Ep 28: Reimagining Media Creativity Through AI


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This is the everyday AI show, the everyday podcast where we simplify AI and bring its power to your fingertips. Listen daily for practical advice to boost your career, business and everyday life. Will AI end up being more creative than humans? That's 1 of the things that we're gonna talk about today on Everyday AI. This is your daily live stream, podcast, and newsletter where we help everyday people like you and me, not just understand all that's going on in the world of AI, but how to actually use it. And Travis, our guest today, is gonna be talking about that as well. Travis Hawks, he is the director and co-founder of Lunar Speedboat Productions. Travis, thanks for jumping on the show.

Travis [00:00:48]:

Good to be a part of it, man. It's good to see you again.

AI21 Labs Study Shows One-Third Can't Identify Bots from Humans

Jordan [00:00:52]:

I'm excited, let's do this. Let's get into it. All right, let's do it. So before we talk about just how creative humans can be, or sorry, AI can be, let's just remind everyone, this is a live stream here. So, Stephen, joining us. But if you have a question for Travis or myself, feel free to leave a comment. We'll do our best to get to it. But let's first talk about what's happening in the world of AI news.

So AI21 Labs, they just released a study saying 32% of people can't tell the difference between a human and a bot. So they have this little game, it takes 2 minutes and you chat with what you don't know is on the other end. It's either a human or bot. 32% of people failed, myself included. I'm gonna share my example in the newsletter today, but Travis, like, what do you think of this? Is it's 32%?

Travis [00:01:42]:

Are you surprised by that figure? So that's actually a lot, man. When you think about it, that's a decent amount. I think I'm curious to see how you panned out. I'm curious to try it myself just because I feel like that's 1 thing where like everybody comes in thinking they got it. Everybody thinks they come in smart and yeah, 32% is not small.

Jordan [00:02:01]:

Oh, I failed. I failed terribly. Yeah. So we'll, we'll include that in the newsletter. So the in video CEO obviously made a lot of headlines when he publicly spoke at a, at a graduation recently. But 1 of the things that he said is talking about the future of work and saying that AI won't steal jobs, but someone who's an expert at AI will. Travis, what's your take on that? Is AI itself going to steal our jobs?

Travis [00:02:30]:

I really don't, I mean, in the near future, I don't think so. I think a fellow Chicagoan, Michael Wilbon, always says on PTI, if you're scared, get a dog. Dude, like, I'm not trying to lose out to a machine. Like, I remember like in that Office episode with Dwight Schrute, where he takes on the program and outsells it, I see it as a tool. I really do see the AI right now as a tool. Who knows where it's gonna go, but for right now, I definitely see it as a different kind of a hammer. And I also know that it can't influence empathy. It can't influence like taste, like what I like. I mean, it can predict, but anyways, I don't see it taking my job any time.

Jordan [00:03:19]:

All right, we'll see. I think I'm gonna save all my hot takes for when I finally start posting on Twitter after being a user for 16 years. All right, so moving on another, getting into video. So a pretty large company called story kit, they just announced a new tool that's going to allow text to video, but specifically for SEO ready video campaigns, where you type in a text prompt, and it spits out a video that is SEO optimized. Thoughts, Travis?

Travis [00:03:51]:

Um, that like text to video is really fascinating because on 1 hand, you can give 1 sentence and it'll just run with it. I've, I've been really trying with prompts lately to try to really figure out like if I type in this like Leviathan type prompt, I wonder what that's going to spit out. So I think that the more that you throw in, I'm curious to see what happens with regards to just prompts in general. The more you throw in, what do you get out of it? Whether or not it like really drills down or whether it skews off or whether it only reads like the first 3 sentences and then ignores the next 6 paragraphs, that kind of a thing. That's where I land with prompting and that kind of thing.

Google invests heavily in AI company Runway

Jordan [00:04:32]:

Yeah, cool. Kind of 1 of the last stories as we get into your background here a little bit more, Travis, is Runway, which is 1 of the leaders in kind of this generative AI space for video. So it was just announced that Google, as part of a $100 million funding round, has invested heavily into Runway. But it wasn't, I mean, yes, it was for the company, but it also seemed like it was a shot at Amazon and their web service, so AWS. Kind of, Amazon had really been marketing that Runway was 1 of its customers for its cloud computing AWS. Google invested a lot of money. So before we talk about Runway, Travis, what do you kind of think of just that that battle of these huge companies saying like no, use our service and we'll invest in you. So yeah, I was about to say that's 1 of those good problems getting too much money thrown at you.

