Ep 227: A Beautiful AI – How AI is being used in the Beauty industry

How AI is Reshaping the Beauty Industry

Artificial intelligence (AI) has been at the forefront of revolutionizing various industries, and the beauty industry is no exception. Business owners, decision-makers, and professionals need to understand how AI is making a profound impact on the beauty sector and shaping its future.

AI's Role in Transforming the Beauty Industry

AI is playing a pivotal role in transforming the beauty industry through its application in various areas. From virtual try-on experiences to personalized skincare analysis, AI is enabling beauty companies to offer innovative solutions that cater to individual preferences and needs. By harnessing generative AI, businesses in the beauty industry can efficiently develop and showcase a wide array of products, improving customer engagement while driving conversion rates.

The Evolution of AI Implementation

The implementation of AI in the beauty industry has undergone a significant evolution. Starting from utilizing AI for recognizing facial features and color matching, to incorporating deep learning for skin analysis, the beauty industry has continuously leveraged AI technologies to enhance the user experience. Over the years, AI implementation has evolved toward generative AI, resulting in faster and more accurate outcomes, ultimately leading to improved productivity and efficiency.

AI's Impact Beyond Beauty

The influence of AI in beauty extends beyond the realm of cosmetics and skincare. It has a direct application in medical aesthetics, empowering both patients and practitioners. Through AI-based visual demonstrations, patients can gain a clearer understanding of their conditions and available treatments. Additionally, AI contributes to educating and empowering individuals by providing personalized recommendations, thus enabling informed decision-making.

Ethical Considerations and Responsible Use of AI

As AI continues to reshape the beauty industry, it is essential to address ethical considerations and the responsible use of this technology. Striking a balance between enhancing user experience and maintaining authenticity is critical. Businesses must utilize AI to personalize services while ensuring sustainability by reducing waste and contributing to environmental responsibility.

The Path Forward

AI's influence on the beauty industry presents significant opportunities for businesses to innovate, deliver personalized experiences, and drive sustainability. Embracing AI while maintaining a focus on ethical considerations will be pivotal in leveraging its potential to drive growth and positive transformation.

In conclusion, as AI continues to shape the beauty industry, it is critical that businesses and professionals remain cognizant of both the opportunities and responsibilities associated with its implementation.

Topics Covered in This Episode

1. AI in the Beauty Industry
2. About Perfect Corp
3.  Future of AI in the Beauty Industry
4. AI's Broader Medical Applications

Podcast Transcript

Jordan Wilson [00:00:16]:
One thing we haven't talked a whole lot on the Everyday AI Show is how AI is already impacting the beauty industry. And and not just how it's already impacting, but how it may impact it in the future. Because there's a lot, I think, of conversation to be had around artificial intelligence and beauty. So that is today's conversation, and I'm extremely excited for this and talk about how a beautiful AI and how AI can shake up the beautiful, the beauty industry. Alright. So, thank you for joining us. If you're new here, my name is Jordan Wilson, and this is Everyday AI. We're a daily livestream podcast and free daily newsletter helping everyday people learn and leverage generative AI to grow their company and to grow their careers.

Jordan Wilson [00:01:00]:
So if if you're joining us on the podcast, thank you. As always, check out your show notes in the episode description for more information and to subscribe to our daily newsletter. And I like to tell people, if you haven't gone to your everydayai.com yet and subscribe to the our our free daily newsletter, you are definitely missing out. It is one of the largest and best collections of generative AI education interviews, that there is. Period. Alright. So, I'm excited for today's conversation, and, hey, we're technically debuting this this, live, but sometimes people can't can't make our 7:30 AM CST standard, and that's okay. So this is technically a prerecorded, version, but we're bringing it to you live.

Jordan Wilson [00:01:43]:
I'll still be in the comments answering questions, so still get them in if you have them. But with that, I'm very excited to have our guest for today. There we go. So please help me welcome to the show Wayne Liu, the president and chief growth officer of Perfect Core. Wayne, thank you so much for joining Everyday AI.

Wayne Liu [00:02:01]:
You're welcome. Thank you for having me.

