Ep 201: Apple Vision Pro – The AI-powered product that (hardly) no one needs


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Apple Vision Pro: An AI-Powered Product with a Niche Market

In the influx of hyper-advanced technological products, some manage to hit the mark on solving genuine problems while others exist in a whirl of ambition and innovation. Recently in focus is the Apple Vision Pro, a mixed reality device, piled high with features and tech prowess, pulling at the heartstrings of the tech elite. However, the question looms large - who does this product really cater to, and is it an asset or a gimmick for the average customer?

Apple Vision Pro Vs the Average User

Acknowledged for offering solutions to the masses, Apple seems to have taken a different route with Vision Pro. Embellished with features like a high-resolution display, spatial audio, and hand gesture controls, the device evidently carries an expensive tag. The price, towering over products like Meta Quest 3, represents a significant shift from affordability to exclusivity, brushing off the middle-class consumers from its potential market.

Moreover, the Vision Pro quite heavily leans on developers to materialize compelling usage. The chances are that it may hold true potential for business use, enabling interactivity within an organization's metaverse world. However, so far, it appears more as an attention-grabber than supplying a much-needed solution.

Design Drawbacks: Practicality Left Behind

Parallel to the cost factor, the product has been flagged for bearing practical issues such as limited battery life and heavyweight, aspects that stand contrasting to the user-friendly devices generally expected of Apple. The fact that users need to have a MacBook for its operation further compels the question - Is the high price and limited consumer need for such a product justified?

AI in Apple Vision Pro: A Breakthrough or Overkill?

No doubt that the Vision Pro showcases a leap in AI technology with its hands-free user interface, eye and hand tracking, 3D video, and augmented reality applications. It leverages AI in its eyesight system, user navigation, and the neural engine, raising speculation that future iterations may infuse generative AI and improved user interactions.

While this AI-loaded device is impressive, it becomes pressing to ponder if such groundbreaking technologies are necessary for daily use or whether they simply contribute to a tech spin that lacks pragmatism.

Going Forward

The Vision Pro experiment tells us that technology is best appreciated when it feels necessary, accessible, and integrated into our everyday lives. As businesses and decision-makers, it presents an opportunity for reflection and strategic thinking before investing in such ventures. Does the technology provide value, or is it simply a dazzling showpiece? Discerning this can make the difference between success and a fall into obscurity. It's not all about shiny tech. User interaction plays a key role, too. As Apple possibly knows, the first version is often a stepping stone to something much more refined.


The Apple Vision Pro stands as a testament to ambitious entrepreneurial spirit, projecting a screen of up to 100 inches in mixed reality, and offering a taste of what future tech might look like. But floating at $3,500 and affecting only a tiny fraction of the tech elite, it serves as a reminder that, while AI's potential is vast, its utilization needs to be thoughtfully implemented towards creating solutions that resonate with the majority, not just an exclusive few.

Topics Covered in This Episode

1. Overview of Apple Vision Pro
2. Isolated market for Apple Vision Pro
3. Practical drawbacks of Apple Vision Pro
4.  AI market's reaction to Apple Vision Pro

Podcast Transcript

Jordan Wilson [00:00:15]:
The new Apple Vision Pro, is it A device that we all need, or is it just an AI powered tool that no one needs. We're gonna talk about that today and more on Everyday AI. Welcome. Thanks for joining. My name is Jordan, and

Jordan Wilson [00:00:38]:
I'm the host of Everyday AI, and this is for you. This is A daily livestream, podcast, and free daily newsletter helping everyday people like you and me not just learn what's going on in the world of generative AI, But how we can all actually understand it and use it to grow our companies and to grow our careers. So if you're new, Thank you for joining us. If you're listening on the podcast, make sure to check out your show notes. Every single day, we always tuck a lot of very useful information, as well as, you know, Our website URL, my email, you know, a link to connect with me on LinkedIn, so many different things. So, make sure to check that out. And if you're joining us on the live stream, thank you as always. So, Denise joining us From Houston and Brian and Jay, thank you all for tuning in, to today's show.

