Ep 169: D-ID Agents – The next era of customer experience?

Episode Categories:

The Role of AI Agents in Shaping the Future of Customer Experience

In a rapidly evolving business landscape, the integration of AI technology is significantly impacting customer interactions and satisfaction. The latest advancements in AI are paving the way for a new era of customer experience, offering innovative solutions to redefine consumer engagement and drive business growth.

Fostering Trust and Transparency

One of the key takeaways from the podcast episode was the emphasis on fostering trust and transparency in the integration of AI within higher education. It is paramount for colleges and universities to prioritize building and maintaining public trust, especially amidst rising concerns about tuition costs and the need for job preparation. Responsible AI practices, clear policies, and meaningful engagement with students can serve as foundations for establishing trust within academic communities.

Revolutionizing Customer Engagement with Avatar Technology

The utilization of generative AI and avatar technology presents groundbreaking opportunities to revolutionize customer engagement. With the ability to create lifelike videos featuring talking avatars in diverse languages and appearances, businesses can elevate their brand presence and deliver personalized content to a global audience.

The integration of AI and natural language processing is set to reshape how individuals interact with technology. The future holds the promise of seamless interactions with digital humans, avatars, and AI agents, transcending conventional communication barriers and expanding the realm of customer engagement in both physical and digital spaces.

Navigating Ethical Considerations in AI Technology Adoption

As the use of AI technology continues to advance, businesses are confronted with ethical considerations surrounding its application. Addressing concerns related to deepfake videos and misleading content, the incorporation of AI watermarks ensures transparency and ethical usage, maintaining integrity in customer interactions and business communications.

Unleashing the Creative Potential of AI in Business

Unconventional business applications of AI are unlocking new avenues for innovation and customer engagement. From leveraging AI agents to provide specialized culinary advice to creating personalized video emails for business communication, the creative potential of AI is redefining customer experiences and fostering deeper connections with diverse consumer segments.

As businesses delve into the possibilities of AI technology, opportunities to streamline operations, enhance customer service, and drive innovative solutions are coming to the forefront. The integration of AI agents for external communication and messaging offers 24/7 availability, polite interactions, and time-saving qualities, thereby amplifying customer satisfaction and business efficiency.

Embracing AI Technology for Enhanced Customer Experiences

As the technological landscape continues to evolve, embracing AI technology is imperative for businesses seeking to redefine customer experiences and stay ahead in a competitive market. The journey toward leveraging AI agents and avatars presents unparalleled opportunities to revolutionize customer engagement, inspire creativity, and drive business success in the next era of customer experience.

Video Insights

Topics Covered in This Episode

1. D-ID's involvement in generative AI and avatar technology
2. Business use cases for AI agents
3. Ethical implications of AI agents in human interaction
4. The Future of AI Avatars


Podcast Transcript

Jordan Wilson [00:00:17]:

What does the future of customer experience look like, especially with generative AI? I think it's gonna change a lot. And, yeah, sometimes I go on the show and I talk about my thoughts and my feelings, but today, we're gonna be talking about Not just new technology, but even some technology that's getting announced today that I think is going to greatly shape the future of how we interact with brands, products, and services that we love. So we're gonna talk about that today and more on everyday AI. This is your daily livestream podcast and free daily news and better, helping everyday people like you and me, not just learn what's going on in the world of generative AI, but how we can all actually leverage it, to grow our companies and to grow our careers, and we're gonna have some very practical and actionable use cases of that today. I'm I'm very excited to have, the head of content and creative marketing for D-ID, I'd say one of the most, creative and unique players in the generative AI space.

Daily AI news

But before we get to that, Let's start as we always do with going over what's happening in the world of AI news. So the Biden administration is 1 step closer toward writing guidelines for AI policy. So the National Institute of Standards and Technology, the NIST, announced yesterday that it is seeking input from AI companies and the public on generative AI risk management in reducing AI generated misinformation.