Jordan Wilson [00:02:04]:
Oh, absolutely. This is gonna be a fun conversation, but, you know, Wayne, before we get started, just I I I would love to hear a little bit more about you, your background, and, you know, kind of what you do at, Perfect Corp.

Wayne Liu [00:02:15]:
Yeah. So, again, thank you. Really great to have this opportunity to talk about AI, especially in the beauty industry. So, my name is Wen Liu. I'm the president and chief course officer of Perfect Corp. I'm also one of the cofounder. So Perfect Corp has been in the business for about an eight and a half years. We start from a startup company, and then, in 2022, we went public, you know, listing the New York Stock Exchange.

Wayne Liu [00:02:40]:
So, basically, we are technology company. However, our technology serve the very interesting industry which is the beauty. Okay? So majority of products have been using by the beauty company. For example, SC Louder, you know, like LVMH of the world and also some of the retailer like a warmer. So they use our technology in a different aspect. So majority are using in the virtual try on. So you can, of course, you know, try many different, the color, you know, I the the eye color and the lipstick. And also, this is something we're getting to just recently is doing the skin analysis.

Wayne Liu [00:03:16]:
We're using AI, of course like a deep learning and all kind of thing to create a full like a simple skin analysis. You know, just you know, in not only in the beauty world, but also getting to the medical field.

Jordan Wilson [00:03:29]:
Yeah. So Yeah. And and I I definitely wanna go down those roads, Wayne. But but first, you know, I have a question. So, you know, PerfectCore, you said, has been around for, 8 years, a publicly traded company. How has just AI, even just for you all internally, what you do in your day to day, you know, obviously, artificial intelligence is not new. It's been around in used industries for for many decades, but I'm even curious from from when you all first started 8 years ago to today, how has your implementation of, you know, whether it's traditional, you know, AI and and deep learning and machine learning to to generative AI, how has your AI implementation internally changed throughout the years?

Wayne Liu [00:04:10]:
That's a great, great question. I have to say because people thought, like, AI equal to chat GBD. Right? So it's just but actually, AI has a long history as you say. From day 1, we are using AI especially because we are dealing with makeup, you know, to search. So you have to identify. You recognize your face. So the first thing is actually to understand your face or the feature point is a learning process. You know, we need to get many data for this machine to learn exactly like where your eye is and where your nose and where it lives and also understand the colour the colour side of this the product.

Wayne Liu [00:04:46]:
So how we put the lipsticks on your lips and then consider the reflection of the light, consider, you know, the environment. So that's why we can show the true to real. So that's the very beginning we are using the AI, of course, learning your faces. And then we get into a shade matching because we have a, you know, you're dealing with the makeup. So foundation, your your skin tone. So we need to identify the shape. So we are using deep learning to learn all kind of different skin tone. Okay.

Wayne Liu [00:05:17]:
So then we can very clearly to recognize your skin, and then we do a matching. That's about, the deep learning, you know, we use a lot. Then, of course, the skin. We we have about like a 70,000 data point to begin with to build our very robust and solid the skiing analysis engine. Okay? In order to make AI, I won't say no like a 100% no bias. They say almost impossible. Less bias. We need to collect lots of data across different asthenatic group and the skin condition.

Wayne Liu [00:05:51]:
So and then we are doing simulation. Okay. So because, you know, what if okay so your skin look like this and then what if after treatment what your skin will look like? We do some simulation but simulation part actually is the generative AI. So we start with, GaN, you know, generative adversarial network but then right now, we migrate it to more like on the stable fusion side because that's outside it's it's more efficient and then also we get into fashion you can see some of this fashion three d object. How you create is a 3 d object without really have the 3 d object. So it's all learning and creation. So it's a our company is more like a evolution of AI. Start with machine learning, deep learning, generative AI.

Wayne Liu [00:06:37]:
And also right now we try to create the interface using, you know, of course, a large language model for the user can communicate what they really want to the machine and then, you know, the the engine can generate the beautiful look for them.