Jordan Wilson [00:01:28]:
So before I get into a little bit more on the and Apple Vision Pro, and spoiler alert, I think no one needs it. Hardly no one. We'll talk about that here in just a second and how this is actually an AI product, and maybe why Apple isn't talking about that. But, before we get to that, we're gonna start as we always do with the AI news. So if you are joining us, make sure if you have it to go to your everyday AI.com. Sign up for the free daily newsletter. We recap every single day's episode as well as everything important that's happening around the world as it comes to knowing AI and actually using it. Alright? So I tell people also our website, it is like a generative AI university for free.

Jordan Wilson [00:02:11]:
There's more than 200 episodes in there Sorted by category. You can go back and read every single, newsletter we've ever put together. Alright. But let's first get into the AI news for today, shall we? Microsoft is getting into the AI generated news game. So Microsoft announced a collaboration with news organizations to bring generative AI into newsrooms and support journalists with research, sourcing, and translation. So this is part of Microsoft's and Commitments to sustainable journalism and democracy. So Microsoft is working with Semafore to develop AI based tools For news research and has created a AI journalism lab at, CUNY's Craig Newmark Graduate School of Journalism. Other AI companies such as OpenAI are facing criticism over using news articles to train their models without licensing their content.

Jordan Wilson [00:03:01]:
If we're being honest, All large language models are doing that, and we're gonna see I've talked about this on the show before, how that pans out. I think we're gonna see a lot of lawsuits, in a lot of 7 figure annual partnerships. Alright. Next piece of news. Hey. We're talking about Apple and AI today, so A piece there so Apple's future AI developments may come with a more affordable price tag. So Apple's AI research team just published a paper called specialized language models with cheap inference for from limited domain data. Yeah.

Jordan Wilson [00:03:33]:
It doesn't exactly roll off the tongue. So this new paper from Apple's AI research team shows that Apple's latest AI research breakthrough in developing cost efficient language models is working. So the research outlines different cost arenas and methods for creating budget conscious models that are effective from various domains. The research presents 2 pathways for creating budgets conscious models, hyper networks and mixtures of experts and For generative pretraining budgets and smaller selectively trained models for tighter budgets. So we're gonna be talking a lot about Apple today, But a lot about Apple and AI in the near future, all reports and Apple's own CEO said that they're they will be announcing their generative AI offering, probably in June at the worldwide developer conference. Alright. Our last piece of AI news for the day, Meta may start adding AI generated labels to and Content shared on its platform. So, this was kind of rumored a couple of months ago, but now it's, you know, kind of official.

Jordan Wilson [00:04:35]:
So, starting in the next few months, Meta is working to add AI generated labels to creative that comes from AI generated tools Such as mid journey, chat g p t, Google has their new imagine too, and others. So, this reproach, which again, It isn't live yet, but this approach is going to rely on a collaboration for invisible watermarking data, which we obviously haven't AI image generating platforms offer that yet. So it should be, it should be interesting to see How and when this ultimately plays out or doesn't. Alright. That's it for today's and news. And if you haven't already, make sure to go to your everydayai.com. Sign up for that free daily newsletter. And, hey, Let me know let me know what you wanna hear more of too.

Jordan Wilson [00:05:23]:
I love hearing from you all, getting emails, people reaching out on LinkedIn, letting me know that, you know, this is helpful for them or helpful for their career. So if that's you, please let me know. You know? And who knows? Maybe, I'll look at how your company is using AI and bring you on as a case study. Alright? But today, as Tara knows, and as Megan knows, and everyone that's joining us, we do a little thing each week called hot take Tuesday. So on Tuesday, I say, alright. You know, I I I read way too much AI news. I pay probably way too much attention to everything, but that's for you to keep you all updated. And sometimes things just rub me the wrong way.

Jordan Wilson [00:06:05]:
And I gotta get, you know, old old man Wilson. Someone someone called me once. I gotta get old man Wilson and and shake my fist at the at the young kids, right, on my front lawn. So let me know. How hot should we make this one today? Let me know if you're joining us live. Throw some emojis. Should we be kinda nice to Apple? I mean, we like Apple. I'm an I'm an Apple fanboy.

