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AI: A game-changer in the world of streaming video
With its increasing importance, video has begun to replace text in many key areas such as Marceting, communications, and sales. This transition from being primarily a web video player to an engagement platform has taken place over two decades, highlighting the steady growth and critical role of video content.
Engagement Through Video
Engagement has been identified as one of the key benefits of the video medium. The addition of video content to supplement text content, as seen in the recent launch of several news streaming networks, further validates this shift towards more engaging forms of communication.
AI Amid the Pandemic
The COVID-19 pandemic has greatly accelerated the use of video for remote communication. This acceleration, coupled with the booming AI revolution, has significantly shifted consumer preferences from text to video.
Advancements in AI-led Content Creation
AI has opened up new avenues for content creation. Tools such as content multipliers, which can summarize and format video content for different platforms, play a crucial role in condensing and distributing content efficiently. These advancements further illustrate the significant impact AI is having on content creation strategies.
Consumer Attention and Tech Integration
While consumer attention spans have not necessarily decreased, they have become more selective. Technological advancements facilitate this by supporting quicker consumption of content. Furthermore, these technologies are most effective when they can integrate seamlessly into the consumer's daily life, offering solutions without being intrusive.
Emerging Consumption Opportunities
AI advancements are driving opportunities for video consumption beyond traditional platforms. Companies involved in the AI video model Marcet are reducing barriers, making it easier and more inexpensive for consumers to access and interact with video content.
Innovation in Video Creation
The evolution of video creation is heading towards a more AI-dependent landscape, with significant emphasis on facilitating effortless content creation using AI models. This shift is likened to relying on utilities such as gas or electricity, signifying the ease with which AI can produce content.
Adaptation and the Small Business Sector
The future for content platforms sees parallel movements to that of connected TV's transition, turning television into an interactive and internet-like medium. For small and medium businesses (SMBs), the potential for AI to revolutionize video production is significant. New technologies make it easier and more accessible for businesses to create video content, enhancing engagement strategies and driving business growth.
Embracing Experimentation
As AI becomes more prevalent in the video content sphere, businesses are encouraged to experiment with AI to find effective strategies. It is suggested that businesses take advantage of this exploratory phase in AI video technology to drive innovation and achieve significant outcomes.
The Future of AI in Video
The future vision sees an immense wave of technological innovation sweeping the video industry, with AI playing a central role. The ongoing experimentation with AI and video technologies is likely to lead to significant discoveries and advantages.
The rapidly expanding field of AI and its transformative role in the video streaming industry offers exciting prospects for both individuals and businesses. Don't miss the opportunity to harness its potential and shape the future of content creation and distribution. Stay informed and follow up-to-date developments to capitalize on the promises AI brings to the video industry.
Topics Covered in This Episode
1. Video's Increasing Dominance
2. AI's Impact on Video
3. New Video Consumption Avenues
4. Innovation in Video Creation
Podcast Transcript
Jordan Wilson [00:00:16]:
How much of your day do you spend reading? Right? Text everywhere. We're we're we're just being buried in text. Right? I think especially with chat gpt and and all of these large language models when it made creating pretty good and high quality text so much easier. But now it's hitting us everywhere. But in the future, is everything just going to be video? Are we gonna see way more AI video everywhere? Are big companies going to see maybe that text holds less weight and be creating even more video with humans or with humans and AI? Well, I don't have all the answers, but our guest today does. Right? I'm very excited to talk today about AI's transformational role in streaming video. So if that sounds like something you care about, thank you for tuning in. My name is Jordan Wilson, and this is Everyday AI.
Jordan Wilson [00:01:11]:
We're a daily livestream podcast and free daily newsletter, helping us all keep up with everything that's happening in the world of AI and how we can all use this information to get ahead, grow our companies and careers. So if you haven't already, if you're listening on the podcast, make sure to check out the show notes and go to your everydayai.com. Sign up for the free daily newsletter. Every single day, we tell you what you need to know as well as recapping the biggest takeaways from every day's episode. Alright. Before we jump in, let's talk about the important AI news you need to know. So OpenAI has introduced its new canvas feature, a rival to anthropic Claude's popular artifacts. So OpenAI has launched their new canvas integration for chat gpt, Marcing a significant update in how users interact with their AI.