Jordan Wilson [00:01:39]:

So Biden's October executive order on AI prompted this to develop industry standards and enable America to continue leading and responsible development and use of artificial intelligence. Also the use of external red teaming, which involves simulating potential risks via red teams, is being explored as a tool for identifying novel AI risks. Next, a new study is showing AI could add 1,000,000,000 of dollars to the racial wealth gap in the US. So, a new report from McKinsey showed that generative AI Could add up to $43 $43,000,000,000 annually to the racial wealth gap and automate half of jobs that don't require a 4 year degree. This also showed that, obviously, black workers are at a higher risk of job loss and face systematic biases in accessing housing, credit and jobs due to AI. So, make sure to check out the the daily newsletter for reading more on that story. Also, last but not least, AI cannot be named an inventor, and that's according to a new ruling from a UK court. This decision reflects an ongoing debate, around the rights and protections of machines as AI continues to advance in various fields.

Jordan Wilson [00:02:50]:

The court reaffirms that only natural persons can be considered inventors under the UK Patents Act of 1977. So the AI expert that's kind of at the heart of this case, we've talked about him on the show before, Stephen Thaler has made similar arguments in other countries With some successes in South Africa and Australia, but in this case, in this case and he has been rejected and also by the US Supreme court. So we always have way more going on in the world of AI news. So make sure if you haven't already, go to your everydayai.com and sign up for that free daily newsletter.

About Ron and D-ID

But you're probably tuning in today to hear about the next era of customer experience. So, I'm I'm extremely excited, to to bring someone on that's really helping, build that and shape that, in the industry today. So Please, without further ado, help me welcome to the show Ron Friedman, the head of content and creative marketing at D-ID. Ron, thank you so much for joining the show.

Ron Friedman [00:03:51]:

Pleasure to be here, Jordan. Thanks for thanks for having me on, and and let me just assure you and the viewers, I'm an actual person, not an avatar. Be speaking a lot about avatars, I guess, during this conversation.

Jordan Wilson [00:04:04]:

That's that's a great point, Ron, because, you know, In theory, we probably could have done this avatar to avatar. Right? And and and and maybe that's the future. But before we even dive into that, Maybe just give everyone for for those that aren't familiar, can you just tell us a little bit about, TID, what the product is, what it does? And for those of you joining the live I'm gonna be throwing up, some different things from their website. But if you're listening on the podcast, don't worry. You can always, come back and look at the show notes and watch. But, Ron, maybe just walk us a little bit through what D-ID is and what it does.

Ron Friedman [00:04:34]:

My pleasure. Yeah. So D-ID is a tech company. We've been in, generative AI, since 2017, before the term generated AI was even a thing, you know, kinda, just just that in itself. You know, I remember About probably a year and a half ago, you know, the the concept was out. Right? MidJourney had just come out and the stable diffusion, and Chatt was around the corner, and it was like, what are we calling this technology? Synthetic media, digital media. And then I remember the the headline, The New York Times, called it, generative AI's coming out party, and it was that was it. You know? Once, the the gray lady as, the New York Times has known kinda gave it a gave the the industry a name, that's it.

Ron Friedman [00:05:20]:

We we became a generative AI company. But in truth, That's something we've been doing, since 2017. What we do okay. Those of you, who are watching, you can see on the screen, we've got images of people. And what our technology really does is take those images and, through text to speech, turns them into, videos of talking avatars. Again, those who are are viewing the site, you can see there's there's several ways that we do it. There's Several types of avatars. I'm guessing people who are, you know, following the AI space and familiar have come across these.

Ron Friedman [00:06:00]:

You've seen them in, kind of mashup videos, popular culture. We've seen them definitely in in learning and development, areas. But now we're seeing it more and more in business use cases and, particularly, customer experience, which, you know, we're gonna be talking about today. The studio was, launched, just over a year ago, and basically, what what we allow or what we enable is anybody who wants, Go to studio.gid.com. Sign in. It's a it's a free trial. You can kind of test out the, the platform, And you could, create your own avatar or choose one of the existing ones, decide what you wanted to say. And, you know, within a minute, you've got a video of that, Digital person, speaking the text you want.