Jordan Wilson [00:06:27]:
Or should should I really bring the heat, or should we just burn, baby, burn? Right? I got some hot takes as always. I'll let y'all decide. I I I feel most most every time people just just want just straight fire. No one wants me to be nice. Alright. Maybe I'm, maybe I'm too kind during the week with Gus. Alright. So Looks like most people want to bring the heat.

Jordan Wilson [00:06:51]:
Alright. Denise wants it kind of scorching. So Woozy said all the heat. Alright. So Let's let's go ahead. Let's let's we'll crank up the temperature. So what let's first talk What the Apple Vision Pro is. Alright? So if you're if you're listening on the podcast, I'm gonna show a couple screenshots, but nothing that I can't explain, but if you haven't seen the Apple Pro Apple Vision Pro yet, here's what it is.

Jordan Wilson [00:07:23]:
It looks like very and Futuristic, cool looking ski goggles. Right? There's no other way to put it. They look like Cool cool ski goggles that you can see through. Right? So the whole, kind of the whole premise of Apple Vision Pro is it brings in mixed reality. Right? So You obviously, in these very futuristic, very expensive looking ski goggles, there's an extremely high, high definition screen, but you can also see through it. You can pass your vision passes through, and you can interact with the outside world. And, obviously, whatever screen, you know, it's being projected. It is in almost three d.

Jordan Wilson [00:08:04]:
So, you know, if there's depth in your room, you know, you can have a screen and you can Move the screen even forward and, backwards, and, you know, you can place different screens, kind of, you know, pin them throughout your house and, you know, wear the thing around. So you can interact, you know, with different elements, whether it's, you know, websites, watching videos, entertainment, productivity, email, messaging, whatever. Whatever you think you can do on a computer, for the most part, you can do a lot of these things with the Apple Vision Pro. Alright. That's the super, super high level. So, what it is, it's a high end mixed mixed reality website or sorry. Mixed reality device developed by Apple. So what it does is it offers an immersive mixed reality experience with features like and High resolution display, spatial audio is another big one, and then hand gesture controls.

Jordan Wilson [00:08:58]:
And the price tag y'all, The price tag starts at 35100. Yeah. Starts at that's if no bells, no whistles, $3,500. Alright. So like we talked about, just bullet pointing some of the features, some of the specs here. Alright. So it has a high resolution display more so than any other product out there. The immersive spatial audio, It does have that seamless Apple ecosystem integration as well as, you know, which is kind of a big one here.

Jordan Wilson [00:09:35]:
It has the hands free user interface with high, sorry, eye and hand tracking, three d video, Augmented reality apps, and it works in conjunction with your MacBook. Right? So if you have a MacBook right there, you can just take that screen and throw it up and Make it, you know, a 100 inches, you know, in your, mixed reality living room as an example. Right. Alright. And probably one of the best examples of this is a demo I saw on Twitter, actually. You know, someone said, hey. This this demo is Better than, actual ads for VisionPRO. You know, so to kind of describe what what's happening here is this user on Twitter, they had different videos kind of pinned throughout their house.

Jordan Wilson [00:10:20]:
Right? So there's a a cooking video kind of pinned, In your kitchen. So regardless of where you walk, that stays there. Right? You can have different, you know, apps or different screens follow you around if you're walking around in your house Because, again, you can see through it. So you can have, you know, kind of always there kind of, windows that you see, or you can pin them and leave them Around your house, around your office. Right? So think maybe, who knows, you're in a conference room wearing this date with others and you could, you know, pin different things up and walk around like they're big pieces of, You know, those big notepads. Alright. So that's it. I mean, there's a lot more to it, but I'm not this isn't a a a commercial for the Apple Vision Pro.

Jordan Wilson [00:11:05]:
Alright. So now probably what you're asking is, hey, Jordan. Isn't this an AI show? Yeah. Okay. Well, there's not a lot of AI in here, is there? Well, yeah. There's actually a ton. This thing could not run without artificial intelligence. And the bigger play here is what's not announced.