Jordan Wilson [00:01:57]:
So, this development is noteworthy as it aims to streamline the editing process specifically for, writing code. So the Canvas interface allows users to edit text or code side by side with ChatGpT, enhancing collaboration and contextual understanding. So this feature introduces a separate editing window, enabling users to manually adjust content or highlight sections for targeted feedback. So Chat GPT can now provide more relevant suggestions as it better understands user intention with this new interface. Yeah. Normally, we would have had that in our newsletter yesterday and didn't have a time to review it, so we'll have our review of that today. Next, Google has introduced ads in AI overviews, to make more money. Alright.
Jordan Wilson [00:02:42]:
So Google is now rolling out ads within its AI generated summaries, a move that aims to connect users with relevant products and services more efficiently. So Google has been has begun displaying ads in its AI overviews, which is kind of like, you know, it's a perplexity like feature. You know, you put in a query and it just kind of answers it for you, but with AI. Right? But now there's ads there. So these new sponsored product suggestions will appear only when the search has a commercial angle according to Google spokesperson, Craig Ewer. So this rollout follows a testing phase that began in May as Google believes it helps users more quickly find relevant business businesses and products at the moment when they need them. So right now, it's only available in the US and exclusively on mobile devices. And in addition to ads, Google is updating the formatting of AI overviews, making cited web pages more prominent on the right side of the summaries to increase traffic to those sites.
Jordan Wilson [00:03:41]:
Last but not least, more OpenAI news, they've secured a $4,000,000,000 line of credit boosting their liquidity to over 10,000,000,000. So OpenAI has made more headlines by closing a significant funding round, recently, a $6,600,000,000 funding round that values the company at 1 point or sorry, a 157 $1,000,000,000. So add in this $4,000,000,000 of revolving credit, and they got $10,000,000,000 of liquid cash. So, the newly secured credit line increases open OpenAI's liquidity to more than $10,000,000,000 offering substantial flexibility for future initiatives. So the credit line is unsecured and spans 3 years with an option to increase by an additional $2,000,000,000. So OpenAI's interest rate is approximately 6%. So, yeah, you gotta pay that back based on the current secured overnight financing rate. So OpenAI's revenue surged to $300,000,000 last month according to reports, Marcing a huge increase, for, like, more than a 1000%, since the start of the previous year with projections of $11,600,000,000 in sales for the next year.
Jordan Wilson [00:04:52]:
Alright. A lot more on those stories in today's newsletter, so make sure you go check that out. But you tuned in today to hear about how video and AI and the intersection of the 2 is impacting our daily lives, and it's a lot more than you might think. So that's why I'm excited, to have today on the show. Let's go ahead and bring him on. There we have him. So we have, Marc DeBevois, the CEO of Brightcove. Marc, thank you so much for joining the Everyday AI Show.
Marc DeBevoise [00:05:19]:
Oh, thanks for having me, Jordan. Great to be here.
Jordan Wilson [00:05:21]:
Alright. I'm excited. So a lot of people know Brightcove, but for those that don't, Marc, can you tell us a little bit what you all do?
Marc DeBevoise [00:05:27]:
Yep. We are the world's most trusted streaming technology program, and we are committed to building, what we call the world's fastest, smartest, and most reliable automated engagement platform anchored in video and its delivery over the Internet. Believe we can revolutionize how customers grow audiences, increase revenue, improve business efficiency. We serve about 2,000 plus customers in over 60 countries around the globe, for all of those needs. And the businesses are roughly, you know, a half and half business between serving media companies around the globe and serving, real enterprises. About 1500 of our customers are are true enterprise customers for how they deliver engagement, with their audiences.
Jordan Wilson [00:06:07]:
Alright. Yeah. Hey. Side note, we'll have to, you know, maybe introduce you to the people over there at LinkedIn so we can get you on there. We've been having LinkedIn video streaming issues all day, but that's that's another, another topic
Marc DeBevoise [00:06:18]:
Feel free to reach out, LinkedIn. We're ready for you. We're ready to help.
Jordan Wilson [00:06:21]:
Well, let's let's just get let's just get straight to it, Marc. How is AI going to and continue going to to going to, change the the the video, landscape? Because, you know, I see it all the time. I follow the news, but this is your bread and butter. How is AI going to shake up the world of video?