Travis [00:05:26]:

Um, yeah, I'm not. I think the more money and the more attention that gets put into things like Runway, like it will just, I think it's just gonna get better. I don't know if anybody else that's listening has dove in on Runway and their whole YouTube channel, but their tutorials are fantastic. And that's how I came up, man. I came up, I didn't go to film school to do what I do. I went to law school for a little while and dropped out. So I've had to learn online how to do what I do. And Runway's been a fantastic way to do it. So for 1, I'm glad that they're just getting cloud thrown at him, whether it's money or hits or likes or whatever. But I, you know, that's, it's 1 of those things where if you see companies competing, there's noise being made. Yeah, pretty good. Absolutely.

Jordan [00:06:17]:

So let's, let's talk a little bit, Travis. So, you know, how, how has, you know, AI and all of these different tools that are out there specifically to help creatives, right? Because that's kind of the first space that a lot of these tools are kind of splashing in is to help with creatives write content, better visuals, better video. How has that played a role in kind of your career specifically of recently?

Creating Imagery with Midjourney and Dall-E

Travis [00:06:43]:

Yeah, so I jumped in on Midjourney and Dall-E too, after a great friend and a great architect, Steve Corliss, I think he just jumped on here. After he put me onto it, I figured out like, oh man, you can just make stuff up. I think the first, I just got back from Spain, and the first picture I made was the Sagrada Familia and I made it on Sour Patch Kids. Like, you know, like you can just kind of create and you can just sort of have fun. And I think that there's a really fascinating way of like, this can't imagine what isn't, you know, and that's, that's beautiful. Um, but I think that, uh, how I.

So, so, so, uh, let me reverse a little bit. The way that I have utilized it is trying to more like, I'm not going to use that picture. There's no way I'm going to like, I'm not going to be able to apply that. So, but I can, you know, sort of drill down and figure out what I need it for. Like, how can I, once again, like it's a, I saw somebody post in the comments, it's a different kind of hammer? I saw somebody on another 1 of your podcasts say, it's a springboard, man. It's a wrench. It's not a Rembrandt. It's it's it's a it's a definite tool. So I have needed certain things that like didn't exist. So that's 1 way that I've used Midjourney and Dall-E too. I had to use, so right now I'm a video producer at an American Stage Theater down in St. Petersburg, Florida, and it's a nice regional theater, and they're really letting me run with regards to video production and social media stuff, man. It's fascinating to be involved in like a really visual art, but understand that they don't usually utilize video the way that somebody on, and with like, even like a restaurant, you know, like restaurant social media accounts are blowing up, but anyway, so this theater, man, we've needed to utilize like bringing from the past and throwing and bringing it to now.

So I've had to make up images or like go get stuff that I might have to like pay for like certain things like like if I wanted to get like a pixel art shot or if I wanted to go and get like a stock image something like that man I can kind of just go make that stuff and that's 1 that's 1 way that I've that I've been able to utilize it. Yeah, so let's so Travis you actually I'm going to share this on the screen now. So you sent me a, a photo that you kind of created. So just, just talk about kind of, uh, first of all, what this photo is, and then just, let's talk about what it means.

Jordan [00:09:13]:

Um, just, just for the average everyday person that they can go in and create things like this. So let me try to zoom in here. Oh, so this Jordan photo. So this is back to Lunar Speedboat Productions. So I'm a sneakerhead

Travis [00:09:25]:

and I'm a big fan of basketball. I don't know if anybody can see behind me, but I was able to use Runway and key out and knock out the background of a lot of Jordan highlights. I was able to dig in on stuff. The reason why I wanted to share this is that although there are certain aspects of Runway that aren't like, you know, elite yet, man. There are certain stuff there.