Jordan Wilson [00:11:23]:
Right? Hey. Full disclosure, I don't think this first version is going to meet expectations. Let me just get that out there. Let me also get this out there. I love Apple products. Right? If you're, If you're if you're joining me live and looking at the video here, the video is coming from my iPhone. Right? It was better than the best webcam that I could have. You know? I'm Just stream here.

Jordan Wilson [00:11:47]:
I'm using my, new Mac mini. Right? Later, I'll probably be working on my MacBook. Right? So I gotta put that out there.

Jordan Wilson [00:11:55]:
I'm a huge Apple fan. I've been using their products pretty exclusively for, I

Jordan Wilson [00:12:00]:
don't know, 4 14, 15 years. A long time. So I'm gonna get that out there and then also talk about, yes, the Apple Vision Pro does use a lot of AI. Alright. So some of its main AI features that you probably don't know are powered by artificial intelligence is the eyesight system that allows mixed reality. Yep. That's artificial intelligence. The user navigation for spatial content, That's artificial intelligence.

Jordan Wilson [00:12:29]:
And the neural engine, the neural engine accelerates AI functions without destroying the battery. Alright. So there's a lot of artificial intelligence already baked in here. Is there a lot of generative AI? Not yet, But I do think that's their next play. I think that is you know, whether that's in their 2nd version or their 3rd version, that is the natural next in Right? I think right now, one of the downsides of this is having to use y'all, like, typing on this thing It's not easy. I've seen the demos. I got fat fingers. It's hard enough for me to type on a phone.

Jordan Wilson [00:13:08]:
Alright? You know? So there's a lot of, like, pinch and zoom controls with your hand. You know, there is a keyboard. Some people said it's terrible. Some people said it's okay. The voice dictation right now is not the best according to reports. A little cumbersome, the UX of it. So I do see the next iteration of this. And when this could actually be useful, and I can say, hey.

Jordan Wilson [00:13:28]:
Maybe someone needs this, Is when there is, a Siri integration that has a large language model. Right? Current day, Siri, Alexa, Whatever Google hey. Google uses, they're all they're all useless if I'm being honest. Right? If you use a large language model and then you use a quote, unquote, You know, smart assistant the smart assistants are not smart. So I do see this after Apple announces their, you know, whether it's called AJAX or Apple GPT, whatever you wanna call it. So maybe in their 2nd or 3rd version, I do see the Apple Vision Pro at that point being much more useful when it has Built in generative AI, then it becomes a much more immersive device. Alright. And, hey, let me know if you're joining us.

Jordan Wilson [00:14:11]:
You're joining us live. I think, you you know, some people said they're actually you know, they're considering. You know, said he's considering one of these, but I wanna know what your thoughts are on the Apple Vision Pro as we start to dive in now. We're gonna get some spicy takes now. But first, let's let's admit the truth. The thing is $3,500. So it's selling. Right? The numbers are there.

Jordan Wilson [00:14:37]:
You know, reports, say that Apple, presold 200,000. I believe the the figure I saw last is they've now sold, nearly 300,000. Right? And and and that alone is is nearly $1,000,000,000 in sales. Right? And they're expected, to sell up to 600,000 units for the 1st year. Alright? Which that's, you know, more than $2,000,000,000. Not bad. Right? It's not every day you can have a product that sells, you know, 2, 3, $4,000,000,000

Jordan Wilson [00:15:13]:
In sales in the 1st year, and you say, hey. This thing's not needed. This thing stinks. But That's

Jordan Wilson [00:15:21]:
my reality. So let's talk about why hardly no one needs it. Alright. And as always, I'm gonna mix in my own personal opinions with the facts, y'all. That's one thing we do here on Everyday AI. We research. That's my background.

Jordan Wilson [00:15:37]:
You know, in my 1st life, I was an investigative journalist.