Marc DeBevoise [00:06:39]:
Yeah. I think I think the way it's really gonna transform the nearest of terms, meaning the next 2 to 3 years, is actually different than what what most people would expect. Right? I think it's gonna fully transform the creation, management, distribution of effectively all video over the next decade. But I think, like, if you think about, media companies and type of video they create through entertainment, you know, and and and sports and news content. Most of that is gonna be a challenge to change in the near term given the issues related to talent and creativity and how does that really interact. I think people are gonna use AI in some of those creations, but I think the ability for that to, like, fully take over and and dominate is gonna be little farther off until we sort through a lot of the the legal and and personal issues. Where I think it's really gonna have a tremendous impact is on video usage by enterprises and by corporations. And and really, maybe even, you know, more individual creators as well yourself.
Marc DeBevoise [00:07:27]:
But I think that the the tremendous wave we're gonna see there is that if you think about, you know, 70 to 80% of Internet traffic is is video delivery, 75% of all Internet users are using video on a monthly basis, and then you realize that's not all watching, you know, effectively Game of Thrones or Succession, although, you know, sounds like fun. It's really gonna be about how do you use AI in your in your everyday business life. Right? So whether that's internal video creation, whether that's advertising creation, whether that's Marceting and promotion creation, product videos, you know, you name it. The ability to do it just at a few keystrokes, create a video or amplify a video or change it or kind of multiply it into multiple formats is just going to extremely accelerate the volume and maturity of those enterprise businesses. And, you know, we at Breakover excited about that because we effectively help companies at that video maturity stage understand how to really engage their audiences, really help them either drive revenue or find efficiencies in their business in which way to to deliver that engagement.
Jordan Wilson [00:08:23]:
So so much to unpack there, when I'm excited to jump into a lot there. But just as a as a quick reminder, to our livestream audience. Right? Not every day you can come on and, you know, ask a question of the CEO of a public company. So make sure, you know, everyone who's joining us, Kurt, Marie, Jason, Jackie, Jason, I can't I can't get to everyone, but if you have questions about how AI is impacting the future of video, now is the time to ask those questions. But, you know, let's just ask that question that a lot of people are probably thinking, and you kind of, addressed it a little bit there. Right? When we talk about the future of entertainment. Right? Everyone's like, oh, are we just gonna be watching, you know, AI generated videos in the theaters anytime soon? You know, kinda sounded like we're not really close there, and, you know, I think those those companies, you know, the runways and the Pico Labs of the world, and you have your your Google and Meta, you know, developing their own AI video platforms as well. What does that look like in both the near term and the long term, future, Marc?
Marc DeBevoise [00:09:20]:
Yeah. Look. I I think you will see AI generated arts and art forms, you know, very quickly. Don't get me wrong. It's not like I think it's going to stop the AI creation of it. I just think it's not going to stop the human creation of it and the human element and how now I think human element intertwined with how they use AI to produce and post produce and how to create that type of content, certainly gonna be something we see evolve over the even the nearest of terms. You know, my point was more, you're not going to see us going from, you know, 400 or something like that, you know, MPAA feature films to a 1,000 or 5,000 because AI made half of them, right, or something like that. I think that's going to take a significant amount of time to figure out how, you know, the artists and the creative tools actually end up working together.
Marc DeBevoise [00:10:03]:
But it does mean you're gonna see tons of experiments. Right? Like, just like you saw with when animation, you know, started to really ramp up from a CGI perspective, just like you saw special effects really ramp up, you know, in that business. I think you're gonna see AI be a a really an influencer starting already, and really where does it go? I mean, one of the most interesting things I've seen, you know, one of the products we launched in our our new AI suite was really about content creation. One of them is actually a universal translator where you could take any video and put it in any one of 85 languages fully dubbed with, you know, realistic synthetic voices. And it is phenomenally good. Right? Doesn't quite move the lips exactly the way that that that word would be shaped, but it's pretty darn close. And our view there is, like, think about how much you just expanded the audience for any piece of content. Right? Like, you just expanded it to sort of effectively a global audience.
Marc DeBevoise [00:10:50]:
And while all of the key entertainment properties end up around the globe, there's a significant effort of those companies to get that content to be fully dub, subbed, and pushed into those territories. We're now, I think, because of streaming, Internet delivery can go global, because you can translate it literally on the fly. Does that just accelerate the the global nature of content? You don't need Netflix to distribute it globally. It can happen on any platform in any format, and it can happen for any type of content. It doesn't need to be a full episode content. It can be, you know, your webinar. It can be your LinkedIn podcast. It can be your, you know, your your, you know, any form of content that really would would seek that engagement.