Ron Friedman [00:06:51]:

You know, some exciting exciting aspects of it is that, you know, these avatars can speak any languages. 120 different languages in, in the studio you can choose from. So you enter a text in Spanish, the avatar will speak Spanish. You text in, Arabic. The avatar speak Arabic, etcetera. A a wide variety of, appearances. Right? So there's An existing bank of avatars where, its characters of every age, race, skin color, nationality. But what's even cooler is that you can create your own avatar based on a single image.

Ron Friedman [00:07:29]:

So in addition to the the existing bank, which is very rich, you can upload an image. It can be of yourself. It can be of, a A friend of yours, it can be an image you created in, an image generator. As long as, the software can recognize a human face, We can take that and and and make it speak. Sorry. We get this, often, we can't do animals. Unless unless they're very human looking animals, the algorithm just doesn't recognize the face patterns, and we can't get them to talk.

Business use cases for D-ID


Jordan Wilson [00:08:02]:

Yeah. You you know, Ron, maybe, as we get a little bit more into D-ID and agents, I I do wanna talk a little bit about because I'm sure people Have this question on, like, okay. This sounds like a like a fun technology, really cool, but, I mean, there's actual, like, business use cases for using this technology. Can you talk a little bit, in in just even just about the technology at large. Right? Because obviously, you have different products, different offerings, at D-ID. But what are some actual business use cases, for technology like this?

Ron Friedman [00:08:36]:

Right. So at its very core, it's It's taking an image and making it speak. I think the main, pain point that we're we're trying to solve is is, and Production. Right? And you're you're in, media. I remember you saying it used to be in journalism. Same here. We know what it costs to, For the set up a production. Right? You need a camera crew, lighting, sound, design, makeup, talent, people to deliver the message.

Ron Friedman [00:09:06]:

You know, if you're creating, an online course or a marketing presentation or a product, walk through. All these business needs for video, so, we make that very easy, to produce, again, within within minutes and in multiple languages so it can suit any audience. So, you know, that's that's 1. It's just it's just cutting costs, the ability to animate any image as to that because, you don't need a human to do it. You can you can have an alien, deliver the presentation. You can have a Yeah. As long as the software can, recognize a face, we can make it speak. So, you know, a lot of, cost savings there, and a lot of flexibility.

Ron Friedman [00:09:56]:

Right? You can, within minutes, translate your presentation from English to Japanese if, if you have there. You can, change the setting. You can, embed these videos kind of in in any video, content that you want. And that's just the video part before we've even started talking about the interactive part, where agents come in.

What's an AI agent?


Jordan Wilson [00:10:19]:

Yeah. And and and maybe let's start to talk about this. And, hey, as a reminder for those of you joining joining us live, what do you wanna know, you you know, from, from Ron and just about the future of Of how we use, you know, generative AI avatars in business. This is a great opportunity to to get those questions answered. But, Ron, maybe maybe just talk us a little bit through about what an AI agent is, especially how you're you're creating them at D-ID because I think there's obviously differences. And, You know, even when you talk about AI agents, it can mean many different things. So in this use case with D-ID, what is an agent?

Ron Friedman [00:10:54]:

Alright. So, I'm sure your audience is familiar with, GPTs, custom GPTs. So it's very similar to that. Basically, when you go to the studio, you create an agent, you choose The appearance, and, again, you can either either choose from the existing ones or, upload an image of your own. You choose a a name for it. You give it a a selective voice. Yeah. Many, many, voices, natural sounding voices, synthetic voices.

Ron Friedman [00:11:24]:

You can go through, for hours just listening. Alright. That's Exactly the one I want. But that's where it gets interesting. So you created the avatar that's gonna, you're gonna speak to, but now is the time where you wanna start educating, so to speak. So, there's a process of, prompting. You tell the avatar how it should function. So for example, if I want a a technical support agent, then I'll tell it that you are a technical support agent for Acme company or, any company you like.

Ron Friedman [00:11:59]:

This is the product that you're an expert on. This is the way you should answer. You should be friendly. You should be outgoing. You should be, pleasant and cheerful. You should be inquisitive. Kind of describe what it should spot talk about, what it shouldn't, talk about. If you don't know the answer, what you should do? A a pretty basic, short prompt.