The first day I tried Runway, I was able to key out, then bring in text behind somebody and then overlap that. So now it looks like there's text between me and my background like Runways so fascinating to me And then I've also seen Just to kind of go off on a quick tangent I've seen a lot of people like this kind of stuff where it's just an amalgamation of really cool shots like there's it's just fun screensaver stuff to put in the background while you're working while you're sending emails. Like there's a lot of really great ways that, that, you know, people can just sort of like, I'm just like go on a tangent and just make stuff up, man. Yeah, so it's fascinating. And then once you drill down and get into prompts, which I'm getting more and more into, I was about to say, this thing's only what, like 6 months old? There's a lot to do and

Jordan [00:10:47]:

I really haven't even scratched the surface. At least that's how I feel. I don't know how you feel. I mean, you deal with this stuff like hourly. So I'm, I can't imagine how overwhelmed you get, man. Yeah. So, so Travis, you, you mentioned like just being able to create something right from, from, from nothing and how valuable that is for people in a variety of roles, right? So you were saying like, hey, even at the theater I worked with, you know, with your company. So right now, you know, I'm kind of sharing on the screen Runway, which is something that we talked about in the news today. And then, you know, Travis, you know, you said that you're also using this as well. So kind of on the screen, if you're listening on the podcast, there's examples of different videos.

And if you wouldn't know any better, you would think these are animations, something that teams had to create, you know, things that visuals that in the past would have been either extremely expensive would have taken people weeks and or large or large teams. But these are all things that you can push out in a matter of seconds or minutes just using text prompts to get these videos that we're sharing on the screen now. So Travis, talk a little bit just about how you're even using Runway because I think we do on the show talk a lot about chat GPT and we talk about the image generators that you know Midjourney, but Runway is is really pushing. I think in terms of just creativity in general. What are some ways that you've been using Runway and how do you think the everyday person, maybe even if they're not in video production?

Unleashing Your Creative Potential: The Power of Runway

Travis [00:12:11]:

can use something like this? I think if you wanna get your idea across, if you just write it out, if you're just kind of like, you have to be kind of brave. You have to be sort of like, let's just see what happens here. And then if you'd like, for instance, I've used, I've seen people use it to portray their ideas and like in a like storyboard format. So obviously if it's going to be in a storyboard, man, that's PowerPoint. You can use that in any sort of like a presentation for anything that you'd need. You can just make like, just flex, just like say whatever you want. It's interesting to just like verbalize, talk about it, man, because you can make stuff up, man.

And that's a really fascinating part to me that you can sort of, you know, go in and just build a house. My buddy, Steve Corliss, he's an architect and that's how he sort of came to it. And he has built cathedrals that really don't have any right angles, man. And it's like, oh, well, I guess that kind of looks like it could be built. Anyways, man, there's a whole... I'm sure there are just a litany of industries that might only need like a microcosm of creativity, but if somebody in their team needs it, you can just sort of like pull on this lever. It's a fascinating thing, man. And what's fun for me anyways with regards to Runway is that there's a lot of cool effects that you can use and then bring out what you've exported.

Now you can bring that back into your video editing system like Premiere or Final Cut Pro. You can once again, use it as a tool and sort of shave off an edge or knock out a background or color correct, or I've seen stuff slowed down and that's utilizing an effect called optical flow where it sort of like bridges 1 frame to the next. You know about optical flow. That's awesome. So anyways, yeah. So OK, yeah. So

Jordan [00:14:08]:

real quick, Travis, because you mentioned. So sorry, you mentioned, Stephen, and we actually have a comment from Stephen. So and a lot of comments. So we're gonna go through these rapid fire. And if you do have any questions for Travis, please, please go ahead and drop them in the comments here. So Steven asked, curious if the different kind of hammer will make users build different products. How are these new tools making filmmakers rethink plots, stories, effects, and workflow to create films and movies? So Travis, what's your quick hot take on that?

Travis [00:14:44]:

Rethink plots. If you've, sometimes if you type in a prompt in Dall-E 2 or Midjourney, it'll go off the deep end and that's not anywhere near what I wanted, man. You need some wrench time. I don't know if you've dove in on those, but you need some real wrench time to nail something down. Sometimes that's good. Sometimes that can take you on a tangent where it'll lead you down a really cool idea for a story, man, but sometimes, you know, it's like I said, man, it's not a hundred percent yet. It is still a little clunky. You can't tell that when you type in photorealistic, ah man, it's soft edges. It's kind of clunky. Is, is that person have another limb, whatever, you know? Yeah. This, the sixth finger always pops up. Uh,

Jordan [00:15:28]:

Jolene asked if we can share a link to the theater. We absolutely will. We'll make sure that in the newsletter, so make sure you're signed up, go to youreverydayai.com. Every day we send out a newsletter kind of recapping what we talked about on the podcast with not just things that Travis is speaking about. So yes, we'll have a link, but also just other techniques and how the everyday person can learn from the show today. So, Jolene, we will definitely have that in there. Lilian with a great question for Travis. Travis, have you used Photoshop generative AI feature? Lilian staying on top of this. Shout out Lillian. You know, she told me she was telling people about the show. Thanks for that. But Travis, this new Photoshop generative AI feature,

Travis [00:16:09]:

brand new, it's been out for like 5 days. Have you toyed around with that yet? I did it in preparation of this, man. I used it, I wiped away a peer in a photo. And yeah, it's cool. It's cool. The thing is that you need to, like once again, it's a tool, but it's not like an end all be all, man. You can't just like stamp it and run away. Like you need to sort of sharpen things up. So for instance, with this, if I were to go out and generate the yellow submarine in this really cool shot, you might need to go in and then tweak the submarine because it might have like, I don't know, something coming off of like a spire or like an extra flange or something like that. You can use it.

Can AI create chatbot movies with celebrities?

Jordan [00:16:53]:

I wonder what Paul McCartney thinks of this photo. Yeah. So, um, if you're listening on the podcast, I just shared a, um, No, no, it's all good. I just I just shared a photo. This kind of went, you know, Lillian's question about, you know, Photoshop generative AI feature. What that means is you can expand, you know, you can expand on a photo and reimagine what the rest of the photo is, or what Travis is saying, you know, very, very easily, you know, delete something in a photo, but have it do a fantastic job. So there's actually a lot of viral Twitter threads when this first came out.

So this is, you know, imagining what's happening outside of that famous Beatles, you know, album cover where they're walking, you know, on that famous road. So yeah, Abbey Road there. So yeah, we'll share a lot more of those, but great, great question, Lillian. So we have another 1 here from Professor Mohammed, Always coming up with great questions for us. So thanks for tuning in every day. So asking, do you think it'll be possible to create chat GPT movies by script mixed with existing characters, actors, and scenes just by sitting on a computer?

Travis [00:17:59]:

Oh, that's a great question. Travis, you're doing this stuff daily. What do you think? Yeah, I, but my fiance did this, man. She, she, well, because her brother, her brother, Ray, shout out to Ray. He's a coder and he, he's, he's neck deep in this, man. He's, he's on your level. And he showed her chat GPT. So she made a story she'd like, hey, write a script about I think it was a rose. Anyways, man, long story short, it made a script and there are some really cool parts. But also, it's predicting off of what's already been created. So there is something that's sort of rudimentary and not necessarily grandiose, not necessarily like emotional.

Although like it taps into certain aspects, man. It does sort of like get parabolically close to it where it might not intersect, but bro, that's close. So I definitely think it's possible. But once again, there is a human element that is necessary. So, you know, yeah. You definitely can. My fiance did. And by the way, she's like the co-founder of Lunar Speedboat. So we both are sort of in on trying to produce. And that's what's real fun about, you know, obviously staying creative, which you better have.

But then once again, man, like once like like if even if somebody who doesn't act like I'm I would say I'm more on the creative side of our company. She's definitely the more logistical side and handles the stuff, you know, to keep the lights on man, which is so great. But I think that even somebody that might not have as much of a creative input on something can saddle up and ride man Runway Midjourney to have chat GPT. Those are the apps that I use a lot and it's a blast to just be able to create

Jordan [00:19:41]:

so Travis, you're obviously, you know, knees deep and you know, media and creativity on a day-to-day basis. For someone who's not, or maybe they wear more hats and they're handling a lot of everything, say maybe a marketer or a small business owner, entrepreneur, what's the most practical and easy advice that you can give to someone and how they can start using some of these tools to really push and enhance their creativity if you just had to say hey start here and do this what would you recommend or suggest.

Finding Your Creative Focus and Joining the Conversation

Travis [00:20:22]:

I would start on what like like figuring out like taking a second and figure out what what you actually want. Um, Because I think that a lot of people are drawn in by these hyper neon self-portraits. You know, like the Abbey Road shot where you can sort of like, you know, build an entire galaxy behind that kind of thing. It's really cool. But then again, it's also kind of like intimidating, man. You run up and you see people that have made entire fields of flowers and it's like oh That's what I'm sort of like dealing with or maybe even competing with and I would hope that people wouldn't do that I would hope they would just like think What do I like?