Jordan Wilson [00:15:40]:
You know? Journalist of all kinds, but and did did do a lot of investigative journalism. So A lot of times when people just put products out here in the GenAI space or, hey. Look at my new AI this thing. If we talk about it on the show, we usually dive in. We do research. We bring facts. We bring the receipts. Alright? So let's talk here.

Jordan Wilson [00:16:00]:
Let's talk here. This is Apple's 1st product for the tech elite.

Jordan Wilson [00:16:09]:
Alright? And And if you

Jordan Wilson [00:16:11]:
don't believe me, so what I'm sharing on my screen here, Google Trends has this nice little feature where you can see How often people are searching for things, where they're searching for things from, etcetera. Alright? And guess where people care about the Apple Vision Pro. It's probably no surprise, but this isn't middle America. This isn't, you know, your average everyday place. No. Absolutely not. This is in Tech elite USA. Right? We're looking

Jordan Wilson [00:16:47]:
at Cupertino. We're looking at Redmond. You know, where where, Microsoft is. We're looking at Mountain View. We're looking at Palo Alto. We're looking at TechHUBs. That's it. Right.

Jordan Wilson [00:17:02]:
So if I'm being honest, that's probably their target demographic. They don't want to sell this to me. You know, they don't wanna sell the I'm living in Chicago. They probably wouldn't wanna sell this to me. I own just about you know, like I said, I own an iPhone. I own a Apple Watch. I own a couple Max. You know, I had an iPad.

Jordan Wilson [00:17:25]:
You know, I don't I don't use it anymore, so I'm probably their target consumer, but this isn't for me. This product is for the tech elite, Period. Right? And I'm gonna talk about that a little bit more, but, you know, hey. We have the

Jordan Wilson [00:17:41]:
We have the stats there. Look who's searching for this. Just tech elite cities, more so than any others. Alright. Well, we're gonna turn off the heat now.

Jordan Wilson [00:17:57]:
This product is tone

Jordan Wilson [00:17:59]:
deaf. It is so tone deaf. The average Middle class person cannot afford this. This is a used car. This is a trip to Fiji. Right? Not that the

Jordan Wilson [00:18:16]:
average middle class person cares. This is multiple, you know, family vacations for your family if you're doing it road trip style. Right? This is not for the everyday person, and that's actually what kind of rubs me the wrong way about this. Right. And what you might be thinking is, alright, Jordan. Well, you know, it's a better product. And that's that's true Because I'd say the closest comparison right now is probably the Meta Quest 3. Right? That was probably one of

Jordan Wilson [00:18:48]:
the best, widely available kind of mixed reality headsets on the market. Quest 3, $500. Right? Much more affordable for the everyday person. The Apple Vision Pro is 7 times more expensive. Yeah. No. Don't get

Jordan Wilson [00:19:07]:
me wrong. They probably packed the technology to Require that. You know? I saw different tear down estimates saying that, you know, the parts added up anywhere from, you know, 1200 to $1400. I saw different ranges. So you obviously can't sell, you know, something for a loss, but this is this is so tone deaf. All of Apple's products that are category makers have been for the masses before. Right? Let's talk about that. Did Apple create the 1st laptop? No.

Jordan Wilson [00:19:44]:
They created the 1st laptop for the masses. Did Apple create the 1st smartphone? No. But they created the 1st smartphone for the masses. Did Apple invent the 1st portable music player? No. They invented the 1st portable music player for the masses. Did Apple invent the 1st tablet? No. They invented the 1st tablet for the masses. Alright.

Jordan Wilson [00:20:09]:
So you get what I'm saying. Apple has gotten to the point where it is today, which is usually either the 1st or the 2nd and Most valuable company in the world, for market cap by making beautiful products that make people's lives better, that make the everyday person's life better. Right? There's obviously downsides. Right? There's downsides to these products. You know, everyone being glued to their smartphones, and I get it. I'm there too. You know? I'm I'm on a device almost all day, so I get

Jordan Wilson [00:20:43]:
it. Make sure a

Jordan Wilson [00:20:45]:
lot better, but there's downsides. But that is that is not

Jordan Wilson [00:20:49]:
What the Apple Vision Pro is. You know?