Ron Friedman [00:12:19]:

And then the next stage is you wanna start feeding it, knowledge. And that's that's where the similarities to GPTs come in because you can upload, PDF documents. You can upload text. You can upload, PowerPoint presentations. We're still in beta mode, but, soon you'll also be able to include a URL, and and that provides the knowledge base that your agent is gonna respond on. It's a, you know, very quick and easy 4 or 5 minute process. Click generate, and and and that's it. You've got an agent is an expert on the knowledge base that you've given and behaves as you requested it to, and that's it.

Ron Friedman [00:12:56]:

You're off to the race. You can start chatting with it. Now We all know what it's like to chat, with ChatGPT or or other, large language models. Here, the the the the difference is You're actually having a conversation with another digital person. Right? So, you speak to it As I'm speaking to you, and then it answers you also in its voice and with the face moving, Kinda resembling, as much as possible today, a face to face conversation with a different human.

Jordan Wilson [00:13:31]:

Yeah. Technology is wild, y'all. Like, I'm I'm so excited to to to be able to experience this a little more. Already a great question from, Mauricio coming in. So, asking, can people use this D-ID agent to act as an example, as an influencer or content creator to take over an Instagram account? Or maybe even just saying, like, can can people use this to create kind of an an avatar for their brand that can, yeah, act for them on social media?

Ron Friedman [00:13:56]:

Absolutely. Jordan, I urge you. Take all the, transcripts from your last 170, shows, feed them into D-ID agent, upload an image of yourself. You can also, obviously, clone voice and, You know, prompted to answer as Jordan Wilson with your knowledge base, and I'm not saying it's gonna be a replacement. You're one of a kind, but, you can, You know, put that up on your website, and have your users ask you questions, engage with you. And, Again, the the the better the quality of the prompt is and the better the knowledge base that you're you're giving it, the more it's gonna resemble an actual person. So Influencers. We're talking about service, providers.

Ron Friedman [00:14:45]:

It can, you know, it can be a a a digital sales representative. Be a insurance agent. It can be a a a fashion adviser. And, again, the the sky's the limit. It's up to your imagination What you feed into it in terms of the knowledge base and how you want it to behave, you know, there's the really, the sky's the limit, And, you know, it opens up a lot of exciting opportunities.

Are AI avatars the future?


Jordan Wilson [00:15:08]:

You know, Ron, I'm I'm looking forward to what happens next. Right. Because when you think about the the concept of, you know, chatting with someone that's not human, right, it it goes back a long ways. Right? Like, Intercom, I think, came out in, you know, 2011. So, you know, there's been chatbots and and things like that for for a decade now. Is this where the industry as a whole may be headed? So instead of even, you know, talking with, you know, smart AI bots, In the future, will we just be talking with AI avatars in video in real time?

Ron Friedman [00:15:46]:

Well, you know, kind of those 2 2 are the a larger question. And the way we like to frame it is, You know, we as human beings are literally hardwired to respond to other faces, you know, to to to see people's, facial expressions, body length. That's that's the way, you know, since the, we we came down from, the trees. Right? We've, or We've interacted with other people, face to face conversations. But when we're interacting or engaging with the technology, Up until now, we've always been doing it on the technology's turn. Right? So it it used to be, You know, we we talk about the the evolution from textual user interface to, which is, you know, As a as a child of the eighties, I remember, you know, the the those green screens where all you had is a command, line, and, you know, you're you're typing in, and that's the way you communicate. Then, you know, we evolved in, I guess, in the eighties, nineties, to GUI, the graphical user interface, which is Which is basically what we're using now. It's mouse and keyboard and Windows and, drag and drop and scroll.