Jordan Wilson [00:11:28]:
You know, you you bring up a good point there because I think that there's, you know, 2 different, you know, maybe classifications of AI video. You know, you have your, you know, AI video generators, and, you know, I'm sure we'll be seeing news from OpenAI with, you know, their SoRUs soon. You know, Adobe's been in the space. So, you know, all the big players are there, but then you also have kinda what you just brought up there. Right? The ability to speak more languages. Right? To have, AI avatars. Right? We had a a founding member from the hour one team, on the show this week talking about that. You know, is is that something that you see at least when it comes to AI's impact on video? Is that gonna be pretty common? Right? Are are all the employees from, you know, Brightcove going to be getting, you know, in in a daily AI video from, you know, CEO Marc going out there talking about their, you you know, their priorities for the week.
Jordan Wilson [00:12:19]:
Is that gonna be a big thing, do you think?
Marc DeBevoise [00:12:21]:
They can have a video for me on their priorities for the week anytime just directly. They don't need they don't need AI for that. But and, no. I I think the volume that we see in video and and some of the worry will be like, can you just can you handle can you watch all that video? Right? But what people are doing is they're actually seeking out that video today. Right? They are Sean, you know, they're moving away from text and they're moving towards video. Right? They're moving away from those other formats. Audio has actually thrived because of, you know, the nature of headphones and mobile phones and and commuting and sort of moving around, but I think, ultimately, video is gonna be the anchor technology for engagement because it is the most engaging. Right? It does actually work.
Marc DeBevoise [00:12:55]:
Sight sound motion does work better in terms of engaging audiences. And so the worry will be like, how do you discern? Right? How do you discern what's worthy of the time and the effort to both create, which will now become easier and therefore you'll you'll ramp up and what's worthy of your time to to consume. And that's where a true engagement, you know, layer is needed, right? You need something that can help you optimize and find the right things. So for example, one of the things we launched in our AI suite was a metadata optimizer, which sounds like, you know, the snooziest, most boring part of a platform you could ever imagine. Right? Like, oh, fill in the metadata. Right? And every producer, editor has to go in and say, what's the title and what's the description and what are all the pieces of the data that goes with this video? But imagine you can click a button, and it auto generates. And it auto generates not just what the transcript said or what the video said, but it smartly understands what's actually the most engaging on your platform from the analytics and insights that are delivered from its plan. That's the system we're trying to create.
Marc DeBevoise [00:13:52]:
Right? We're trying to build a loop that says, you know, when I write the word Jordan and Marc, I get yay engagement. When I write the word, you know, leading podcaster and public company CEO, I get way more traffic. Right? So you would wanna actually fill in that metadata properly, tag it properly. A human may be lazy, quick, doing other things, you know, drinking their coffee while they're doing it, but the AI will know that that is what is gonna get most engaging, on on delivery, and therefore, we'll feed it back. And if you think about that loop, it actually creates an ability to search and discover the right videos for you. So I think there's a, you know, there's, like, a debate of, like, well, it's just gonna be tonnage and how am I gonna sort through the tonnage? I think the answer is you're gonna be engaged by the ones that actually perform for you and for the system that's the a system of delivery. Right? And that's gonna make a big difference. So not only does the creation get smarter, but the distribution and engagement gets smarter, you know, delivered by this technology.
Marc DeBevoise [00:14:47]:
I think that's great.
Jordan Wilson [00:14:48]:
Yeah. And, you know, one of the things that I kind of opened the show with, Marc, is this, in in my opinion, I think text is starting to carry less weight. Right? Because of these large language models and anyone or any company that, you know, maybe they didn't have a bunch of talented writers before, now they can get pretty good copy, and they can get it very quickly. And and my thought is, like and and it and it kills me as a former journalist. Right? Like maybe the written word is is losing its luster. Number 1, is that something that you see? And, if so, might we run into that same impact with, you know, AI generated visuals?
Marc DeBevoise [00:15:28]:
Yeah. So I think what's happening is first, you know, we do a podcast like this and we put this into the system. Right? The transcript's being created automatically. Right? And that is turning it into language to then be large language model. Right? So right now, the way this is all being structured is mostly off of text. Right? And they're mostly off of the language that is created in these situations. So I think that's model 1. Now are we gonna learn how to read video, turn it into text, and put it into LLMs, or is the LLM gonna become, like, a video language model over the long run? I think the answer is it doesn't really matter.
