedIn profile should not read like a resume. should be your career journey or career story, being able to go through. And, of course, there's AI tools to be able to go through. Like, Jasper has a thing now to be able to write your bio on LinkedIn. it should tell a story being able to figure these things out. So, like, that's where everyone needs to start. Right? Like, how do you actually go through? One of the biggest things I want people to understand is especially when you're starting on LinkedIn, your headline is so key. Like, we actually tell people to go, I help x to achieve y so they can have z. Right? This is important because it identifies your audience who you actually work with. Right? I work with this. This is me or this is not me. what you do, the average person sells on service. Right? No one buys a service. They don't care how the hamburger's made. They just care how it tastes. And that's that z. Right? The outcome of what you do. So these are things that you can actually use chat GBT to go, hey. Here's all the things. I want a x, y, z statement. And by dropping in, I help to achieve y so they can have z, and that's what's amazing with the AI. You can use tools like that. Hey. Here's all the things that I do. I'm trying to create this statement. and it'll help you stand out. Right? Mhmm. But once it starts with the profile, because if you start creating content engaging with people having conversations, because that's what it's all about. How do we have conversations that build relationships, relationships create opportunity? Not spamming a thousand people hoping to get the one sale, is they can just piss off 999 people.

Jordan [00:18:18]:

Oh, gosh. Please, if if if you are listening and you are one of those people that is just the term is pitch slapping relentlessly. Just just write down what what Joshua just said there and, you know, put it on a on on a sticky note.

Joshua [00:18:31]:

Alright. We we have we we have some questions. Tons of questions in there. I mean -- Yeah. And, you know, George, I wanted to make sure too, like, everyone I saw some questions going in there, like, truly, like, content wise and stuff like that. I mean, like, create content. Like, they've made that shift algorithm. The one I want everyone to understand is too, it's the 102070 method of content creation, you can use AI to be able to help you do this as well too. 10% personal, 20% around your company, right, talking about what you've done, not what you can do. No one cares if you can help them make 7 figures, show them how you someone else, and 70% other add value, educate your audience. And so these are different pieces that I think people need to from that that statement and then how to actually create your content. especially using AI. When you start doing that, that's where your visibility will come out. Yeah. Huge, like,

Jordan [00:19:17]:

visibility is everything. I think on LinkedIn, you know, the more people that you can get your message out to the better. It's something that, you know, all people, you you know, want more visibility on LinkedIn or or website or whatever. Yeah. It may maybe. Nancy Nancy asking Jasper what's the scoop on that. So, you know, Jasper, Nancy, to answer the question, is it's a generative AI tool that uses GPT technology. You know, we talk on the show that, you know, a lot of people, when they think GPT, they think, oh, check GPT, which came out 7 months ago, but GPT technology has been openly available since 2020. I believe Jasper launched, you know, the last week of 2020. So, yeah, there's a lot of other tools that have been using this this technology for for many years. But a good a good question that I wanted to toss your way here, Joshua -- Yeah. -- Val. Just saying, what is the LinkedIn posting schedule or daily workflow with the platform? Right? Because I think when you get more AI, you just think, oh, okay. I'm gonna do 20 posts a day now because it takes 30 seconds. Don't do that. Don't do 20 posts a day. Look. They're not looking to be able to have a whole bunch of content from one user.

Tips on LinkedIn posting

Joshua [00:20:21]:

Right? Like, that's gonna actually hurt you. Right? You wanna do the what we look for is a minimum of 3 posts a week. Now is counterintuitive to every other platform out there. Like, Twitter, you wanna be posting three times a day. Hell threads, people are posting three times a minute. Right? It's You know, you have Facebook going through. Like so people are going to come. Like, you have the opportunity now on a platform to create content three times a week. to a higher, you know, more educated, higher income, and people that I can actually make decisions on a platform like this on LinkedIn and get indexed on chat GPT, right, OpenAI, how they're actually leveraging it to not just be the expert, but the authority because that's where we're actually going. So when you're creating content, think about that. Like, in the mornings too, we usually look at about between 9:10 AM depending on where you're their audiences or where you are in the world. Right? So look at those things in the morning. And then really as you're kinda going through, look, I post every day, Jordan. you know, kinda going through and creating that content. But don't post if you post the second post in a day, what we actually see is you need ten times the engagement likes your comments You get the same visibility. So you're not working smarter. You're working harder by putting out more content. And so that's where I want everyone to kinda think about being able to go through. Now it doesn't stop at posting. You know, if you think that I'm gonna put up a post on this go, hey. I'm waiting. Where's the money? Where's the people? Dude, that that doesn't happen anymore. Right? One of the biggest things that we we look at is you have to be able to draw in that audience. Right? Sales Navigator is an amazing tool to be able to do that with. And it's not just an most people use it again for that pitching piece. This is your opportunity to be able to not cold pitch. We all hate cold call and cold email. this is what I want y'all to be able to think about. What actions? What trigger points has someone taken? Did they look at your profile? Did they engage in your content? or did they post great content? Right? So we're spending our beating days because you only get about a 100 invites a a week right now because LinkedIn's limited that because the spamming Mhmm. So go through that. If it's your ideal audience and I'll pull it back one more, Jordan, because I think this is really important for everyone. Why does everyone in the world no matter who you are, where you live, you know, what your background is, why do we all post online 1st and foremost. Right? And I'll give it to you because I know we're limited on time to kinda going through. But, I mean, the reason why we all post is for those little hits of dopamine we all get when someone likes your comments in our post. then it's everything else because they give us validation. We put it out to, like, is someone gonna like it? Right? We've been conditioned over 20 years. So that's what I want you to think about when you're on LinkedIn every day. Go in, use a tool like Sales Navigator, LinkedIn CRM system. It's a $100 a month. Mhmm. And then go through, find the people that are posted content, because the average person gets less than 1% engagement. You wanna get Jordan's attention? Like is post, comment post, then put send a message out. and say, hey, Jordan, man. I saw your recent, you know, event with Joshua Bealee. Man, really got a lot of value. You just wanna take 2 2 seconds out and say thank you. Thank you. Create stop gaps in people's patterns. because the pattern online, the human algorithm is like comment share post, like comment share post. You appreciate someone for something they take for granted on a regular basis. It creates that stop pattern and allows you to be able to hear and have a conversation. So Wow. Wow. Yeah. It's -- I know it's outside of AI, but I we have to bring that human element in there because if you start using AI without that, you're lost.

Jordan [00:23:43]:

You absolutely. You have to. But I think the important takeaway, at least for me, because I'm I'm learning over here. I'm jotting down notes is that you know, you still have to do that that hard work of supporting other people, adding in your you you know, it's it's not just you putting things out to the world -- You get drawing it with everyone else.

Build authority using content and AI on LinkedIn

Joshua [00:24:07]:

Exactly. You have to go out find the people that your ideal audience, draw them into your role, and then your content backs you up as to the authority and they and that educates them enough that they have a problem. This is where that man, it's it's massive. It's huge. It works so well. I mean, we work with our clients. I mean, our clients have our program their programs are anywhere from 5 to $50,000. We never spend any money on advertising. We're just doing organic marketing on LinkedIn and doing relationship building and being able to use AI to be able to do that. Same thing. Right? There's a tool. I know one person asks. Merlin is a great tool to be able to use because it allows content. But don't just hit because Merlin's got those those first three, which is trying to remember, I think it's like positive reply, thoughtful reply, curious reply. Go in and write your own prompt. Use it. Don't just go in and hit the random things because, yes, they'll go through and read and then make it the right way to be able to go through. Merlin is powerful to be able to go through, and I have gained thousands of followers just by going in and making sure that I'm engaging on people's content that already have a huge following that add value of this world and align with what I do. And just doing that five comments a day will bring you massive, massive opportunity on LinkedIn.

Jordan [00:25:14]:

Yeah. Wow. Wow. We we could literally talk for hours because everything that Joshua is saying here, there's so much value. So if if if you are listening to this on the podcast later, make sure to hit rewind. And, also, check-in the show notes because we're gonna be sharing a lot more resources about Joshua and standout authority. Joshua, we covered so much from from content as Queen Quality is quality is clean. Love that. Talking about Sales Navigator using AI everywhere. Thank you so much for your time and your insights on everyday AI. Happy to be here. Alright. So, Jess, as a quick reminder and, actually, you know, Val said this podcast needs to be reviewed and shared. Valerie, I agree. Please. or or, Val, I agree. Please please leave us leave us a review on Spotify Apple wherever you're checking this out. And, also, As a reminder, go to your everyday AI.com. Sign up for our free daily newsletter that we put out at about 11 AM Central Standard Time. everything that Josh shared, there was a lot. There's so much so many nuggets in there. Don't worry. We're gonna break them all down for you, shoot you all the lengths of the things that he was talking about. So Thank you for joining us today on EverydayAI. We hope to see you back tomorrow and every day. Thank you.

AI [00:26:26]:

And that's a wrap for today's edition of everyday AI. Thanks for joining us. If you enjoyed this episode, please subscribe and leave us a rating. It helps keep us going. For a little more AI magic, visit your everyday dot com and sign up to our daily newsletter so you don't get left behind. Go break some barriers, and we'll see you next time.

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