Ron Friedman [00:16:59]:

But that's still, communicating or interacting with, computers, machines, Anything digital on their terms or on its terms. What we believe is that that, you know, the technology is AI, Large language models, natural language processing, natural language understanding really opens the door to a new way to interface with these devices, and one that's more suited to us as as as people. So we we see textual user interface, GUI, graphical user interface into Nooy. That's a natural user interface, And agents is kind of the 1st step towards that. We're you know, we we we really believe that, We're gonna be encountering this type of interface everywhere. It's whether it's on, you know, your phone, your small screens, whether it's your, you know, big screen in the living room, whether it's, kiosks at the supermarket. You'll just be speaking to digital people, digital humans, avatars, everywhere you

AI [00:18:07]:

go. Yeah.

Jordan Wilson [00:18:09]:

I like I like this from Ben saying, it sounds cool like an I d like an ideal version of, you know, Clippy from, you know, 20 years go from, from my Yeah.

Ron Friedman [00:18:17]:

We can't we can't animate, inanimate objects, but no. And, yep, there's a question. When when is it gonna be, when is it gonna be appropriate? Because, you know, There are instances where it's natural and and you wanna be speaking to another person, bouncing off there, especially Sometimes, you know, you just want it in your, in your ear or you want it, you know, you wanna type or or you want it so it's not suitable for all solutions, but We definitely think it's a it's a step forward, and and think, you know, when you're connecting that avatar to Different systems in the background. Right? It's your operating systems. It's your, shopping experience. Really, again, we're we're we're a platform company. We're providing the the basic, infrastructure to do that, but, like we saw with the Creative Relic's view, it's really difficult to predict, how users are gonna are gonna take advantage of it, what kind of creative ideas they're gonna have with it, and, you know, we're here looking at, at what everybody is, is working, building. It's an exciting time.

Ethical concerns around AI agents


Jordan Wilson [00:19:29]:

Yeah. And, hey. As a reminder, if you're joining us midway through the conversation, we have Ron Friedman, the head of content and creative marketing ad At D-ID, I'd say one of the most creative and unique, AI companies out there. Ron, I have a question. So when we, Like, look at the actual application of this, you know, broadly. Are there or concerns, you know, and and and I'm not talking, like, you know, technical obstacles, you know, that that maybe D-ID is facing as a company. But, You know, when we look at the the the larger issue of, you know, AI agents and, you know, being able to interact with something that feels human, I mean, are there, anythings, that that the industry has to keep an eye on in terms of of ethics, in terms of, and You know, use cases. Like, what are those those areas that we should all still be, keeping in mind and not just racing to implement this, you know, anywhere and everywhere we can?

Ron Friedman [00:20:24]:

Right. Well, yeah, of course, there's, ethical concerns, and I think everybody who's in the AI space is is aware of that and and should be at least. You know, you started off the conversation the the news today with the, the regulations coming out of, the Biden administration in Europe. And, Yeah. I think the industry or the technology is is so far ahead of the regulation, that we, You know, in in some ways, we have to police ourselves or or or put the brakes on ourselves because the technology is is so powerful. And look. Like like every tool, you know, the the the product or the the result is is is as good as, you know, the person using it. But that's you know, that that's not a that's not a About our our, Aligner, we do take proactive steps to prevent misuse.

Ron Friedman [00:21:22]:

You know, we have guardrails on preventing uploading images of, celebrities or politicians because, you or or to, you know, you can you can imagine some of the, unwanted consequences of, these capabilities. And, you know, we've we we're we're making sure that our users are abiding by our, you know, and Pretty strict conditions, so as not to misuse it. But, you know, anything that comes from, Either either kind of industry organization alliances, which we're a part of, or government, I think is really important. I think people should be aware when they're, engaging with AI. So for example, in D-ID, every video that comes out has a watermark. People complain about it and say, hey. You know, I wanna put out a great video, and you've got that D-ID logo or you got an AI watermark on the bottom of the screen and kinda go, I don't want it. For us, that's always gonna be in place.

Ron Friedman [00:22:28]:

We you know, it's important for us to know that the the, you know, the videos that are coming out of our studio, are branded or or are marked as AI so that, again, it's not misleading. There's a bunch of a bunch of steps that we're taking to prevent misuse, but, you know, things that come out from governments, from industry alliances are are are very welcome.