Marc DeBevoise [00:16:02]:
Right? Like, one way or the other, this form and format is gonna be fed into those models and become smarter. Now is text gonna go the way of the of the, you know, the DODO, so to speak? Is it gonna go away? I don't think so. I think you're gonna need it in in the right form and formats. But what you are finding is that it has less impact than it did a 100 years ago, 50 years ago, 20 years ago, 10. You know, just like radio doesn't go away and no no media goes away. It just sort of becomes its new place in the world. And I do think, you know, the growth in streaming and in video overall just tells you that that's where all of this needs to go. That's why we find that our business has evolved from being, you know, it's a 20 year old business.
Marc DeBevoise [00:16:39]:
You know, we're celebrating our 20th year this year. And what's so amazing about that is we started as just a web video player for publishers. We then became realized we could sell that to some companies to put some videos on their website. Now we are a true engagement platform that enables all forms, all kinds of use cases from Marceting to communications to sales. You know, whether you're doing your all hands or trying to put a product video out there or actually, you know, try to sell 1 to 1 to someone, you can use a video to do that. Think about that evolution, how much more video has taken, right, than, you know, you're you're not yeah. Yeah. You can get a sales email.
Marc DeBevoise [00:17:11]:
Right? And, yeah, you can have an you can have a I can send one to the whole company instead of doing an all hands, but which one's gonna be more engaging? Right? I think people have realized that this is really going to to supplant a lot of that text usage, and you're seeing it across the board. I mean, I ran you started the news business when I worked at CBS. CBS News, we started a CBS News streaming network. Right? That That would so we could get a video on every page where there was text because we were getting traffic on every page, but we really wanted to engage them with video about the same stories. And so I think that really is just where the evolution is gonna go.
Jordan Wilson [00:17:40]:
You know, what what kind of, demand have you seen, you know, especially change? And it seems like these things kind of, you know, happen at the same time. Right? We so we had, you know, COVID, you know, work from home, remote work. So a lot, I I I think at that point, a lot of people became used to being on video, being on video calls, and, you know, that obviously gives companies, you know, like what you were talking about. It actually gives them a lot of knowledge too. Right? Because now you have a recording of all your people talking about important things that maybe you didn't have before. So you had that kind of happen and then right around the same time, you kinda have this generative AI boom shortly thereafter. So how do you think that, you know, kind of the combination of these things has changed just the overall consumer appetite to both want video and maybe pay attention to it? Because I even think myself. Right? I think I used to read a ton more text, and now I find myself just always just looking for the video or looking for the YouTube versus that long helpful article.
Marc DeBevoise [00:18:39]:
Yeah. I think 2 things. I think, you know, that is definitely happening. I think we're seeing that happen. I think we're just squeezing certain media into their their, their new place in the world. But I also do think that, the capability of AI to summarize and to find the key moments and to enable it to be across whatever platform you might need it on. So I point to another tool we created called our content multiplier, which takes take any long form video. Right? Take a 20 minute video, an hour long video.
Marc DeBevoise [00:19:09]:
Find the highlights for me, like those 2 minute segments that are really important. Give me 1, 2 to 3 minute video that just summarizes the whole thing if you can, please. Right? And then finally, turn it into all the forms and formats I might need for social, vertical, know, put the right headers and footers on, put those types of things to the right chyron. And and it and it works, and it it understands where the key points in the video are. Yeah. You can edit it in our system, and you can change it because we always wanna give humans a little bit of control. So it does, like, 90%, and then leaves the last 10 for the human. But why I think that's so important is that we are finding that, you know, that that it's not that our attention spans have shrunk.
Marc DeBevoise [00:19:46]:
It's that our attention for certain things now is compartmentalized. Will people still sit and watch a 3 hour movie? Absolutely. Right? You've seen more of that in recent years than ever before. People sit and binge watch, you know, 20 episodes of a show straight through. You say, like, what happened to their attention span? I thought they could only do 3 seconds like a goldfish. Right? But what I do see is that when you're talking about something that is 20 minutes that could have been 4, but it took the 2 of us to get 20 minutes to get it out of each other, like, let's make it 4, and let's get get people doing it quickly and understanding it in in in a quicker amount of time so they can move on to the next thing. And I think that's really powerful technology. That's where technology actually, the technology fades into the background.
Marc DeBevoise [00:20:24]:
Right? And that's when technology is strongest is when you don't actually feel that it's the technology. You just feel that it's the answer. Right? I think that that's really truly when it becomes more powerful.