What do I need to do here? So I think that's 1 aspect. And then secondly, I think joining in on the conversation. Once again, man, the human element, you gotta be able to talk to people about this stuff. I think that there's a lot of great discords and Reddit threads and message boards, which I'm sure you're all plugged in on, man. Like there's a lot of ways to find, there's a lot of pathways towards getting what you want to do that you didn't know that you wanted to do. And that's just because other people have done it before. And it's not like they did it 3 years ago. They probably did it 3 weeks ago or 3 months ago at the most, man. Like this stuff is evolving so fast. I

 think that everybody that's in on this sort of ground floor with regards to AI, well, I just dig it. I just, I also think that you need to know what you're trying to do if you're just going to like, you know, if you're just going to jump in, that's that's cool, too. But I think if somebody that doesn't necessarily know, like what foot to plant first, just understand that, yeah, man, you can create text, you can create photos, but

Jordan [00:22:04]:

you sort of need to know, you need to have a target. Yeah, no, that's great advice. That makes sense, that's great advice. All right, I'm glad that made sense. All right, so I never like to leave a question hanging. So real quick, before we wrap up the show, Travis, another great question from Stephen. So saying, is there a possibility that we enter an era of AI generated feedback loops where the content created is used as data for new content generation? And if so, will future generations lose innovation?

This is such a great question from Steven. And just real quick before you answer that, Travis, I just want to give the everyday person some quick context. So all of these generative AI tools, so ChatGPT, you know, the Midjourneys that create images, Dolly that creates images, everything is trained off of something that humans originally created and these learning models learn it and ingest it, right? So it's kind of Steven's question that Now Travis, you can get to is what happens when now what the machines are learning off of are from AI generated content. So what's, what's your thoughts? Man, my thoughts is that that makes perfect sense. But I'm more curious about what you think, man, you're so plugged into this. I like I'm more curious about

Travis [00:23:16]:

feedback loops and sort of what starts them. I like, like, like what I'm like, what do, what, what do you know about feedback loops, man? Because I feel like there's certain aspects that I can understand, but man, I, I just create cool stuff. Dude, I just try to get the shot, you know, I feel like you're really way more plugged in than I am with regards to this.

The Future of AI-Generated Content: Blessing or Curse?

Jordan [00:23:35]:

Yeah, I'll give my hot take. So my hot take on this is the, what we're getting now in terms of output from all of these tools, these chat GPTs, you know, mid-journey for images. I'm not saying this is the height of it, but it's hard for me to imagine in 5 years from now that the output is going to be that much better just from what kind of Steven said, just because there will be less and less original content out there for these machine learning models to be trained on. Not only this, but we're going to have to have a whole podcast separately in a deep dive on this 1. But what this also means for the consumer, because I think when, you know, a lot of this AI content first hits, we're blown away because it's, it's, you know, oh, like, like the Beatles album cover. It's like, oh, we've never seen that. It's pretty, it's cool. And by the way, they made it in 6 seconds. What? Like that's, yeah.

But I do think that as consumers, we're gonna be hit with so much amazing written content. So many stunning visuals over the next coming months that it's really gonna be hard for us as consumers to continue to really be attracted to new content, to new visuals, to new creative ideas, just because they're going to be coming at us so quickly. But that's another conversation for another day. Yeah, Because then there's rights, then there's copyrights. Yeah, man. Yeah, you're totally right. Yeah. It's crazy.

Travis, thank you so much for joining the show today. Really appreciate your time and tackling all these great questions that came along. So thank you for coming on the show. Dude, it's been a blast, man. It's great to see you and hope to be on again soon. Yeah, all right.

So real quick, as a reminder, please go to youreverydayai.com. And people, some people don't know this. This is a live show where we interact with the audience, but we also put every single episode out on a podcast. So make sure to check out your Spotify, Apple podcast, whatever. Please subscribe, leave us a rating and tell us what you want to hear and see more of. So thank you for joining us. And we hope to see you back tomorrow and every day on Everyday AI. Thanks. It helps keep us going. For a little more AI magic, visit YourEverydayAI.com and sign up to our daily newsletter so you don't get left behind. Go break some barriers and we'll see you next time.

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