Jordan Wilson [00:22:51]:

Yeah. That's that's a great point because we talked about on the, on the show yesterday. I think there was some, a piece of AI news that the former, Pakistan leader there was in prison and and used, you know, an AI version of of himself to have a have a rally, so to speak. So I'm glad you bring up that point because, yeah, I think people are always thinking about when it comes to AI, you know, things like, deepfakes or things like, you you know,

Ron Friedman [00:23:17]:

We're coming into an election year in the States.

Jordan Wilson [00:23:20]:

Exactly. Exactly. Yeah. And and

Ron Friedman [00:23:23]:

And this is the first one with

Creative business use cases


Jordan Wilson [00:23:26]:

Yeah. Yeah. You you know, maybe, Ron, I, because I think that there's so many, like, very practical and Business use cases for this technology. Right? Like we talked about earlier, you know, explainer videos, you you know, training, a way to make training a little more personable, and and maybe even having, you know, the person that's normally leading training, you know, leading it, you know, corporate communications. But Maybe what are some more, creative or out of the box business use pieces, that that you all have seen so far that maybe You weren't necessarily building AI agents or avatars for that reason, but you're like, oh, that's that's pretty creative. That that that's really helpful.

Ron Friedman [00:24:06]:

Well, look. The the product is is is very new. We launched it a a few weeks ago. So, in industries are are, Tend to tend to, especially big enterprise tend to be slower to the top. But I can give you an example where, you know, we have a plant that's Food, company. They specialize in Mexican cuisine. And they, you know, they Took an image of, the the grandmother of the CEO, and and, you know, people can try it out. It's called Abuela AI.

Ron Friedman [00:24:39]:

And basically, they train that, model on, recipes and, culinary all around, Mexican and Latin American cuisine, and that's it. You can ask Abuela, that, agent, Anything you want. What's, what what beverages go well? There we go. What beverages go well with, you know, my my, Whatever my recipe is or, you know, what, yeah. That's what happened. Okay. So for for everybody who's not viewing, Jordan is at, Anabelle AI now, And he's asking what beverages go well with my Mexican Mexican Mexican food.

Jordan Wilson [00:25:21]:

I don't I don't even know what to put there. Maybe with my spicy taco recipe.

Ron Friedman [00:25:25]:

Ex right. Okay.

Jordan Wilson [00:25:27]:

Alright. Let's let's see this live. So so this is a really cool use case. So, yeah, yeah, if you're listening on the podcast, on the left hand, insight. There is

Ron Friedman [00:25:35]:

the press. Yeah.

Jordan Wilson [00:25:36]:

There. Right? And then I'll be able to hit enter, and presumably, you you know, I guess it's gonna talk to me. Right?

Ron Friedman [00:25:44]:

Yep. Interesting. A second.

Jordan Wilson [00:25:46]:

We'll see. Yeah. We'll see. So, yeah, I'm asking what beverages go well with my spicy taco recipe.

AI [00:25:51]:

For spicy For a refreshing contrast, try a traditional Mexican beverage like a colcochata and for a crisp citrusy margarita.

Jordan Wilson [00:25:58]:

I love it. Yeah. And hopefully everyone can hear that out there, but That was a really cool, you know, showcase in real time of of something that you could use, you know, for a Mexican restaurant if people want to really build community, right, or to give their customers just a unique experience, that's that's a great use case there.

Ron Friedman [00:27:14]:

Thanks. Yeah. Yeah. No. And and I'm, you know, I'm sure we're gonna be seeing, This type of use case and and and many more to come again. A lot of the times, it's just putting a product out there, and letting letting, you know, the the the business world or, you know, also also individual users kind of see the value and, take it and adopt their own, purposes. And like I said, I mean, this is this is an exciting time. We're we're eager to see, what people make from it.

Ron Friedman [00:27:44]:

We're, I said, we're still in beta mode, so closed, limited release, but pretty soon, I I anticipate we're gonna be seeing a lot of these agents, everywhere.

Jordan Wilson [00:27:57]:

Yeah. And and and speaking of, you know, business use case, I'm looking at the time here, and I'm like, hey. We can technically still ad Still break a little news by a couple of minutes here, Ron, because, I I yeah. I do believe you have a tool that you're gonna be announcing in literally 2 minutes. So so what's kind of launching today specifically with, emails?