Jordan Wilson [00:06:51]:
And and, you know, for those of you joining on the podcast, you know, here on the live stream, I'm I'm kind of showing, the perfect core website and kind of explaining some of these different things, that that Wayne's, you know, talking about, you know, everything from, yeah, you know, virtual, kind of skin you know, helping skin conditions, you know, trying on glasses, virtually. You know, Wayne, at at least where things are today. I just wanna I just wanna get straight to it because I wanna learn about what's coming, you know, in the beauty industry. But where do you see this going? Especially, right, because, you know, here at Everyday AI, we talk a lot more about generative AI. So, specifically, even there, how do you see generative AI, you know, changing things in the years to come specifically for the beauty industry?

Wayne Liu [00:07:41]:
Yeah. So actually, that you know, it's a very fundamental question for the developer like us. The generative AI save us lots of time. You know, it become more efficient. Previously, as I said, you go through this deep learning. Of course, you you know, generative AI still need to learn, but it's more powerful and also using this again. Right? So if you're using, for example, one of the example is we create a hairstyle. If you're using GAN AI, I mean, you know, your generative diversity of network, it probably take 5 days to come up with a 1 special hairstyle.

Wayne Liu [00:08:14]:
But if you're using a stable fusion as one of the Gen AI, probably just like a couple of hours, you can create a hairstyle. So it's become more efficient. And then on the productivity side, it's, it's increased, you know, manifold. And also accuracy, you know, compared to what is, you know, more like a GAN, which we generate something is more accurate. It's more efficient. So that's why I guess, for our customer, they really love to see that because they can get this, the product in the last the shortened time and also cost last. So everything, you know, just because of the Gen AI, it become more efficient and then the productivity increase a lot. So we will continue invest and our grant partner actually they are love to see this and then also they will continue invest.

Jordan Wilson [00:09:04]:
So, you know, I I think we showed a lot of or, you know, kind of reference, a lot of different use cases. So, you know, things in the fashion industry, aesthetics, you know, the whole beauty industry. But I'm wondering, you know, outside of that, Wayne, how can this technology, like, as a whole so so not even necessarily talking about perfect core, specifically, but how can this technology as a whole be used for, other things that maybe aren't even related to beauty? Right? So so for medical conditions, etcetera, how can, generative AI right now be used to help in some of those, you know, non beauty but related to beauty areas?

Wayne Liu [00:09:42]:
Yeah. So, basically, I think, education and then empowerment, that's a 22 thing I see, from the generative AI. What I'm saying that is the first is education. For example, you know, if you are patient, you have a sound condition in your your your hair, I mean, your face, You really don't know what happened. You just know your face is not perfect. Something wrong. So you, you went to a a doctor's office, dermatologist, you want to get some treatment, and the doctor probably tell you something that is wrong, like a medical term. Okay.

Wayne Liu [00:10:12]:
So they probably said, well, your skin is, you know, it's like a 30% less compared to your demographic, compared to your same age, and you may have some, you know, some damage here and there. But then, you know, the the patient actually has no idea about what 30% mean. What compared to average patient and then what's the sound damage look like. By using AI and also generative AI, actually just scan your faces. Right? Of course, it's through the machine learning. So right now, this AI is more like they have a knowledge to become a dermatologist. They look at your faces, scan your faces, and then we can graphically, like, visually displays where your problem is and then, you know, 30%. Right? So 30% there will show you what's the perfect one and what's the 30% look like.

Wayne Liu [00:10:58]:
So it's for more like education. So the patient when they step into the the clinic, they feel less vulnerable because they know. And also the doctor probably can using as I said the generative AI to show them what if. Okay. So, you know, you have lots of option. You can do this treatment. You can do that treatment. So for for example, if if you do this non invasive treatment, you probably give you a 40% increase.

Wayne Liu [00:11:23]:
I mean, the and then by if you wanna do a surgery, they it probably give a 70% improvement. So then everything can be simulated. Okay? So you know what will happen. So that's why I think education is very important. And on the other side because you possess knowledge, because this AI teach you, you know you know what happened. So they empower you. You can start making your decision. Okay.