Jordan Wilson [00:21:24]:
You know, I think one thing when I think about video, like, I feel it's traditionally been used for, you know, entertainment, news, sports. Right? And I I feel a lot of things fall into, you know, those those categories, probably education as well. You know, now that, you know, and and with these AI tools improving. Right? Like, I've already talked about Runway and and Pico Labs and, Sora from OpenAI and Google Meta, everyone's building these AI, video models.
Jordan Wilson [00:22:10]:
Do you see kind of new avenues for, video consumption being created that maybe we just didn't think about until, right, the the the process and the needed skills and the needed investment starts going lower and lower and lower just like it has with text. Do you see new avenues being created for video consumption that maybe didn't make sense, you know, 2 or 3 years ago?
Marc DeBevoise [00:22:32]:
Yeah. I mean, absolutely. Look. Look. It was the evolution of the way we needed the Internet first. Right? We needed the ability to communicate in this way with everything available to everyone effectively 247. Right? And you needed that always on type of delivery technology. Then you needed, you know, the ability to deliver different forms and formats over that that you needed a video player.
Marc DeBevoise [00:22:51]:
You needed that capability. Then you said, oh, I gotta create this video. And up until recently, it's been like, take a camera, shoot it, you know, maybe edit it, and then and get it out there. Right? And and then you said, well, I could put that camera on top of my screen. I could put that camera on my phone. I could put I could put it in my hand. Right? Phone's a big part of this and how that how that comes through. Now what you're seeing is now we've built models.
Marc DeBevoise [00:23:11]:
Our partners have been Anthropic, AWS and Google on the AI model side. And I ultimately believe that those companies are going to and a few others are gonna effectively dominate model development. Right? And so they're gonna they're gonna effectively serve it like a utility. Right? It's like electricity. It's like, you know, it's like you get your gas. Right? And as you're getting that gas of like, how do I how do I do something with this model? What are the next phases? I think first and foremost, creation. Right? Creation's going to change. Right? It is going to be, can I enter in some keystrokes and get something out of it? Can I take something I already created and then make it into something different using that technology to make it that, you know, to make it that way? The translator I talked about is just basic version of that.
Marc DeBevoise [00:23:53]:
Right? Can I take English and turn it into Spanish? Can I take a long video and turn it into short? But there's gonna be more and more evolution on that in the next 2 to 3 years, especially with the video models you discussed. I think the management and then optimization, we talked about that. Right? Like, how do you actually put metadata on it and figure out where to put it and actually have people find it because there's gonna be tonnage that comes through. Right? It's gonna be a wave of creation. Then you gotta get people to watch it. Right? You gotta get people to engage. How do you get them to engage? Right? You have to put it in front of them on the right platforms. I think that's the question you're asking is, like, like, are those platforms gonna change? And I'm like, I probably.
Marc DeBevoise [00:24:24]:
Right? I mean, it's been a while. The phone's been around for a while. The Internet's been around for a while. Right? Like, you know, people are trying glasses and headsets. I think those are a challenge. Right? Most people don't wanna put something on their face, that they don't have to, and I think that's the challenge with that one. If you get it in a contact lens, I'll feel better, right, about about that ultimately happening, and we're not in that space. So I you know? No no dog in that hunt, although we do work with those platforms to put video on them.
Marc DeBevoise [00:24:50]:
And then look, you ultimately have to deliver great content, great quality, and do it efficiently. Right? And doing that, frankly, is is effectively the table stakes, but it does take expertise, right, to do that. And so I think as we've gotten to this efficient frontier of the current technologies, right, delivery over the Internet, delivery to your phone. I I now think you are probably flirting with what's next. Right? Is it 2 years? I don't think so. Is it 10? Probably. You know? And so you so you look at that range and say, you know, in our career lifespan, there's definitely gonna be some form of transformative distribution technology. I I mean, I think the latest one was connected television.
Marc DeBevoise [00:25:24]:
Right? It was really getting the Internet delivered over your TV. It sort of brought TV back to the TV, but you're starting to see that now become much more like the overall Internet. Right? You have interactive ads. You have the capability to actually use it like a business as opposed to just to deliver movies and television shows, right, or or or short form videos.
Jordan Wilson [00:25:42]:
I think I think we have time to get this one from our audience. So, Rolando, thanks for this question. So he's asking, what innovations in the AI driven video production or personalization do you see that could specifically benefit small and medium sized businesses?