Ron Friedman [00:28:18]:

Alright. So we're, D-ID and partner companies called Living AI, created a a a plug in, an integration with D-ID's technology that relies on, D-ID's API for sending, personalized video emails. So if you're a business, you wanna send an email to 100,000, different people, but you want it to be personalized. You want it to to, not just be, You know, a single generic video you want. Hey, Jordan. This, message is for you, or or, you know, You're in x company, this is the the perfect solution. So now with, AI, you can create These, video, videos personalized videos you can send by email and, you know, very simply can integrate with Any, email service provider, send it out to as many, recipients as you want, and it'll have that customization built in. Yeah.

Ron Friedman [00:29:21]:

That's, fresh off the presses, for you.

Using AI agents for learning


Jordan Wilson [00:29:24]:

I'm glad I'm glad we got it in just just a minute before the press re press release was released. Right? Like the old journalist. Right? We're like, alright. Let's let's let's get this news out there. Right? I I I I like this comment from, from Megan because this is something I wasn't even necessarily thinking of, but just a different way to learn. So Megan's saying this could be great for young education, talking to historical figures you're learning about. Yeah. Maybe, Ron, talk can can you talk a little bit about that? Because, you know, like you said, you can't upload photos of, you know, of a famous celebrity and something like that.

Jordan Wilson [00:29:55]:

But I'm guessing you can, you know, create, you know, maybe mid journey or something like that, kind of generic, era photos, you know, of of certain eras in history, then be be able to learn. What are some use cases for just learning by, you you know, talking to, an agent?

Ron Friedman [00:30:12]:

So education is is, you know, one of our favorite use cases. So right now, with the studio even, you can create, you know, videos. You can have Chat GPT generates, a script talking about, Charles Darwin talking about, evolution or Albert Einstein talking about relativity and Or a fictional character. Right? I want, Bilbo Baggins to tell me the story of, the hobbit through his own eyes. So you generate a a a script. You can generate an image of, any one of those characters. And, again, within, Seconds. We can have Bilbo delivering his life story in, his his own image 1st person, but when it get when you when you combine that with the capabilities of agents, it becomes even more interesting because you can take those same characters.

Ron Friedman [00:31:03]:

Well, let's stick with the Hobbit. You know, you can upload the book or upload any any, anything that was written, documented about that character. Again, create an avatar based on their design, and there you have it. Bilbo, you can go back and forth for as long as you want with Bilbo Baggins or Charles Darwin or, Historical figures, fictional characters. So a great, great tool for for for education history, you know, you can create an agent of a a physics professor or a a a a law professor or a finance guru, and and you can go back and forth. It's kind of a, a a force multiplier there.

Jordan Wilson [00:31:52]:

Yeah, Megan. That's that's a great comment because, You know, one thing that I think generative AI is extremely undervalued in is the ability to help you learn better, just kind of personalized and Microlearning, and I think that's a great example of that. 1 more 1 more here from the audience. You know? Andy just kind of joking around, You know, saying, hey, Jordan. It sounds like you can make a vacation or you can finally take a vacation, but, you know, I'm I'm wondering, Ron, from a business standpoint. Is this something that in theory, right, because everything we do now, it seems like, you know, we're in so many Zoom meetings and emails, but when you can create an an agent and tie it into all of your data. Isn't something like this kind of possible? Right? Because you can give it training where you could have an AI agent version of yourself, you know, especially if you're constantly talking to teams, if you're presenting. We could do a big bulk of your work for you.

Jordan Wilson [00:32:43]:

Correct? Start a trial.

Ron Friedman [00:32:45]:

Sure, Jordan. I seem to be Right. Connection.

Jordan Wilson [00:32:50]:

No worries. No worries. Yeah. We'll give, we'll give you a second to see if we can't reconnect. Yeah. So this is at least for me and and and Ron, feel free to jump back in You're able to. From a moment. Thank you.

AI agents as a work replacement?