Wayne Liu [00:11:46]:
So you probably say 40% improvement is good enough. So I really don't need to get into a surgery. I can do a non invasive one. Or if you really like to have a 7 70% improvement, you do the surgery, you know what will happen. So that's why, I guess, that can be a very, it's not really can be. Actually, it's being using in the medical field. Yeah.

Jordan Wilson [00:12:12]:
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Jordan Wilson [00:12:47]:
Everyone's prompting wrong, and the PPP course fixes that. If you want access, go to podpp.com. Again, that's podpp.com. Sign up for the free course and start putting ChatGPT to work for you. You know, you bring up a lot of great points because, you know, there's obviously medical applications for AI and even for your products and services, but then there is just the the beauty industry as well. And I'd I'd say, you know, from an outsider observing, think the beauty industry has changed a lot, you you know, with social media. I think it's really heightened, you know, maybe people's expectations, of beauty or, even what they what it means to be beautiful. You know, I guess what's, what are the type of conversations, you know, that maybe you and your colleagues or others, in related industries specifically around artificial intelligence and beauty? What are some of those conversations that you're having? Because I'm sure it's it's it's you know, you have to strike a balance, right, between, you know, helping people, you know, feel more beautiful, but also not, you know, going too far and and and kind of pushing this that you have to, you know, do all of these things or you have to wear this makeup or you have to have, you know, this, you know, this procedure in order to be beautiful.

Jordan Wilson [00:14:11]:
How do you balance that?

Wayne Liu [00:14:13]:
Yeah. So, again, that's a great question. It's always a conversation among, you know, us, you know, in the internally and also with our client. You know, we've been dealing with all these big beauty company. So the thing here is what is really beauty? How you define that? K. But we call the beauty 1.0. It means like they put a beautiful model on top of this poster or put a magazine. They tell you that's beauty so everybody try to mimic or try to be more like that perfect figure.

Wayne Liu [00:14:45]:
However, with the technology, especially AI, we talk about personalization. Okay. That's one thing which is very important is especially in the beauty world. So the definition of beauty is really on the eye of the beholder. So you start to define your own beauty especially for this younger generation like a Gen Z and even this gen alpha. They have their own idea about what the beauty look like and AI can really help them. For example, first is AI can be more like a consult a consultation. Again, look at your faces and look at what your preference.

Wayne Liu [00:15:21]:
They may come out with some recommendation, which just for you. I always like to say AI can make a demographic of 1. Okay? Because you are not compared to other people. You are just by yourself because you are unique. So that's why we do this in the beauty industry and then we provide the the tool. We provide the information. At the end at the end of the day, you defy you defy your own beauty. Maybe you can use all these additional tools using the information we provide.

Wayne Liu [00:15:50]:
Again, empowerment, education, and you start to show yourself. And then, you know, you put yourself in front of the, you know, say like the the social media, and then you use the digital tool to help you to create your own beauty. So that's why sometimes it's the opposite one people say. You know people think about AI, you know, you try to perfect everything it become fake. So that's probably is one thinking but actually what happened in the beauty industry is empower people personalization and AI, especially, can really help you to do that.

Jordan Wilson [00:16:25]:
You know, I'm I'm I'm curious, Wayne, and this is a little bit outside of maybe, your day to day thought process, you know, because you're you're out there building and growing a a large company. But, know, we kind of talked about how social media over the last decade or so has impacted, people's perception of beauty and and maybe even, you know, them seeking out treatments for their skin, etcetera. How do you think, you know, AI images. Right? Like, I I think over the last year, that's really changed, I think, you you know, what people's perception of beauty maybe is. You know, there's been a lot of studies that, you know, whatever you put in an AI image generator, whether you're using, you know, DALL E from OpenAI or MidJourney or Stable Diffusion, it's it's it's hard to make average looking people. Right? Like like, everything that you put in there, on the other end, it just seems to make, the person look a little better or more aesthetically pleasing, like like, no matter what you ask for. I guess, what's your take on that and and how it's, you know, societal impacts of just generative AI like that, you know, constantly putting out, you know, content where people just look a little too perfect?