Jordan Wilson [00:20:52]:
This is what hey. There's other headsets out there. There's been other headsets out there for I can't do the math, but probably almost 10 years. You know, going back to the bigger ones, the HTC vibes, those weren't, you know, mixed realities, but there's been VR and mixed headsets out for a very long time now. Like I talked about, Meta Quest, we're already on version 3. This is not the 1st in this category, but Apple as always, Even like what they are with GenAI, and I talk about this all the time. They're never the 1st person at the party, but they're always the coolest kid. But they missed on this.

Jordan Wilson [00:21:26]:
This is a swing and a miss. Alright? In all other Major market Apple products,

Jordan Wilson [00:21:33]:
I think, have solved problems, but

Jordan Wilson [00:21:37]:
the Apple Vision Pro is a pseudo solution Looking for a problem. This isn't a solution. This isn't. This is so, you know, rich rich bros out, in in California can be like, hey. Look at this. Look at this. And they can, you know, post on social media, and they can say, oh, look at this. Right? That's that's what this is for.

Jordan Wilson [00:21:59]:
This is a showcase piece. Is it here? I'll say this. Is it gonna help people? Absolutely.

Jordan Wilson [00:22:04]:
Will there be use cases where this is Extremely useful? Absolutely. Absolutely. Right? I could sure. I could see use cases.

Jordan Wilson [00:22:18]:
But, Apple, this is so if I'm being honest, this is so anti Apple. This move Seems like something that I never would have expected Apple to come out with a device that is just literally not for 99.5

Jordan Wilson [00:22:34]:
Percent of their customer base. They make products for the masses. This is not it.

Jordan Wilson [00:22:42]:
Alright. Some other problems that I think no one needs this. Well, I think Apple also dropped the ball. Is there there's probably an overreliance here On developers to create a compelling use case for this. Right? Normally when Apple launches a new product, they have, you know, A handful of apps that are built in, that they built, that they're like, this is the use case. This is all you need. Don't really have that. I don't see you know? Yeah.

Jordan Wilson [00:23:09]:
You can throw your Safari up on the screen and, you know, make it huge. Right? Is that the compelling use case? Is it FaceTiming your your coworkers who are also have a 3,005,000 or a $3,500 piece of machinery on their on their head and seeing their avatars.

Jordan Wilson [00:23:30]:
Is that is that a use case for everyone? I don't think so. Alright. And then last but not least, Again, going to the tone deafness of this, I believe. Like post pandemic,

Jordan Wilson [00:23:45]:
isolation is not what people are looking for. Right. In theory, all of Apple's previous products, I think, have done a pretty good job at having use cases of bringing people together. Right? Yes. There's tech neck and people are glued to their devices and, you know, you see room full of teenagers. There's 10 of them and somehow 11 of them are on their phones. How is that even possible? So I get it. I get that tech has become isolating, But I think that most of Apple's major products have not been isolating products.

Jordan Wilson [00:24:18]:
I believe this is quite literally isolating. Right? Even in their ads. I'm like, does no one understand how isolating this is? There's ads where there's, you know, 2 people in a room or 3 people in a room, and 1 person has goggles on and everyone's

Jordan Wilson [00:24:35]:
laughing. I don't know. Doesn't sound like a super fun, time for me. It's like, well, would I wanna wear these on a flight? Sure. You know? Yeah.

Jordan Wilson [00:24:49]:
That sounds great. You know, when maybe I'm not, you know, there to to talk with other people, but Probably not.

Jordan Wilson [00:24:56]:
You know? Probably not. Usually travel with my wife. So do I wanna be isolated the whole time from her? I don't know. Probably not. It's a pseudo solution looking for a problem.

Jordan Wilson [00:25:14]:
Yeah. Some some some great some great comments here, you know, from from our audience. Woozi saying, agree, Says I feel like half the reason I want them is to show people, they can use them to walk around in my company's metaverse world. Yeah. That's a great point. If you have a business use case like this, you know, if if if you're trying to tie it into, you know, more interactivity, In your company, I get it. I I I still just don't I don't see it. You know, is saying this captures people's attentions, But doesn't solve a significant problem.