Jordan Wilson [00:33:02]:

But I think that this is such a fun, use case. Right? To be able to train, yourself even. Right? You know, with everything that that you talk about, you know, we have even for us, right, like, we have so many hours of of YouTube videos. We have, you know, Hundreds of of blog posts, you know, hundreds of newsletters that I've even personally written. So to be able to upload all of that, and to make a, You know, essentially, a a large language model, but that can speak, in real time, that can look like myself. Right? Ron, it it seems like, you you know, if you're if if the connection is back here. Ron, it seems like that's such a great business use case, to to to be able to kind of replicate yourselves, or Maybe you weren't able to give people personal attention before. You know? Kind of the example of, you know, emails at scale.

Jordan Wilson [00:33:53]:

You know? I'm even thinking of of, you know, Can that be done for your own internal employees? Right? Like, if if normally you can't give all your employees 1 on 1 attention, is is that a good use case for, you know, agents, Moving forward in the future?

Ron Friedman [00:34:10]:

Look. I'm not sure, for 1 on 1 attention, how you'd feel if, your your your CEO or your your manager would, pawn you off to, to a to an agent. I think it's it's more about gathering information. I mean, a professor. Right? They can't they can't, Speak to every single, student in their 500, person classroom. You know, so they They can upload their course curriculum and kind of answer a lot of the the the the basic question. When's the assignment due? You know? How how's the grading work? Stuff like that. You know, for a utilitarian, purpose.

Ron Friedman [00:34:55]:

But, you know, when it comes to External stuff, external communication, external messaging. I think it's a huge, huge time saver. I think, People are are are going to want to, you know, take the time and think about, you can have a conversation with the, customer service agent, a technical And they're not on the clock. You know? They don't have to worry about, you know, getting to the next call. They can, you know, patiently listen to your queries. You can kind of introduce topics that, that that you couldn't before. They're available 247. You know, they're they're, They don't have, they're always trained to be, pleasant and polite and patient.

Ron Friedman [00:35:39]:

I think that's that's probably the first places We're gonna be seeing this.

Ron's final thoughts


Jordan Wilson [00:35:43]:

I love that. And and and, Ron, as we wrap up here because we've talked about so many different things, in today's show, you you know, creative use cases, and Future products that are just getting, announced today. But maybe specifically, you know, what's the one thing that you want, people to to know and understand, about this AI agent technology moving forward and specifically how it's going to impact customer, period. Which one thing that you think would be good for people to know?

Ron Friedman [00:36:08]:

Look. I think, like everything, in the AI world, it's super valuable to, to experiment. You know, we're we I urge people to go, to the studio, try it out for themselves. There's a waiting list right now, but, we're gonna be opening it up. See see how to build 1, what kind of information, it needs, and And carry out a a conversation with them. Yeah. In the in this in this age of AI, you you say it often on the show. There's a new product coming out every day.

Ron Friedman [00:36:46]:

There's, you know, kind of a world shattering, mind blowing, innovation taking place at such a pace. I think it's important that people, try it out, see if it works for them, imagine the use cases or or or the solutions can, build with it. And, a lot of the times, it's just, taking the plant, combining it with other tools. That's something we didn't mention, but, you know, That's something that that that should be happening, and and and and and, you know, letting it loose on the world. I think, there there shouldn't be much holding us back now.

Jordan Wilson [00:37:22]:

I love that. And, hey. Yeah. There there is so much that we couldn't even get to, but, hey. That's That's why we have the the newsletter. So, Ron, thank you so much for joining us on the Everyday AI Show. We appreciate your time.

Ron Friedman [00:37:37]:

Have a good one.

Jordan Wilson [00:37:38]:

Alright. And, hey, everyone. As a reminder, there was so much we couldn't even get to, new products being released, all that. If you haven't already, Please go to your everyday AI .com. Sign up for that free daily newsletter. We'll have a lot more about some of, what D-ID is working on, Their current products, what's coming out even today. We appreciate that. We hope to see you back tomorrow and every day with more everyday AI.

Jordan Wilson [00:37:58]:

Thanks, y'all.

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