Wayne Liu [00:17:37]:
Yeah. So, actually, you know, I have to admit that can be a problem. Right? So, you you know, of course, we try to push this personalization and then try to, like, give you comfort in you. But, you know, in the other way, you're using this generative AI will create lots of, image, which is not real. Right? So but you look perfect. So it's the same thing like you're using Check GPD. You are you ask them to write in the the article for you, but actually it's not what you are writing, so you are hiding behind that. So I will say that one is something we cannot avoid.

Wayne Liu [00:18:09]:
K. So it's a it also depends on how you're gonna use the AI. Also AI is a tool. So ideally, AI can be the assistance we call the augmented intelligent. They can make you better but you still don't wanna lose yourself. So that's why I guess the education and now some of this, you know, sole leader, You really need to get people to understand AI is something we can help you, but it cannot replace you because the human factor is still very important. Right? So that's, you know, that's some negative side you cannot avoid. That just happened.

Wayne Liu [00:18:44]:
But on the positive side, that's why, you know, education and thought leadership probably the program like yours can really get into, like, the right, recognition how we're gonna use the AI in the right way. So that's my take on that. Yep.

Jordan Wilson [00:18:58]:
You know, I'm I'm curious. Maybe we should have started here, but, you know, like, everything that you're talking about that that you're doing at Perfect Core, it's it's very interesting. But, you know, even with with your background, right, like, working at NVIDIA, like, how did you stumble, you know, upon or maybe it wasn't stumbling upon, but how did, you know, kind of your own foray, into perfect core and beauty, how did this even happen?

Wayne Liu [00:19:23]:
Yeah. So, actually, I I said my journey is an interesting one. So it's, I I was an engineer. You know, I get a degree as engineer degree, and then I'm my first job is with the, Intel and my last engineering job is with NVIDIA. Okay. Then I think that in engineering side is interesting, but I decide to seeking something more, broader. Okay? Because I design things. Right? So I design GPU.

Wayne Liu [00:19:48]:
However, how to use how this GPU being used in the real world is something I'm very curious about. So then I get into a company which actually it was a perfect course a parent company called CyberLink. So their company software company they are using all this hardware. Now then I have a better idea understand how people using this semiconductor, you know, equipment and how they use it in the real world. So and then I get the interesting and then you know, our which is my boss and then also my longtime friend and mentor Alice Chen, who's our CEO. She was the the the CEO founder of Cyberlink and then she want to find another company. Interesting is she want technology to serve more women. Okay? Because herself is a female.

Wayne Liu [00:20:35]:
So they say, why don't we get something fun and for women? And then immediately think about makeup. And then, she says, well, actually, let's try something like this. Okay. Using technology and the makeup to serve the, the, you know, the women female community. And then I just get assignment so our CEO say, you know, go ahead and let's do this venture. They start this company. That's how I get into it. So personally, you know, I have no idea about makeup.

Wayne Liu [00:21:03]:
I'm not wearing makeup. I have no idea but we just, interestingly, we're getting to this journey. Also, it is a magic journey. So we are getting to beauty, and right now, establish ourselves as the leader in the beauty technology.

Jordan Wilson [00:21:17]:
Oh, it's it's such a good story. Right? Like

Wayne Liu [00:21:20]:

Jordan Wilson [00:21:20]:
Probably never would have guessed 10 years ago No. That you would be in the position that you're in now.

Wayne Liu [00:21:26]:
My father want me to be more like a a NASA scientist. So

Jordan Wilson [00:21:32]:
well, okay. So so let's just even go there, you know, as as we kind of wrap this conversation. So, you know, 10 years ago, maybe you didn't, think that you would be here, you know, helping to to drive, really, the beauty industry forward, when it comes to technology and AI. So even maybe as you look at the next couple of years or the next 5 or 10 years, I know it's hard. Right? But where do you see specifically with AI, specifically with generative AI? Where do you see the beauty industry going?