Jordan Wilson [00:25:49]:
Absolutely. Yeah. And there's been so many clips. There's been so many clips on the Internet Showing people wearing these in big cities. Right? Showing people, you know, in crowded crosswalks with their Apple Vision Pro on. People are just looking at them. Right? And they're, you know, moving moving their hands around and they're, you know, gesturing as they walk, you you know, to Who knows? Maybe Twitter just had to be scrolled at that time or, you know, people on the bus. Yeah.

Jordan Wilson [00:26:18]:
There's some viral, you know, viral, Kind of photos and videos going around or, you know, the one I saw is there's, you know, 2 guys at a restaurant eating these together. And it's just the 2 of them in In their Apple Vision pros. Right? I don't know. To me, aside from the price and that the average American cannot nearly afford this. Right? That's number 1. Not even close. The average American can't afford this. But, yeah, it is it is isolating.

Jordan Wilson [00:26:47]:
I think what I could be wrong, but I think most humans want now and what we've wanted for the last year or so. You know, I say in a post pandemic world, Obviously, there's, you know, still, you know, pandemic is is happening. It's just, I guess, a little quieter, but in What we call the post pandemic world, people are wanting more human interaction. They're wanting, to engage with others in real networking settings. Right? Past couple networking events I've been to here in Chicago, you know, people just talk like, oh, it's so good to be back meeting with people and and less time on, You know, Zoom, you know, Zoom networking events, you know, or Zoom events. Right? Like, I'm gonna be at the, The, NVIDIA GTC in in March, and it's the first one they've done in person, I think, in, like, 4 years. Right? So there's I think what we humans want right now is we want interaction face to face with other humans. Right? After being somewhat secluded for months or years, that's what we want.

Jordan Wilson [00:27:49]:
That's why I think this is tone deaf. Couple other a couple other smaller reasons here, Battery life battery life blunder. Even with a corded you are in a corded battery pack, which not all headsets have, a corded Battery

Jordan Wilson [00:28:04]:
pack. You still only have 2 hours. Right?

Jordan Wilson [00:28:09]:
What are you gonna do with 2 hours of battery? You know, it's okay. At that point, you're tethered to an outlet. So, like, at at what point is that advantageous to just Having your MacBook or having your iPhone that has 10 times longer battery life. You know, at at what point is 2 hours? Right? I mean, come on. That makes no sense. It's heavy. It's super heavy. It looks kinda ridiculous, I'm being honest.

Jordan Wilson [00:28:39]:
Like, people wearing these out and about. I think there was a reason why. You know? If even if you look back at Google Glass was very ahead of its time. There's probably a reason it didn't work. Obviously, people are gonna buy whatever Apple puts out there regardless of the price tag, but I don't I don't think this is the move. Hey. And another reason, I think there's there's probably a reason that, you know, Mark Zuckerberg, CEO of Meta, kind of pivoted. Pivoted away from, you know, this this metaverse and, you know, going all in on, AR and VR, and is focusing a little more on generative AI right now.

Jordan Wilson [00:29:13]:
I think there's a reason. Right? Not abandoning, but focusing more less attention on, you know, AR and, You know the metaverse and more attention on generative AI. There's a reason. Alright. Let's let's end let's end with snacks y'all. We always do. And also, if you have any questions, get them in. I'll try to try to answer 1 or 2 at the end if I see them across the screen.

Jordan Wilson [00:29:40]:
Let's let's just talk about this. And this is why I think that Apple did not lead with any AI in their marketing. They could have. There's artificial intelligence being used throughout this device, but they didn't lead with it, and I think they probably know. I think deep down they know that the first version of this is not going to be a category maker. Right? I think people were talking about this a lot over the weekend, and they'll be talking about it

Jordan Wilson [00:30:08]:
a lot this week, but I think that's it. I think this

Jordan Wilson [00:30:12]:
is gonna be one of those one of those pieces you're not gonna see, you know, in the in the weeks, in the months after. You know, normally, you can't get your hands on Apple products when they first come out. You gotta wait weeks or months. It's not like that. You can walk into any store and buy these things. They're they're asking to be bought. It's different, obviously. The price is higher, so the availability looks different.