Marc DeBevoise [00:25:58]:
Yeah. So, I've always looked at the SMB Marcet as an interesting one for video because you actually ask for many of those businesses of which there's, like, whatever, 10,000,000 plus in the United States, for example. Like, how are you gonna create video? Right? It's, like, really hard. Like, you know, if you're a restaurant, like, it's not like you're sitting there shooting more than 1 or 2 videos ever. Right? They go like, oh, we did one video and that's, like, kind of it.
Jordan Wilson [00:26:20]:
Forever. Yeah.
Marc DeBevoise [00:26:21]:
I I right. And then it's, oh, there's a video of the way it looks when it's beautifully set up and then we're we're done. Or, like, here's some people and it's all looks crowded and then we're done. I think what's so amazing is that with the new with the new forms of technology is that can absolutely ramp. Right? You can do it on your phone. You can do it with low level technologies of of production. You know? I mean, sorry. Very accessible, I mean, low level.
Marc DeBevoise [00:26:41]:
Very accessible levels of technology. But now with AI, you can do, like, a ton of things, and those models are going to be put in front of small and medium sized businesses. Now they're not today in any robust way. Right? Yeah. You can go to chat GPT or you can go to something. But think about we have a customer in Yelp, right, who services small businesses. Right? And they use us to deliver video on their platform, and that's actually, like, almost like, it's not a reseller. They're a customer, but they almost, like, resell us to a lots you know, thousands of small businesses or millions of small businesses around the world.
Marc DeBevoise [00:27:08]:
I can imagine that, you know, in partnership with them, things that go to a small business and enable them to create so much more. Right? To do so much more that's in there. So I am intrigued by the ease of production, the ability to create video in a text to video format. Right? And that ease and the ability to then drive engagement with that video even for a small business. Now if you're an Internet focused small business, you're probably already here. Right? You're probably already saying, like, my tech site isn't gonna be my tech site. It's gonna be a video enabled site. Right? Like and how am I gonna be able to create that and make that happen? And I think there's gonna be great growth and opportunity there, you know, for small businesses over time.
Jordan Wilson [00:27:44]:
Love it. So so, you know, we've covered a lot in today's show. I mean, we've talked about everything from how AI and and video in this intersection is, creating content creation, how it's impacting consumption, the impact on businesses, you know, large and small. So, Marc, as we wrap up here, what is the one most important takeaway that you think, our audience needs to hear when it comes to this intersection of generative AI and video?
Marc DeBevoise [00:28:12]:
Yeah. Look. I think if you're on on a on a at a business and not on the entertainment side of this business, you know, my my view is experimentation is gonna be wonderful over the next 2 to 3 years. Try things. We ran a bunch of pilots for our customers on purpose. We wanted them to try it. And so I view it as a wonderful time of exploration, and I sort of encourage folks, not just our customers, but out there to try the different pieces and see what they can make out of it. Right? I think that's where, you know, great innovation is born is through experimentation.
Marc DeBevoise [00:28:38]:
Right? And I think driving that experimentation over the next few years is gonna be key. And and look, I I'd say that that that wave is coming whether you whether you like it or not. I think you're gonna like it. So, you know, jump off. Right? Like, go grab a board and get on that wave and see if you can see if you can surf it, you know, to the shore.
Jordan Wilson [00:28:53]:
Love to see that. And that's a great point. Right? Like, now is the time to try while the rest of the world is trying, because it's not like anyone's gonna look back and be like, oh, they tried this thing with AI video. Well, everyone's, attempting it. I love that. Innovation is a great to find the innovation, now is a great time when everyone's experimenting. So, we we we covered a ton today. This was, super valuable, Marc.
Jordan Wilson [00:29:14]:
Thank you so much for sharing your time and your expertise in coming on the Everyday AI Show. We really appreciate it.
Marc DeBevoise [00:29:20]:
Thanks a lot, John. Appreciate
Jordan Wilson [00:29:21]:
it. And hey, as a reminder everyone, we covered a lot and there is going to be a lot more. So maybe you're out walking your dog or on the treadmill, you couldn't, you know, take in everything that Marc said. Don't worry, we're gonna be recapping it all on our free daily newsletter, so make sure you go to your everydayai.com. If you haven't already, please do that. We'll be recapping it there. If this was helpful, if you're listening on the podcast, please leave us a rating. Please follow the show.
Jordan Wilson [00:29:44]:
We appreciate that, and join us back for everyday AI next week, tomorrow. Thank you. We'll see y'all.