Wayne Liu [00:22:05]:
Yeah. So I will say the AI, it's not like a it's just like it will stay. It's not like a 1 shot and now say something like a metaverse. Right? Because when we see metaverse, it's really the application is a little bit shaky, you know. But AI is really started because I feel a couple of thing first is it really increase the productivity as I mentioned. You know, we are our engineering using AI, to help them to design. And then so that's why I guess, increase the productivity is really one thing not only in the beauty industry but also, in in general and especially in the beauty because we create all this tool which you help as a work with the human side by side. That's why I'm always argumenting intelligent.

Wayne Liu [00:22:48]:
So they really helps the beauty industry be more efficient in the meantime, you know, increase the productivity. And then we are not really replacing human because we still work with the human together. So that's why I think, first thing is it will stay. Okay? And then the second thing is, the how this ability in just using AI at the end of the day, they want to see return. Okay. It doesn't matter how fun it is. You can create some fun stuff, but for the business perspective, they want to see this tool be useful to generate a couple of return on the business measure. 1st is a return of investment conversion rate.

Wayne Liu [00:23:25]:
Okay. So if AI can help to convert, of course, they will be good. And if AI can help to improve the user experience, get users stay and then get probably using generative AI for to educate the customer. So definitely, that's the one thing, you know, the business is looking at. And then also the third thing is how to using AI to help their product or their industry become more sustainable. Okay. What I'm saying that is for choosing the ingredient. Okay.

Wayne Liu [00:23:54]:
Because, you know, if you get some, allergy or something with some kind of ingredient, Potentially, AI can tell you, okay, for the product you are trying to choose, you're using, would they have anything not necessary harmful but not suitable for your skin? So they will give you this for the recommendation. You can use a better cleaning, a more like a clear resource. I mean, the ingredient and also by using AI plus AR. Of course, you try something virtually because you don't really need to get into the the tester. You can try virtually as many as you like. You can create and then reduce the waste because if you get something which is really you don't like, you return it. And then in the beauty industry, if you return something, they store it away. It's no way to recycle thing.

Wayne Liu [00:24:42]:
So they just throw it away. So that's why by sheer amount of the you know saving the tester with the AI and AR, we have actually a research. It probably save roughly 1,200,000 kilograms of carbon dioxide. And then one of our partner, you know, Carl is a Japanese company. They're using artificial intelligence and AI to help a customer to try the hair color instead of give the sample. They said 57 pounds of plastic. Okay. So all aspect is a positive about it but of course we talk about you know some negative thing but I guess at the end of the day, people like us who we create AI people like you used to promote AI.

Wayne Liu [00:25:25]:
We have the responsibility to make AI on the right track. Okay? So how you train AI, how you use AI is really was you you will have a different track if you're just using AI in some evil way. They may cause harm. Right? So that's why I think, I feel more responsible social responsibility right now since we are the one who create using AI to start create lots of tool. You can help people. That's the goal. We don't wanna hurt people. So so that's why, you know, we we we have the responsibility on the AI side.

Jordan Wilson [00:25:59]:
I love that. You know? What you just said right there, I think, is a perfect takeaway and a great way to wrap today's show by just talking about, yes, you can use AI for for growth and productivity. I mean, you're a perfect example of that president of a public company, but you can also do it in a sustainable and responsible way. I love that message. And and thank you, thank you so much, Wayne, for joining the Everyday AI Show to tell us, you know, take us both on your journey of how you're using AI at perfect core, but also the future of the business, you know, the future of AI in the beauty industry and how others use it as well. So we very much appreciate your time and for sharing your story.

Wayne Liu [00:26:40]:
You are very welcome. I really enjoyed the conversation. Yeah. Thank you. Thank you for having me again.

Jordan Wilson [00:26:45]:
Alright. If hey. Thank you again, Wayne. And as a quick reminder, don't worry. I'm still in the comments. If you have any questions, hit me up. Maybe Wayne might be able to stop by and answer some as well. So thank you for tuning in.

Jordan Wilson [00:26:57]:
Thank you for listening. And as a reminder, go to your everyday AI .com. Sign up for that free daily newsletter. We'll be recapping today's episode and more. Thank you for joining us, and we hope to see you back for more everyday AI. Thanks, y'all.

Wayne Liu [00:27:08]:
Thank you.

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