Jordan Wilson [00:30:35]:
But I wanna talk about the economic, impacts. So what I have on the screen here is this is just the last 6 months. Right? So Apple announced this about 6 and a I don't know. It's actually about 7 months ago, but Let's look at the last 6 months, and let's look what has happened with all these big tech AI companies. So, again, I'm not saying that this is just because of the Apple Vision Pro. Obviously, Apple has announced and released other products in this time period over the last 6 months. You know, they just recently, finally officially announced that they will be having a GenAI offering coming to their Ios soon. Okay? So, again, what I'm telling you right now, it's not saying that this is, indicative of the market reception or consumer optimism On the Apple Vision Pro.

Jordan Wilson [00:31:23]:
It's not what

Jordan Wilson [00:31:23]:
I'm talking about. But over the last 6 months, here's big tech companies. Hear what their stock has done over 6 months. Apple, up 4.9%. Google, up 9.8. Alright. Literally double. Microsoft, up 22%.

Jordan Wilson [00:31:45]:
Meta, up 45%. NVIDIA up 52%. Right? Those are those are our big, you know, our big, AI tech players right there. So people people are gonna point to sales. They're gonna point to say, oh, well, hey. When all things are said and done, it's gonna be $22,000,000,000, $3,000,000,000. It's not moving the needle. It's not because I think the majority of Americans see through this.

Jordan Wilson [00:32:15]:
They see through this, and they I think the majority of people agree with me that this is an AI product that hardly No one needs. Unlike every single big product, big piece of hardware from Apple ever, This is not for most of us. This is not for the everyday person. This is not something that we need. It's something

Jordan Wilson [00:32:39]:
that people with a lot of money want. I'm gonna say if I'm gonna say it how it is, that's what it is. Alright. I hope you enjoyed this. You know, we took a little not a detour, but we went in

Jordan Wilson [00:32:52]:
a slightly different direction today Talking about you know, we weren't talking about, you know, MidJourney or ChatGPT or, you know, Google Gemini. We we thought we'd bring it back a little bit. Zoom out and Talk about what everyone else is talking about right now in the Apple Vision Pro. I hope this is helpful. I wanna hear from you. Let me know what you know. If you're listening on the podcast, please let me know. Looks like we got a question here from Tara.

Jordan Wilson [00:33:17]:
Tara's asking, would you prefer your partner immersed in the Apple Vision Pro at half sensory input for A literal transparent filtered experience of the world or engaging with the constant distraction of their smartphone. Oh, that's a good question. I'd pick the 2nd. Right? At least, I don't know, at least to me when someone's on their smartphone, you can still make eye contact with them. You can still kind of See what they're doing. I think when you are you know, as soon as you put on, you know, an Apple Vision Pro or even, you know, a Meta Quest 3, I I think you're essentially checking out from those around you. You know? I don't think anyone can truly put that on and be fully present. Right.

Jordan Wilson [00:34:00]:
Because, yeah, you could talk with someone, but you have a had you know, you have ski goggles on that you can can't even really see through. You know, Apple says, oh, you can see people's eyes. Well, doesn't look like you really can. You know, people kinda said like, oh, here's what I put on the marketing, and here's the reality. So I I think it is an isolating, I think it's an isolating device. Alright. If this was helpful, let me know, and also tell your friends about this. Share about this.

Jordan Wilson [00:34:24]:
You know, if you're watching here on LinkedIn and you found this helpful, please repost this, and go to your everyday ai.com. Sign up for that free daily newsletter. I'm excited. We have a lot of great guests lined up for you the rest of the week. Yeah. So no more no more me. We have great guests lined up, so we hope See you back tomorrow and every day for more everyday AI. Thanks y'all.

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